Content Queen Mariah

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120: COPYWRITING 101 - become a copywriting queen | Elena Connolly

Imagine this... 

You learn more about copywriting. It all just clicks for you. You blend copywriting into your social media content, on your website, and in your sales emails. People buy from you. They really see what it is you offer now. Sales come in (even when you sleep). It is a happy time for you and your business. 

Sounds like a dream, right? Don't worry, it might just become your reality. On this podcast episode, I am joined by the super talented, Elena who is here to teach us all about copywriting and how you can learn the basics to start using it in your business to sell your products or services! Trust me, I have NOTES and NOTES from this episode, you won't want to miss it! 

If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @23wisewords.

KEY EPISODE TAKEAWAYS 👇

  • The difference between copywriting and content writing

  • How to learn the art of copy

  • How to use copy to tell stories

  • Selling through your copywriting

SHOW RESOURCES 👇

ABOUT THE GUEST

Elena is a psychology-obsessed copywriter, who has written hundreds of high-converting websites for coaches, consultants and service businesses. Elena uses a magic mega mix of sales psychology and subtle persuasion principles, to write and teach copywriting that’s so packed with strategy, that it’s about to burst. So serviced-based business owners can make more 💰💰💰 Her students have been known to get 4 new clients and the most engagement ever, from one social media post, using the methods she teaches in her Website Words Workshop. You won’t find other copywriters baking the sales psychology into their words quite like this, Elena is a firm believer that learning basic sales copy is one of the most crucial skills a business owner can do to skyrocket their business. When she’s not writing, teaching writing, or thinking about writing she’s wrangling her two little boys, doing a spot of hot pilates, or listening to a podcast on a morning run around North London.

If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

Other than that, enjoy - chat next week 💕

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