Business owners right now feel like full-time content creators. We are in a space where content really is queeeen and we are inundated with content daily. While we want to be mindful of how much content takes over our business development and growth (plus our time), there are a few things we are seeing content creation space.

Here are our top 5 tips to level up your content strategy. 

1. Content exists everywhere: remember it is SOCIAL media

It’s easy to think content is limited to social media posts, but that’s not true. Content can live in many different places, from your website to TripAdvisor reviews or even a comment on someone else’s post. While Instagram Reels and TikToks have become the go-to for fast engagement, they aren’t the only options.

A growing trend we’re seeing is brands commenting on influencers’ content. Big brands are hiring marketers to leave witty, memorable comments that engage audiences. If you're pressed for time but still want to show up for your audience, this approach could work for you. Start contributing to conversations across platforms, like forums or Facebook groups.

2. Implement small 1% changes 

Big overhauls can feel overwhelming, but don’t underestimate the power of small, 1% improvements. Take a lesson from Atomic Habits by James Clear: you don’t need to tear down your entire marketing strategy to see results. Instead, test and improve minor elements of your content.

For example, if your email open rates are low, tweak your subject lines. If your video content isn’t engaging, try adding a punchy hook in the first few seconds. Small adjustments like these, done consistently, can yield significant results over time.

3. Top of funnel content: it’s not all about you

When creating top-of-funnel content, understand that it's not about you…it’s about your audience. This content starts conversations, provokes thought, and entertains. Consider aspirational content that aligns with your audience’s desires or challenges their assumptions.

For instance, if you’re in the hospitality industry, content about travel tips or hidden gems in your local area will engage your audience far more than constant self-promotion.

4. Share the Founder’s journey

We’re seeing an increase in entrepreneurs sharing their personal journeys as part of their content strategy. This trend is most prevalent on platforms like TikTok and Instagram, where founders showcase the behind-the-scenes of running their business. Building a personal brand alongside your business can create a deeper connection with your audience.

Audiences love authentic struggles and wins, so if you’re comfortable, this might be an effective strategy for you.

5. Think about the energy exchange 

Lastly, let’s talk about the energy and mindset behind content creation. It’s not enough to simply check off content creation from your to-do list, you need to approach it with intention and belief in its value.

The energy you bring to your content reflects how it’s received by your audience. Before creating, set your intention and ensure your mindset matches the message you want to convey.

Final Thoughts

Creating content can sometimes feel overwhelming, especially when it feels like there’s always something new to learn. However, by implementing small changes, expanding beyond social media, and focusing on what your audience truly wants, you’ll find that content creation can become more intentional and rewarding. Keep experimenting, be kind to yourself, and remember…content is a marathon, not a sprint!

Resources 

• Want to learn content marketing strategy? Check out our FREE on demand workshop

• Want to listen to the podcast on this blog? Check out “5 things we are seeing in the content marketing space”

• Want to read more about content marketing strategy? Check out our blog range.