Reflection on 2022
Can you believe it is the final week of 2022 at Content Queen?
Because of this, we wanted to give a nice reflection from the year and take you along with us!
If you have not done it yet, now is a good time to look at what you loved and what you didn't love within the year (whether it is business, marketing or life) and see how it can change for 2023.
This year was a great year at Content Queen with a lot of lessons, so we wanted to share those with you along with an exercise you can take away with you to do your own reflecting!
How to review your 2022 marketing strategy
Reviewing is one of the most important things to do at the end of each year. Not only does it help you summarise the amazing thighs that have happened, but it allows you to look at things that maybe didn’t go as well and how you can change for the new year.
There are many ways you can review your year, but this is just one way we like to look at it. First off, find the true purpose and vision of your business, with this information you can then ask yourself if this was captured in what you did throughout the year.
Look back at your captions, blogs, podcasts, or whatever other forms of content you create and analyse if the purpose and goals of your business were truly met.
From here, you can then map out the purpose of each marketing strategy you used. Think: What worked, what didn’t, what you liked, and what you would change to improve your marketing strategy for years to come.
PRO TIP: Remember that this is never a completed process, as your business grows and changes, so will your strategies and methods beyond your content. With this, don’t forget to go easy on yourself and realise that good things take time and practice!
Reflection exercise
This is a reflection exercise you can take on for your own business (or even adapt it to your personal life too) to look at your year in the summary and get ready for 2023!
Here are the questions you can ask yourself and answer by journaling, taking notes or even voice noting yourself!
Write down the strategies you tried in 2022 then write down:
What worked?
What didn’t?
What did you love?
What didn’t you love?
What gave you loads of reward for effort?
What didn’t?
I need help to:
Learn how to tell my unique story online
Start with content marketing strategy
Find out the content channel I should use
Not sure what I need. Can we please chat?
Final thoughts
Take this time between now and the new year to breathe, reflect and plan. This won’t just set you up for what is to come in 2023 but it will give you peace of mind so you can allow your brain to switch off and rest. You deserve a break, so take it!