“Social media’s business model is not your business model…”

Oooo - yep, that is something to ponder on! And with that so are these FOUR elements your marketing might be lacking. 

On The Content Queen Podcast, we are joined by Dre Baldwin who is a definition of content king, is everywhere and has learnt a lot along the way that he will share with us.

If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @drebaldwin. 

⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠⁠JOIN CONTENT BOOTCAMP FOR CONTENT STRATEGY ⁠⁠⁠⁠⁠✨⁠

KEY EPISODE TAKEAWAYS 👇

• How can strategy help with our marketing? 

• How can mindset help with our marketing? 

• How can systems help with our marketing? 

• How can accountability help with our marketing? 

• Why content marketing is the long game and what you should focus on 

SHOW RESOURCES 👇

• Learn more about DRE here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠http://WorkOnYourGame.com  

• FOLLOW Dre on Instagram here - ⁠http://Instagram.com/DreBaldwin⁠

• JOIN us in Content Bootcamp - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.contentqueenmariah.com/content-marketing⁠⁠⁠⁠⁠

• Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Other than that, enjoy - chat next week 💕

ABOUT THE GUEST

As CEO and Founder of Work On Your Game Inc., Dre Baldwin has given 4 TEDxTalks on Discipline, Confidence, Mental Toughness & Personal Initiative and has authored 33 books. He has appeared in national campaigns with Nike, Finish Line, Wendy's, Gatorade, Buick, Wilson Sports, STASH Investments and DIME magazine. 

Dre has published over 8,000 videos to 142,000+ subscribers, his content being viewed over 100 million times. 

Dre's daily Work On Your Game Podcast has over 2,600 episodes and more than 7 million downloads. 

In just 5 years, Dre went from the end of his high school team's bench to a 9-year professional basketball career. He played in 8 countries including Lithuania, Germany, Montenegro, Slovakia and Germany. 

Dre invented his Work On Your Game framework as a "roadmap in reverse" to help professionals with mindset, strategy, accountability and execution.

A Philadelphia native, Dre lives in Miami.

PODCAST TRANSCRIPTION

This is episode 220 and I'm talking to Dre Baldwin, all about these four elements to business and marketing that I think will really help you in the future. Welcome to the content queen podcast. I'm your host, Mariah entrepreneur, storyteller, digital nomad, creator of content bootcamp and founder of content queen.

I'm here to teach you how to share your unique story, create content and market your business with strategy through the channels that work for you.  Each week I'll deliver a story to help you connect to a powerful strategy around marketing, business, and content creation. I'm also joined by amazing souls and entrepreneurs who are here to share their own journey along with actual steps to help you take your business to a whole new level through amazing storytelling, powerful online marketing, and content strategy.

Let's do it. Hello gang. All right. I'm going to get stuck straight into it because I think these four elements are things that we know,  I imagine put together we haven't thought about how they can really impact our business, but most importantly our marketing and how it can really help us, um, not just focus on one area and sort of have a holistic view.

Dre has some amazing thoughts about social media, which is super interesting. So I can't wait for you to hear them, but as the CEO and founder of work on your game, Dre Baldwin has given four TEDx talks on discipline, confidence, mental toughness, and personal initiative, and has authored 33 books. Oh my gosh, that is wild.

He has appeared in national campaigns with Nike, finish line, Wendy's, Gatorade, Wilson sports, stash investments, and dime magazines.  Dre has published over 8, 000 videos to 142, 000 plus subscribers. His content viewed over 100 million times. Now that is content creation at its finest. Dre's daily work on your game podcast has over 2, 600 episodes and more than 7 million downloads.

In just five years, Dre went from the end of his high school team's  bench to a nine year professional basketball career. He played in eight different countries around Europe, And he's invested the work on your game framework as a roadmap in reverse to help professionals with mindset, strategy, accountability, and execution.

So, let's hear from these four elements and how these can help you in your marketing and your business. Welcome, Jo, to the podcast. Thank you so much for joining me today. Can you please tell everyone a little bit more about who you are and what you do?  Sure. So, uh, quick background come from the background of playing sports and I appreciate you having me on the show.

First of all, come from the background of playing sports. Basketball is a sport. Uh, start first start putting myself out there through YouTube videos back before YouTube was YouTube. And just had an audience of athletes, then the athletes started asking me questions about mindset. I started talking about the mindset that you could use in sports just to play better in basketball.

And people who were not athletes started reaching out and telling me that they were hearing those messages and that they appreciated it. So that mindset piece kind of became the bridge between the sports audience and a business audience. Cause I always knew I wanted to get into doing business things outside of just sports.

So when I stopped playing ball in 2015. And I started playing in 2005, by the way. So when I stopped playing in 2015, I knew I already had an audience of people who were not athletes, and I already knew something that I could give them, which was the mindset piece. And then we added on things like strategy systems and accountability.

And that's what we've been doing full time ever since. So that's how we got here.  Amazing. I love that. Uh, I actually had someone else on the podcast, uh, last year, um, who has a similar story in basketball and it's amazing how, um, the skillsets that you learn from your past can get used in what you're currently doing.

So I absolutely love that. Love that. So I want to talk about, yeah, the three things that you're currently known for, that you just touched on and how they actually play a role in marketing and content creation, because obviously you were sharing it for sports, but it's very tangible for anyone. And obviously you started a business off it.

So can you just touch on those four things that you just sort of mentioned, uh, that you teach in your business now?  Yeah, so the four things now are mindset, strategy, systems and accountability. So the mindset piece is the foundation, always will be the foundation of what we do here because just as in the sports world, 90 percent of the game is from the neck up, as they say in sports.

So once you get around other people who all have a similar level of talent, skill, experience, ability, resources, the thing that separates one player from the next is not ability because everybody has it. It's the mindset that leads to the actions that lead to the outcomes, for example, practicing more often or just doing more preparatory work than your opponents will.

Those are the things that separate one player from the next, not to say that talent can't make a difference, but it's not that much of a difference as it appears when you're watching on TV, for example, and the second and in the business world, we talk about mindset. And that's a huge thing because a lot of entrepreneurs, uh, given the.

The traditional education that we get all around the world, especially here in the United States, our educational system isn't grooming people to become entrepreneurs. So there's a completely different set of thinking that you have to have to get into the entrepreneurial space that you're not going to get through traditional schooling.

And I don't know how it is there, uh, where you are in Australia, but that's what I found in the United States. So in order to be an entrepreneur, you either need to come from that background, maybe your family, you had entrepreneurs in your family, or you have to go and get that as a, uh, on your own volition, self learning.

And that's what I had to do. So that mindset piece is a big piece, because if you don't have the right mindset, then you will never do the things that you know you need to do. And therefore you can't get the outcomes because the process of achieving life is being, then doing, then having, so the being is the way that we think.

So the second piece is a strategy. Strategy is simply, what are we going to do? How are we going to do it? When are we going to do it? Where? Why? And what are we going to use to get it done? And a strategy piece is usually, in my experience, Mariah, working with entrepreneurs, the number one thing that they come to me asking about.

Well, I want to achieve this outcome. I just don't know how to do it. They usually say something like that. Now, is strategy something that they need? Usually, yes. But there are other pieces that they need as well that they may not be aware of. That's why strategy is not the only thing that I do. If it was, I would just call myself a strategist.

But there are other pieces to what we do to go along with the strategy. Because as I just said, if they don't have the right mentality I can write down a list of exactly what you need to do. Let's say somebody wants to write a book, they want to launch a course. So they want to start a podcast. I can write down exactly what steps you need to take.

I write down all 30 steps. They won't do it if they don't have the right mentality. That's why the mindset comes first. Then we get to the strategy. That's what we do. The third piece is the system. The system is just how do we take that strategy? Once we have one that actually produces the desired outcome, how do we.

Systematize it to where we can produce that desired outcome over and over and over again to where it's duplicatable, consistent, and predictable. And this is where you see, uh, they have McDonald's where you are, right? So, all right. So McDonald's, if you go to McDonald's here in America, you go to McDonald's there in Australia, the burgers are going to be pretty much the same, maybe a little bit different.

I don't know how to meet taste over there compared to over here, meet McDonald's. But, uh, the whole point being.  It's a system, meaning that the things come out the same way over and over again. So if you go to one McDonald's in one side of town, you go to other McDonald's other side of town. The food is exactly the same.

That's the system. How do you get it to work over and over and over again to where you can put other people on the job, you can put a robot on the job, you can put a computer on the job and things still get done the same way. And then the last piece of the accountability. How do we make sure that the process does its job?

And it does what it's supposed to do, because sometimes a process is working, but then it's not working anymore because the ground has shifted. People have changed. Tastes have changed. People have different demands and desires. So we have to change our system, change our strategy, because what worked last week does not work this week.

For example, running advertisements. If anybody runs ads, you know, sometimes an ad is working and then it's not working anymore. So we got to change it. And then also the other piece of accountability is the one that most people think about, which is the people. We got to keep the people in check. Let's make sure that people are doing their job, doing what they're supposed to do.

That's the reason why coaching and consulting exists, because you have a person who's going to Make sure you're held accountable to do what you're supposed to do. So I would say, uh, after strategy, people asking me about how do I do a thing? The next biggest reason people come to me is they're looking for some form of accountability.

Like Dre, I have a pretty good idea of what to do, but I don't always know. Heck, I need that kick in the butt to actually do it. So that's the accountability piece. So those are the four pieces, mindset, strategy, systems, and accountability.  I love it. Actually, what you mentioned before reminds me of, I read, I don't know if you've read the book of Atomic Habits I was reading at the moment.

And there's a story about the British cycling team who never won anything, right? They were awful, horrible. No one wanted to even sponsor them. That's how bad they were. And they had a guy come in to keep them accountable, give them a strategy. And what he did was he actually changed everything by 1%. So he looked at everything they do from the mattresses they sleep on to the certain bike, um, seat that they have.

And he made little changes, 1%, 1%. So out of, you know, looked at mindset, looked at strategy systems and accountability, he was. Looked at all those things that you just mentioned. And then like they won, like they had a tour de France winner. They had so like, just from all of these little 1 percent changes, but they wouldn't have been able to see it being in it.

And that's what I love about consulting or mentoring is that you have someone on the outside to be able to support and guide you on your journey through those things. So when you mentioned that I was thinking sports and that story came to mind, and I think to have the success that you've won.

Sometimes it is just those small changes. And I love what you say about mindset because even in marketing. If you're putting things out or you're creating content and you don't believe in it, or you don't have the right mindset, maybe you create something and you're not really feeling it. People know, like we're very energetic beings as well, so we can pick up if you're not really in on something.

Even. I imagine the same is when you're working with clients that don't really believe what they're selling or don't really believe in what they're doing. Then everyone else sees that from an energetic perspective. So I love these four things. These are definitely things I see. Uh, my client struggle with as well with marketing.

So I'd love to go from a marketing lens. And even if you want to share your experience with strategy, mindset, systems, and accountability, um, how can we, how can these four elements help with our marketing and our content creation as well?  Man, we could have a whole conversation just on that alone. So, uh, the first thing, Mariah, is, This is a framework.

So when I'm talking to people who are in the thought leadership spaces, it has to be clear what you're offering people. What are you bringing to the table? What are they getting? So people need to know that you need to be able to language it and they need to understand it, even if it's not for them. But they should know why it's not for them.

And if it is for them, they should know why it is for them. So just clarity for me, uh, being able to explain those points, you can probably guess it's not my first time talking about it. All right. And because of that, I can be very clear as to what I'm offering, why I'm offering it, what it does, why you would need it, et cetera.

So. I would go on that angle. First of all, anybody who's just trying to explain themselves, anything you're selling, it doesn't have to be coaching, but anything you're selling, you got to be able to explain what it is when it comes to the marketing piece. It's first of all, help people understand what marketing is because  in my experience here, Mariah, I don't know about the clients you work with, but people I work with, a lot of them use certain terms, but they don't even know what the terms mean.

So I like to always define things. So marketing is in plain language, It is the relationship that you have with your audience or your potential audience. And those are, and then in the dictionary definition would just be the activities that you engage in to, uh, basically promote and sell your products and services.

And that's all based on relationship. Cause if people don't know you, they can't give you money. They don't know that you exist. They can't pay you. So it's about building a relationship. And these days, especially because through, let's say social media and through this content period. You can build a relationship both directions.

So I can feel like I have a relationship with you just because I listened to your podcast, even though I never physically met you. And you can build a relationship with your prospects and your audience members, even though you don't know them personally, there's a relationship there because they're expecting your material.

They kind of know what you're about. They know about your dog because you mentioned it or whatever the situation is, the things that you talk about consistently, they kind of get to know you for it. So people are, you never. You, I am sometimes surprised by the things that people remember that I say, right?

I may only say something one time, but they remember that one thing that I only remember saying it, but they remember it. So that's a big piece of the marketing piece is just knowing that actually it is the marketing is the relationship built with your audience. So the mindset is. Understanding the value of the relationship.

And when you have a relationship with your audience, you have a business because if there's no relationship with an audience, you may have the best products in the world, but they die as soon as you stop actively selling them. So therefore your business is not really transferable. And if you go away and, or you take your foot off the gas of doing all the, the selling of your stuff, then your business can go from 100 to zero overnight, simply because you're not.

Actively engaging in the activity. I just sent out an email to my audience about this very thing as a matter of fact today. So a few years ago, it was more than a few years ago, maybe about eight years ago, Facebook tried to buy Snapchat. I don't know if you remember when that happened and they offered Snapchat three billion dollars.

And Snapchat said no, and what a lot of people thought the reason Facebook wanted to pay three billion for Snapchat is because they wanted the technology of the little story function. But obviously they didn't because soon as Snapchat said no, Instagram went and copied it and they made Instagram stories.

Right? They took the exact technology, they did it themselves. They weren't paying three billion for the technology, what they were paying for was the audience. The relationship the Snapchat had with that audience of very, mostly very young people who are active and heavy internet users or social media users.

Specifically, that's what Instagram or Facebook wants it. And they were willing to pay 3 billion for it. And. Then a couple of years before that, it was actually before the Snapchat thing. They bought WhatsApp for the exact same reason. And WhatsApp, they paid between 16 and 19 billion for that app, not because they needed the technology, but because they wanted the, the users, they wanted the relationship that WhatsApp had with the users and that's where the money is.

So that's the mindset piece of understanding the value of.  The relationship when it comes to marketing, uh, the strategy is how do we actually do this? And there's a million different ways to do it, but it has to be done. So this is where, I mean, you could do a whole two hour brainstorm and figuring out how are we going to do this?

Or what are some ways we can try? That's the strategy piece system pieces. How, how can we maintain this relationship? So one of the things that content creators do these days is they put out content all the time. I'm sure you put out a lot of content. So however often your show comes out. If you have other content, you email your list, you post up on social media.

That's the system. How do we do this over and over and over again to keep the audience, uh, basically fit and coming to expect a message from you. And that's it kind of becomes part of everyday life. So in our, in our world and work on your game. We publish on social media. I mean, actual publishing seven to ten times a day, because that's just what I've been doing that for a long time, publishing content online, like daily content since probably 2009.

Somewhere on the internet, I'm publishing something every single day since 2009.  That's our process and I tell people all the time, you don't have to publish every day, but you do have to publish consistently, whatever you're doing has to be consistent. And then the last thing is the accountability. How do we measure this?

How do we know that this is working? What does working mean? That's another term that Mariah, I see a lot of people throw that term out there, but they don't even know what it means. So somebody will say to me, well, uh, I'm going to do something that works or is this working? And I say, well, how do you define working?

What does working mean? Does working mean you get one sale a day? Does it mean you get 10 people on your list a day? Does it mean you got five likes on your post? What does working mean? So we had to define what working is so that we can measure. Our activities and say, okay, this is working. So let's keep doing it.

This is not working. Let's stop doing it or make adjustments. So those are four ways this can apply. But honestly, I can give you 50 ways on each one of those. I don't want to take up all the time here. So tell me where you want to go from there. No, I love it. And it's interesting with the term working because, um, you know, marketing and sales are obviously two very different parts of our business, but they work.

Together. And when I worked in corporate marketing and sales on a completely different floor, right. And it's doesn't kind of make sense. We didn't really communicate well. And I think a lot of people, I had a guest come on the podcast, talk about traffic and a lot of us say like, Oh, well, is my social media content working?

And they look at it from views and. Yes, views is one, reach is one. But if we're not getting that person to where we want them to be, it's not working. So, you know, a lot of people think, Oh, well, one post could generate sales. Yes, it could. But one post could generate traffic to your website. And that's what you want as a marketer.

Like my metric as a marketer is looking at traffic. the audience, right? The views, the people, where are they going after that? And a lot of the times, um, we deem successful as being engagement and, um, vanity when there's so many underlying measurements that we don't look at. And that actually filters into the mindset piece as well, because when people understand what working means, their mindset shifts because they think, Oh, Actually, it isn't about this vanity all the time.

It's also about this, this, and this. And I think maybe you get the same where, um, you know, by, by being going viral virality doesn't always necessarily mean  sales. And we see lots of influencers online that rely on engagement for their sales. But we're business owners, we have a very different strategy to influences.

And I think, yeah, that comes up a lot is, um,  That this piece of, um, viral content is what's going to make us, uh, successful. And then that mindset is like always going for that and always looking at the vanity. When in fact, like I know lots of people that have extremely six, seven, like extremely successful in their eyes, six, seven figure business based on their goals.

And they don't have hundreds of thousands of followers. So I'd be keen to know your take on that as well. All right. So you said like 15 different things. I wanted to respond to that. I'm trying to hold them all in my head. So the first thing is, like you said, you worked in corporate and marketing and sales weren't even next to each other.

Right. So they weren't able to communicate. And I tell entrepreneurs this all the time that marketing and sales are different, but they are like brother and sister. Uh, your marketing feeds the selling because if you are having a trouble, if you're having trouble selling your thing, it's probably because your marketing is bringing the wrong people in or is not bringing the right people in.

So they work together. So if you want to do better at selling your stuff, you got to do better at marketing. So you bring in the right people in who are already predetermined, hopefully to buy whatever you're selling because they're looking for it. So that was the first thing you said, I'm not gonna remember everything.

But when it comes also to the marketing is selling that last piece that you said there, there are people with. What most people would deem a successful business and making six, seven figures in their business, but you look them up online and if you look their internet, their online presence, you wouldn't think they were anybody, right?

They, they're, they're nobody on social media, but they have a very successful business because.  Often the vanity metrics on social media and the tangible metrics in the business, they don't always correlate. Sometimes they do, but they don't always. So I know people who have a million followers on the internet and they make a million dollars in business.

Sometimes there's a correlation, but there are also people who make a bunch of money in business, but you look them up on social media. You don't really, you would think they're a nobody. And there are people who are Big names on social media, but they don't make a lot of money because they are more focused on the vanity than they are on the business, which leads to the other thing.

And I have to tell this, I stress this to entrepreneurs all the time. And the funny thing about this is it's hard to get this message across through social media because social media doesn't want it to be said. And I tell them that social media is a business model is not our business model. There are two different models.

Their model is to take as much time from you as possible, monetize the time. They get paid off charging money for that time by charging advertisers. The advertiser makes money by selling a product. They make money by selling advertising. You make nothing. All you're doing is giving your time away and that's how social media works.

And when people hear me explain it, they say, Oh, okay, that makes sense. But it's very hard to untether them from the mindset and habit. Of just being on social media because they look at the social media and they're like, well, I got to put up a post that gets more likes. Maybe that's what I need to do. So I can sell more copies of my book or get more people to sign up for my course.

Maybe not. Maybe that's not what you need to do. And I often am telling entrepreneurs that sometimes. You will have fewer people engaging, but you'll make more money because the people who are engaging are your buyers, whereas, I mean, the fewer people who are engaging can be your buyers. But when you have a whole bunch of people engaging, these people may just be engaging just because of social media, because you just posted something as funny or entertaining, or it's no clickbaity.

And it gets their attention, gets the attention of a bunch of people. But are any of these people your customers? They don't give you any money. And I have often talked about freeloaders, right? The freeloaders are the people who will load up on all your free stuff through social media, but are they actually pulling out their wallets and buying anything?

So I tell people, look at your customer lists, wherever you take your, wherever you collect money, look at your customer lists and cross reference that with your social media followers lists. And notice that a lot of times, people are not on both lists.  Sometimes you got some corrobation, but sometimes there's a bunch, there are buyers who are, are doing anything with you on social media.

They don't like your posts. They don't comment, they don't do anything, but the people who are most active on your socials have never bought anything from you. So you have to understand the difference here. And that's a big mindset shift that I had to understand was when social media first came out, of course, we were all going after the numbers, right?

But then as I got better, a better understanding, I realized, okay, I need to focus on what is actually going to bring the money in because the people who have given me the most money.  offerings. They don't comment on my posts. You wouldn't even know that they're a client of mine by looking at my social media posts, but you know, by looking at the The merchant processor, right?

Those are two different things, two different numbers to be looking at. So  those are a couple of things that you said. I don't think I can even remember the other things, but it was so much there when it comes to the marketing and the selling that is, I mean, a whole, a whole world unto itself that when entrepreneurs really get that, that's when they can really be helped.

But when they don't get it, you really have to kind of. uneducate them from the nonsense and then re educate them on the stuff they need to know.  Yeah, and we're always, and I love all of that because that's exactly what I say, you know, I've looked at numbers with clients who Instagram  is so shiny. It's so nice with that dopamine.

I mean, I don't know if you've seen the social dilemma, like we get that dopamine hit when we get those notifications. So it keeps us from posting, it keeps us on the platform. And I had this one client who, yeah, just wanted to be good. You know, air quotes good at Instagram. Like what does, again, what does good mean?

Um, and we looked at her metrics and a lot of her email list was coming from YouTube. She hadn't posted on YouTube in six months and all of her content was like evergreen and just delivering on its own over here. So it's interesting when I think the numbers is really helpful to help with that mindset shift, but those social media platforms, we have gurus on social media and Instagram, real experts that tell you, if you do this transition, you'll get sales.

And look, to be honest, I'm getting tired of actually I'm getting tired of scrolling Instagram reels. I'm more of a TikTok  fan because I'm just over a lot of the noise of you should do this, you should do that. But I love what you say about, you know, just shifting that mindset around social media. What channels, you know, I know it sounds like you've got a really awesome ecosystem of content.

So, um, before we sort of start wrapping up, I'd love to understand how you utilize content marketing in your business and what sort of, I know you've got a really good YouTube presence. You've got an email list. Um, I'd love to, to understand, yeah, your, your content marketing strategy or some things that you do that means that yes, you could still post on social media, but I imagine it's all part of an ecosystem that means.

You're not always having to post, post, post, post, post. There's a process, as you say, you've got lots of systems, I imagine, to support this as well.  Yeah. So, uh, speaking of YouTube, I'm pretty sure I'm shadow banned on YouTube. So even though I post it, I don't know if, uh, if YouTube is going to come back to where it was, where it has been in the past, I think I'm pretty much shadow banned there, but we still publish to YouTube.

And it's funny that you mentioned that because even on YouTube, we still, even though the numbers can be down, I still get a lot of leads through YouTube for whatever reason, even though I should be getting like 10, 20 times more people looking at the stuff.  We still get a lot of people coming in through YouTube, and it also depends on if we're running ads on a certain platform and things like that.

But overall, we publish on, uh, we publish on every platform. So every platform we publish every day. I think right now we're at seven scheduled publishers post a day on every single platform. So there's YouTube, TikTok, LinkedIn, Facebook, Instagram,  Twitter.  And we got a Facebook group page, Facebook business page.

So every app that's out there, I think I'm missing one, but every app that's out there, we publish there every single day. And I'm really just been over indexing simply because we have so much content. I have 20 years worth of content, Mariah. So we're always looking for ways that how do we get this content out?

Because I know people didn't see that video five years ago, but it's a great, great idea. So we just jump into some software, dump a video in there. It produces the clips for us. We schedule it out. My assistant handles all of that. And just over index, because I understand how the algorithms work. Now it's not chronological anymore.

It's just based on what it thinks each user will like. So I can post 20 times in a row. You're not going to see 20 straight posts. You're only going to see two or three that the algorithm thinks you would like based on your past activity. So we just post a lot on those apps. My most important aspect as far as generating.

New leads from the outside is the list. The email list is everything. So I'm most focused on building the list and something that you said here today made me think, you know, I need to make sure I put that in our metadata, more the links for people to get on the list, forget everything else. So that's the most important piece is getting people on that list.

Whether that means selling them a book, giving them something for free. Just to get on the list, because when I get on the list, then I send my emails out. So I write emails pretty much every day. I'm a heavy content creator. So I write emails almost every day. We send it out to our list. We put that into our automations.

So you may get that same email again in six months, but most people forget. I've never had anybody complain. They got the same message twice. So we just put that into our automations. And our automations are thousands of days long. And those are all written out. Content. So I do a ton of writing. And then we, again, we take the video stuff, because that's what a lot of people want to see as well.

We try to use the video to entice them into the writing, the writing, get them on the list. And then from the list, we sell them. So that's the process that we're using right now. And then always, of course, looking for ways to run advertisements because advertising is the fastest way to get ROI, but it also can be costly if your ads aren't.

Working like we've been talking about here. So as I'm working, it costs you a lot of money, but when they are working, you can get a whole lot of qualified people in a very short period of time. And then the other thing, so we talked about advertising, talked about content. And then the third thing is what we're doing right now, collaboration.

And this is a big thing in business because I come from the sports world and the sports, we are wired to compete. You try to beat everybody, but in business, the best way to win is to collaborate, to connect with other people. And people in my audience are going to see this because when the episode comes out, I'm going to share it.

And then people in your audience are going to see me and who probably never heard of me before. So we are kind of cross pollinating and doing that. So. I'm always also looking for ways to collaborate with other people who already have audiences who might be interested in something that I have to say.

So ads,  content, collaboration.  I love it. And there's so many things that you said. And one thing I want to stress to everyone, you just mentioned is you've been doing this for 20 years. So you've built this up over time, right? Your content ecosystem and the machine. That helps you be able to create so much content takes a lot of time, a lot of years, a lot of practice.

There's a lot of mindset in that. And I want people to understand that that's what you work towards, right? We build and I'm the same. I have so much content that goes out across multiple different channels, but there's a few things I always stress. I have a strategy. Which lots of people don't.  I have a team  I was able to bring in because I had the strategy that attracted the clients that gave me the income to build the team.

Right. And then also I've been doing this a long time. So that's why we need to keep at it. And there's one key thing that you mentioned earlier was consistency. The more we know with habits, the more consistent you get, the better the results, the better results, the more you want to do it. Right. So that's just Hmm.

How our brains work. So I love that you mentioned all these things, but, um, you've been doing this a long time and I love that you mentioned email list because I'm in South America at the moment. So I'm saying, well, depending on where you are in the States, I'm on a similar time zone. Usually I'm not. And yesterday I went to post on Instagram and it was down.

And I said to my client, Instagram's down. Do we stress? No, because we have email lists. We have all these things, right? But people. I mean, Australia wasn't asleep. They didn't care. They were asleep. But I've had times when Instagram's been down and people freak out, but I think we're getting smarter now.

We're building email lists. We're doing on six or Instagram's down. Like, okay, great. Whatever. Like my post goes out later or maybe it doesn't go out today. And that's not my fault. That's. And that's the thing that you stressed before. We don't own social media. We own our social, we own our email list. And there's a really interesting stat.

I think it's like, For every, um, person you bring on your list, you average make 30 versus social media. Or there's this insane stats, like you, you're going to triple your income on email marketing than you will on any other channel. And we all know that as soon as we get people on our email list, they're more likely to purchase all my purchases basically come through my email list or through content.

But then I do the selling, right? I nurture the people I build the relationships. So there are so many things in this that you've mentioned that I think. Is a really good wake up call for people that are, I guess, on a little bit of a hamster wheel, but not really directing their content in the right ways or their marketing.

And I'm sure out of one of the four, whether it's strategy, mindset, systems, or accountability, there's something that we need to work on and maybe all the things, but if there's any parting advice that you'd like to leave to my listeners before we wrap up.  Man, well, so many things that we're so many similarities, so many parallels between some of the things that you're saying, things that I'm saying, so we are 100 percent on the same page.

I would say the biggest thing for, and these are mostly entrepreneurs listening to this.  Yeah. Then I would say, build a list. That's the most important thing, because that's the only thing that you actually own. I mean, besides your products and services, that's the thing that you own in the business. It makes your business.

Possibly potentially transferable when you have a list and you have a relationship with that list is something that you could maybe pass down to your kids. They could run your business when you're gone, as long as there's a list. And of course there's a strategy in the system for how to sell your stuff.

As long as you teach them how to do it, they can sell your stuff. They don't have to create anything new and they can keep making money off your stuff. So building that list is the most important thing. If social media goes away, I did hear about. Those apps being down yesterday. I was on a call at the time.

So I didn't see it, but I saw everybody talking about it after it was over. So I guess I missed the window when it was down. When I came back, it was back on. And also, um, remember social media is business model is to siphon your time and sell it and you don't collect any of the upside.  Doesn't mean social media is bad.

They're doing what they're supposed to do. That's what they should do. That's their business model. You just need to understand your business model and make sure you're not playing their game instead of play your game. So use them, do not let them use you. That's the most important thing I would say to, especially entrepreneurs who are marketing through the internet, because we all go to social, so just make sure you're playing the game the right way.

Oh, I love that. That's a good partying words of wisdom. So how can people find you and connect with you and consume your content and, and, um, reach out to you for any advice that they might need with their business?  I'm on every, uh, social media platform. So it was everyone you like.  Yeah. I'm most active on Instagram.

Probably it's just at Dray Baldwin. I use Instagram stories function a lot. So just want to see what my every day is like for the most part. Instagram is a good place to see that. Uh, as far as. Reaching out to me directly. You can just go to work on your game university. com. That's where all our focus is right now.

That's where we do our coaching, our courses, our consulting, all that goes through the university, work on your game, university. com. But any platform you follow me on, I'm consistently reminding you of things you can do and steps you can take. And once you get into our world, And once you get on our list, you can get on the list.

I'll give you one more. I'm probably giving them too many at this point, but work on my game. com. You can get on our email list for free. That's work on my game. com. Get on our email list for free. That point. Now you're on the inside. You'll get emails from me almost every day. And we'll tell you about everything we got going on.

You'll eventually find out about it all. So from there.  I love it. Thank you so much, Jay, for joining us and sharing your knowledge. And, uh, yeah, I know everyone would get so much value out of listening to you on the email list or reading from you on the email list. So everyone join the list.  Thanks so much.

Thank you for the opportunity. I appreciate it. Now, interesting takes on social media. I was super keen to hear Jay's take, especially because he creates a lot of content. And I think it is important to remember that, Yeah. 20 years of content is a long time. So remember, consistency is key. You've got to keep building on it and building on your brand to start to really see the results, but work on those four elements.

Really think about strategy, the mindset and pull together what's going to help and work for you and your business. Because I think that's the key, right? It's what really works for us and getting the support we need in the areas that we probably lack. So be a content queen or king and remember that developing your strategy and story develops your business.

Thank you so much for joining me today and please don't forget to share this with all your business and entrepreneurial friends. You can do this by adding it to your Insta stories and tagging me at content queen Mariah or just simply tell them about it. If you do rate and review on whatever platform you listen to this on it helps me get their message out there and keep bringing on amazing guests to the show.

Follow me on Instagram and TikTok and let me know any topics you want me to talk about in the future. I'd love to hear from you. Bye!