How to share your own experiences online as content creation
Your lived experiences are your expertise! So START sharing them online.
People connect because of your energy, your experiences and your personality. It is time to think about how your experiences and stories can level up the way you create content!
So, this week, that is what we’re chatting all about! The amazing experiences you share online will change the way you connect, build authority, build trust and genuine connections in your business!
Let’s come together to share the tips and advice you need to do the same!
What you need to know to share your experiences online
This is YOUR sign to start sharing more experiences online!
You may be wondering why or how to even get started, well luckily we have some tips for you! Remember your lived experience is your expertise! Share those experiences with people, your target audience will love it.
Our stories have so much value behind them that they are worth sharing, be the expert that you are in your own life. Your experiences are uniquely you and no one else has experienced them the way you have, use this to your advantage to make your business stand out amongst your competitors.
Now don’t get us wrong, not all of these experiences have to be wins in your life, because we can't have good days every day. Even failure can make for good stories - at the end of the day, failure is feedback and another lesson you can share, and you never know, someone may relate to your failure and realise your success and be inspired!
Aside from sharing lessons and using these stories as teaching experiences, storytelling online is one of the easiest ways to create content! These stories don’t always have to be educational, they can simply be for entertainment or just because you want to share - simple as that!
So don’t let the perfectionist in you take over too much, just start sharing!
How to share your own experiences online
Sharing stories online doesn't have to be over-complicated, it can actually be quite simple. All you need to do is start with one story and get comfortable telling that.
Make sure anything interesting or fun you want to share, you note it down, journal about them, voice note them to yourself, or put them in a document so you can come back to them. We even encourage our clients to do this so we always have content to draw on and add a personal touch to what is being posted.
Then, if you need guidance on which category each experience lands in, work from the 4 P’s which are:
Purpose - Your purpose for telling your story can be different from others.
Personal Story - Doesn’t matter if you are a brand, business, or personal brand. Each story needs to be personal.
Platform - Where are you going to be telling your story? Will it be online? Social media? A podcast?
Plan - Then you want to plan how you tell your story (or stories). Have a beginning, middle and end - always.
Pick one and run with it! If you want to learn more about the 4 p’s and how you can utilise them, click here.
Your experiences don’t have to be a HUGE story
It can be something relatable or you can draw on real old experiences and relate back to your niche.
This can go two ways - either lesson to story (you’ve learnt a lesson and now you want to share the story behind it) or story to lesson (you tell your story and share what lesson you learnt from this).
Either way, not every experience you share has to be a huge story with dramatic twists, they can be just as effective whilst being simple and to-the-point.
The secret sauce to marketing your business
You are the secret sauce to your success (people want to work with you) there are loads of people who are like you in terms of competitors, but no one has experienced what you have in the same way and that is what makes you different.
So if you want to share those unique experiences, here are some quick tips to take away with you!
Everything is new is uncomfortable you get practice over time
Start with core stories and start implementing them in small ways
Allow yourself to try, give yourself permission to try
Helps you FIND YOUR PEOPLE
Your words are medicine for someone else (Shoutout to my amazing friend Laetitia for sharing this with me)
Understand the type of creator you are
Understand how you share your experience, in the moment or after
At the end of the day, telling your experiences to your target audience is all about knowing who you are and how you like to share - once you’ve got that down, the world of storytelling is yours!
Final Thoughts
In referencing an article by Reachout.com, everyone has a story to share and we should be encouraged to share them. It doesn't have to be groundbreaking or life-changing, start small and get comfortable!
The way you are, at the end of the day, is why people want to follow you. Your personality, your story, and your message is why people want to be around you - so own it! Start telling your story now, and you’ll never look back!