How to make your content different and stand out!
What if creating simple content could be seen as art?
If you could weave your own artistic flair into your Instagram feed?
Because, at the end of the day, that’s what owning your own business is all about - being unique and standing out!
Your content is an expression of you, it allows you to go against the grain, it allows you to zig while others zag, it allows you to express your truest self. Content is a way for you to express rather than simply creating for the sake of it. This week, that’s what we’re exploring!
In an eye-opening podcast episode I did with the amazing James Nguyen from @inflexionstudios, we discovered how simple content can be the most effective content, how to stand out above the rest and how to find the art in the way you create!
So if you're looking for that edge in what you create and how to bring that spark into your socials, let’s dive in!
Content is art
Coming from the intersection of art and business, I see how art and poetry are changing the business landscape. Content in the purest form is an expression of art.
This seems like a little bit of a deeper concept than what we usually share on the Content Queen blog, but this is so insightful.
Creating content is more than a matter of what you “should” and “shouldn't” be writing, shooting, or recording, it is completely up to what you want to make. The content you create for your business, whether it be a blog, Instagram caption, ebook, podcast, or anything else, is an extension of you and your business as a whole - so why not appreciate what you create as art in itself.
Looking at your content creation in a different light will open up so many doors for inspiration to flood in; on the Content Queen Instagram, we’ve played around with poetry as a caption form - how cool is that?
There are so many ways to play around with what you create for your business, more than simply writing and shooting for the sake of it, so try it out and see if it inspires you!
How to stand out above the rest
No matter the type of business you’re in, the content you create will always be there to serve a purpose (trust me, I get that) but I want you all to know that even though this content is for your business, that doesn't mean it has to feel like a ‘chore’.
You can have fun with it, you can go against the grain, you can show passion for it and you can still keep it simple! Here are some key points to remember when you’re creating content to stand out above the rest:
Language is so powerful
Using less and doing more, simplicity will take you far (this is why we love poetry)
Take less to explain more: Editing helps with this, try taking words away. “How can you take words away”.
When people zig you zag - go against the grain
Land the content straight away, don’t hesitate. It is why we have headlines in newspapers.
Utilise the space you have, the features of your platforms are there for a reason, so find new ways to use them and try different forms of content!
How do you peak curiosity? Think about what you haven't done and try something new. How can you stand out?
What can you do that people are not expecting. Take those 7-second intervals in a video. Sets of 7s always - Remember, you only have 7 seconds to capture your audience's attention!
Always keep in the back of your mind that content is used as leverage to scale a business exponentially! Nothing you create will go to waste, creating engaging, powerful content is another investment into your business.
How do I add more simple content?
If someone were to ask you "Can you explain your concepts to a 10-year-old?" Would you be able to do it?
Sometimes, your content doesn't have to be as complicated as you think!
It's time to simplify it down, take out unnecessary words, and remember that less is more.
If you struggle to keep your content simple, here are some helpful tips to remind yourself how to do it!
Picture is worth 1000 words
A video is worth 1000 pictures
Work to your creative strengths
Think about where you can show up
Preferences to what you like but also what is working (check your analytics)
Shorter videos to catch the attention
Practise to learn the means in how people simplify things
Maybe words are not your strengths so what is your platform?
Although some of your content will need to be more in depth, use these principles to question whether what you've created could be simpler. It’s time to start catching some more attention!
Final thoughts
Content is a way for you to express rather than simply creating for the sake of it.
Create your content in a way that allows you to express yourself, find the form you enjoy, and make it your own version of art. Make sure you check out @inflexionstudios on IG for inspiration on this and more!
The first step to standing out with your content is finding what makes you and your business unique, and we have something just for that. Find your brand voice so you can stand out and be more authentic - Download the Content Queen brand voice guide to help get you started.