Working with clients on content is a very personal experience. We understand when we take on a client at our agency, it is a very vulnerable experience. 

When Teisha Rose came to us for support, she was looking for some help creating a content marketing strategy that would allow her to show up consistently without it taking up too much time.

Below you will see the work we have done working with Teisha and how she has been able to grow her digital footprint.

What is the business and what do they do? 

Teisha Rose, Founder of Hurdle2Hope is empowering individuals living with health conditions and their network of healthcare professionals to: Harness STRENGTH. Regain POWER. Build RESILIENCE.

Hurdle2Hope has a signature roadmap used to support this audience. Teisha offers online learning, speaking/workshops and is a published author.

When did they engage in Content Queen Mariah’s Services? 

Teisha Rose engaged in our services in 2022, she wanted help with a content marketing strategy that would help her launch her business - Hurdle2Hope

What challenges was Teisha facing when they started working with Content Queen Mariah? 

Teisha was new to the work on content marketing and wanted to make sure she understood what marketing needed to be done to get her name and brand out there. She also had faced some health challenges with MS and stage 4 breast cancer, so she wanted to make sure any marketing efforts she did were aligned with her own health and prioritising it. 

“I was confused. I knew I should have a strategy but had no idea what that was meant to look like, and how that was to align with my business goals.”

What has the journey been like working with Content Queen Mariah? 

When we first started working on Teisha’s strategy she really wanted to start a podcast. She knew her audience and knew podcasting would be a great medium. However, it wasn’t something she could start doing right away. So we started with a blog, email newsletter, and Instagram (repurposed to Facebook). 

The social media focus was about generating traffic to the blog and sign-ups to the email newsletter.

Above is an example of the type of strategy we use with our clients.

What did we do?

We created a strategy that worked for her. Building on a core story and feature in her journey that related to her business, as well as ensuring she could repurpose enough content to make it easier for her to be consistent. We started with a blog, email list and Instagram and have since built the strategy to include a podcast as well as LinkedIn.

Key wins and developments for Teisha Rose:

• Featured in Brainz Magazine 

• Expand her offering to include workshops for Allied Health Professionals 

• Build a quiz lead magnet 

• Created her podcast

“Since working with you, I’ve gained the confidence to start a podcast, and as a result of my blog content, I was invited to become an Executive Contributor for Brainz Magazine. Having an effective content strategy has supported my business growth and allowed me to focus on developing new services and offerings”.

Words from the client:

“Starting my business, Hurdle2Hope, has been significantly easier with Mariah and her team at Content Queen. Their expert guidance has provided me with a dynamic content strategy and taught me how to create impactful content for social media, my blog, and my podcast. Not only do I benefit from personalised one-on-one support, but I also have access to all the valuable resources available through their DIY Content Marketing Club”.