The 50 lessons in 100 podcast episodes
Can you believe Content Queen is celebrating 100 episodes?!
Before I say any more, I just want to thank YOU for listening! Whether it has been all 100 or just a few, I am so grateful you have come to this corner of the podcasting world to listen to me talk each week!
What a journey it has been over 100 episodes!
We have gone through a rebrand, a health scare, and SO much business change! So for this big 1-0-0, I wanted to share the 50 lessons I have learnt since starting this podcast in 2019!
I want to explore repurposing, research, guests, solo episodes, equipment, and more - so if you’re looking to revamp your podcast in 2022 OR looking to start one from scratch, you’ve come to the right place!
Background on The Content Queen Podcast
To give you some context on how long I’ve been podcasting, we have to go back a few years. The Content Queen podcast wasn't always called that, it actually started in 2018 with a totally different name!
Life as a Freelancer was the first podcast I ever had, however, I knew it wouldn't work when I started my business. Instead, I wanted a space where I could help people in their journey through marketing and building their brand. I wanted something I could use to nurture people before they joined my platforms or bought my services - so that’s what I created!
The rebrand in 2020 from Life as a Freelancer to The Content Queen podcast was something super exciting for me as I started my business, and I haven't looked back since!
When starting a podcast...
Starting a podcast is something anyone can do, it’s actually a lot more simple than you think!
You can grow it as fast as you want, it is all determined by how much time and energy you put into creating, recording, editing, posting, and promoting! This, along with the mindset that a podcast can be a tool that will grow over time, sets you up for success from the beginning.
BUT if you need some more guidance, we have just the thing for you! We are giving away a free guide to all things podcasting! There is so much value and we explore so much; there is information about getting started, promoting your podcast, repurposing the content to other platforms and so much more. If you’d like the free guide, click here!
The 50 Lessons for 100 episodes
Now to get into the good stuff! Here are the 50 lessons for our 100 podcast episodes!
Repurposing is key
Repurposing isn't just about taking one source of content and using it over and over again. Instead, it is all about repeating an idea to your audience so that it sticks in their minds (and plus, it is a HUGE timesaver). We repurpose our podcast to a blog, and then a blog to social posts - such a time saver and creates a week’s worth of content!
Have a purpose for the podcast (it can be simple)
Podcasting is easier than you think
You can rebrand your podcast + things can change - you don’t have to do the same thing with it
Average podcast goes for 17 episodes (that’s your goal to beat)
Promote more than once to social media. Keep talking about the podcast
Use your podcast as a lead generation tool!
Your podcast can be an awesome platform to talk about your offers/ what you are promoting at the time - take advantage of your time recording and don’t be afraid to promote, promote, promote! Use it to get people into your space. Nurture them before they join your email list and then create free tools for them.
Use your podcast as a resource for clients, new clients, potential clients
Keyword research the title (this helps SEO)
Look at the stats each month
Use your podcast for launches - a great way to elaborate on what will be included and how you have used what you’re offering to reach goals. Talk about the outcomes and why your audience needs what you are launching!
Be guest strategic too (your clients, people in your network, people who will share it)
Getting a review is critical
You can have some episodes off but consistency is important
Your audience will tell you a lot
By talking to them OR looking at the number. What episodes are popular, what length of time do they like etc
Update your show notes links - They could be broken from URL changes, stay on top of this
Be mindful of what you post on your shownotes
Promote your freebies
Join other podcasts as much as you can
Equipment you need is minimal
But the equipment you buy is important
Don’t overthink it
30 days to a podcast - set yourself a goal to do one thing towards launching your podcast every day for 30 days!
Learn as you go
Have a process for the podcast editing and creating
Have dedicated days - We record on a Wednesday, plan on a Monday, publish the following Tuesday
Have a booking in process but remember it can be manual to start
Make it raw
Make it authentic
Make it quality as well. Give value, a lot of it
Evaluate your podcast from what you have learnt (do this with guests)
Stick to it there will be periods of lows and highs
Plan your episodes in advance - On the 15th of each month, we plan the episodes of the month ahead.
Google will be your bestie
Now, this is the process of podcasting that we use!
35. Tell people what you will tell them
36. Tell them
37. Tell them what you told them
Some more tips!
38. Can’t be a perfectionist or you will never post
39. It is evergreen content
40. Do it solo without guests
41. Guests will boost it up though
42. YouTube videos from your podcasts
43. Some episodes will be average
44. Wednesdays for communication - If we look at the energy of the day, Wednesdays are good for recording (if you’d like to learn more, my dear friend Laetitia has a blog explaining it! click here)
45. Record when you are high in energy
46. Editing can be painful
47. Outsourcing is best
48. Remember it is a long term strategy
49. You might have to make it your core focus
50. Have fun with it
Finally! We got through all 50 lessons! Did these help you at all??
What’s next for the Content Queen podcast?
So… what’s next for this podcast?
We have so many plans going into 2022! More guests, more storytelling, and much more value. We are so excited for the new year, and we hope you are too. If you want to keep up with what we are planning, check out the Content Queen podcast here to listen!
Final thoughts
This is your sign to start a podcast in 2022! You can reach 100 episodes as well - it just comes down to consistency and loving what you teach!
If you’d like some guidance and more tips on podcasting, click here to download the FREE guide today to get you started!