Small business isn’t always as straightforward as it seems.

Marketing and creating content to market our business takes outside the box thinking, testing, trialing and measuring - always. 

Join us (Mariah + Mitch from Content Queen Mariah) as we share 3 outside the box ideas to help you with your content and marketing! 

If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠

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KEY EPISODE TAKEAWAYS 👇

• 3 outside the box content ideas 

• How to try some new ways of marketing 

• How to stand out online 

SHOW RESOURCES 👇 

• LISTEN TO the episode mentioned with Chloe Thomson - ⁠https://www.contentqueenmariah.com/podcast/235⁠⁠

• DOWNLOAD our TRELLO template for content strategy - ⁠https://sales.contentqueenmariah.com/content-template⁠⁠

• JOIN Content Bootcamp (and get your own holistic content marketing strategy) - ⁠⁠⁠⁠⁠⁠⁠https://www.contentqueenmariah.com/content-marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

• Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Other than that, enjoy - chat next week 💕

PODCAST TRANSCRIPTION

This is episode 248, and I'm talking all about three outside the box content ideas to engage your audience. And I've got my partner in crime with me. Welcome to the content queen podcast. I'm your host, Mariah entrepreneur, storyteller, creator of content bootcamp, founder of content queen. I'm here to teach you how to share your unique story, create content and market your business with strategy through the channels that work for you.

Each week I'll deliver a story to connect to a powerful strategy around marketing business. and content creation. I'll also be joined by amazing souls and entrepreneurs who are here to share their own journey along with actual steps to help you take your business to a whole new level through amazing storytelling, powerful and marketing and content strategy.

Let's do it. All right, gang. Hello.  If you can see me, I'm in a podcast studio. This is freaking awesome. And guess what? All free local library. Check your library. There is literally no excuses why we can't create content these days. There is, at our disposal, so many resources, and there Our local library in Gippsland in country Victoria has like a next little well I'm saying it's next level because it's freaking cool.

I've got this little mixer board in front of me and I can play sound effects. You want one? Um, let's go with incorrect  correct  So if I use those at any stage in this episode don't hate um, so yeah, but i've got my special guest my partner in crime today, that is my business partner, my de facto partner, my fiancee, Mitch.

Hello Mitch. Hello. How are you? Good. That is unreal. Yeah, this is cool, right?  If we don't have this in our house, we have not made it in life. But for the listeners,  this is so cool. Like this is literally free. We came in where it's a Saturday morning and we just went up to the desk and we said, Hey, like I just saw it because we come to this library a lot.

I was like, there's a podcast studio here.  And I did it, like, looked on the website and I was like, it looks really cool. And then we literally just went to the desk and was like, hey, can we use your podcast studio? She's like, yeah, I've got to give you an induction, just like, give me 10 minutes. And now we can just like book it and you can book it after hours.

Like, this is so cool.  I just imagine like one room without  Anything of this, like a microphones and the mixer. Yeah, just like a kind of soundproof wall, which I don't know how soundproof this is. Yeah, this is so cool. So, um, I am a rat.  I'm so excited. I'm so happy. Um, so anyway, we're going to talk about, um,  three outside the box content ideas.

Now,  This came to me the other day because I actually had a podcast. Isn't this funny how like, everything works out. I had someone cancel, was meant to have a podcast guest this week. She canceled and hasn't like rebooked for a little while now. And I was like, I really need a guest. So I was like, bitch, do you want to come on?

And you're like, oh, okay. And there's a few things we've been doing lately that I thought we could share around just like outside the box things. And um, then I was like, what? Let's try the podcast studio at the library. So anyway, we are here. Um, and what's happening in your world at the moment? Tell everyone.

Oh, focusing content queen. Yay. Agency  . And we had a photo shoot recently that was fun, wasn't it? Ah, and we have a week off. Yeah, we had a holiday. Yes. How was that for you?  Good fishing. Mitch caught his first ever fish and it was the biggest fish of the trip nearly. Aussie culture, I think  it's very Aussie go and pitching and staying abroad.

Yeah, it was fun. Yes Yeah, so we did have some time off I did write a newsletter about this like you really gotta trust the process when you have your own business and you take a holiday Because like it's not a holiday like when you work in corporate and you can just ditch your emails Yes, it's a bit different, isn't it?

You can disappear. You have to yes be for your clients and also  Create content  Thinking. Life is content. That's my next episode. We're going to film it here again.  Yes. I'm going to be in the same outfit. Should have brought an outfit change. Um, so the process of this episode is we're just going to go through the three things and I'm going to share stuff and Mitch has got his own notes.

He loves the prep. He gets so stressed when I tell him he's coming on a podcast, don't you? Yes, because I want to say something interesting and have value. You're interesting. Yes, I know.  Thank you so much. Bye. YouTube.  Yeah, of course. He cares. He really does care.  Um, so I'm going to kick off with each and then you're going to share, I guess, your thoughts on it.

Yeah? How does that sound? Okay, cool. So the first one is, um, lead generation. So let's talk about lead generation because I personally feel like people are holding on to their emails as much as they're holding on to their money.  I feel like it's just one of those things we now are inundated with spam and well, especially with Apple privacy, like, you know, there's a feature on Apple where you don't actually have to give your email away.

They kind of give like a,  kind of like a privacy email instead. of giving your actual email. So, um,  yeah, it can be interesting. And I think, um, this is where we want to think a little bit more outside the box with what we're providing our audience to give value because  we can't just like throw something together anymore, like a one page PDF or something and then just expect people to want it.

You know what I mean? Like you've got to give more.  Yes. And more now because.  All of that is in social media is very full of people like offer all of that ebooks and previews and thing like that for lead, lead magnet and  yeah, like, uh,  people that want to get, don't have time to see all of the opportunities or all of that option that they have.

Yes. So they don't choose. The familiar that is for them. Mm hmm. Yes. So new people that are doing that have a bad results Because now everyone is offered that so we have to look  Outside of the box. Mm hmm. Yeah, you're totally right. Like we kind of go to people we know so how is as someone that could be new out there stand out and um  It's just not like a lead magnet now is not just, Oh, let's just quickly get something up so we can collect emails.

Like it's really gotta be thought about. And, um, I know online webinars are a really great way to give life energy, but I also know that people are sort of struggling with that a little bit to get people to come live or, um, yeah, to, to, to put time in their calendar to actually  come, you know?  So one thing that I've been experimenting with, um, um, and.

I sort of proposed to one of my clients, like,  let's think about something different.  Like, what could we do that's different? And her live energy is awesome. So we don't want to get rid of that because once you get. Her live or anyone live, you know, it's just so good to be in that presence. So we're like, okay, well, what does that, what does that look like?

And, um, one of the things that she kind of came back with, and one thing that we'd sort of been exploring and thinking about was sort of this audio experience.  So people are doing like secret podcasts or, but like, what about a live audio experience? Like, you know, using telegram, WhatsApp, um, discord. Voxer, whatever your kind of platform is, you've got to be careful because you've got to use a platform that people are used to.

You can't just like, Oh, we've got this new platform, another thing to sign up for. But how can we deliver sort of an online live experience in our ears? Because even what I noticed when  I did lots of workshops in 2022, some from tents and also it would be so cool to do something from here. But, um,  some people would be cooking or doing something while they're listening to me.

And it's like, well,  what about if we give people the opportunity to do that? Mm hmm. Is to listen, get value, why they walk their dog or why they cook or clean. And if I think about whenever I listen to a podcast, it's when I'm, I know it shouldn't be because multitasking isn't the best, but it's when I'm driving or when I'm on the treadmill or when, you know, when you're just doing work, that doesn't really need all your focus, you know, admin, bookkeeping, things like that.

That's where you're probably listening to something. So this was something that she proposed and I can't share the results because we're still going through it, but it seems pretty awesome. And I've had a client in the past that did that. Has a secret podcast is like a little, um, freebie that they did a while ago.

So there's sort of ahead of the game with that. But I think what I want to challenge people to think about is, yeah, how can we give tools, quick wins, something quick and easy, but it's thought through. It's not just, Oh, let's just create a one pager and put it out there. One of my best serving freebies ever is my Trello template because it's something that can be used.

and it's like practical and it's not, you don't have to watch something for two hours to get the value. I give a little quick demo and it's something that's performed and I created this in like 2021, 2020 even.  So it's like when you're thinking about delivering something of value for a lead for an email, cause you generally, like you're asking someone to come into your space.

So you're asking them to take that next step with you. So why are we just like thinking about it second, like just. Uh, yeah, let's just get something together in Canberra or whatever. So when I really started learning about lead magnets, um, cause in corporate, when I worked in corporate marketing, we didn't,  people would just sign up for your, your EDM.

Yeah. They just would because you're a big business, but for small businesses, we have to give something. So when I was listening to podcasts on this, the best way someone described it to me was, um,  give the what  and sort of the why. And then obviously your service is the how.  And I thought that was a really good way of explaining it.

But I think now we have to give a little bit more of the how.  Yeah, just a little bit and maybe half even because people now like the trust is dropped since 2020 when we were just like email, like putting our email into everything. I think now it's like  you've got to give it more thought, but I would want to know what you think about some sort of like outside the box Legion ideas.

Well.  I think now it's participating in all of the workshops that you can find and you are interested, or groups in Facebook.  Participate, I say, like I just signed, and you're going to teach and as well you're going to talk with community, even if you know it's in your industry, because you don't know what opportunities are there, yes?

When you For example, when you do your workshop,  I know people that is doing another business, but have connection with another person that  come to, to the workshop. Yes. And they now are friends and do podcast each other. Yes.  So yes, I think like a participate in  that workshop. So event that you can find people  and you talk about your business.

And yes, you can find opportunities and as well grow up your networking.  Yes, you get mails  and you keep your mail.  Yes.  And yes, it's energetic. Yes, because now it's very saturated or how I say like a very full of content in Instagram or  people doing infographic and freebies and things like that, but people can join.

So  yeah, it's a time to give again to connection.  Make a personal connection. Yeah, that's a great point. And we have a very good example of this. Like we've been volunteering  every two weeks, um, at a local community kitchen.  And the very first day we spoke to the guy that runs it and he said, Oh, you have to give me your business card because my partner works for a marketing agency.

They're always looking for.  Freelancers to sort of support their work they do. Okay, cool. We forgot about it three times. And then we finally gave it. And within the minute, we volunteer on the Friday and I had an email in my inbox on the Monday, right? Asking for work and a new business opportunity for us, which we are so excited.

And if it comes through, we can't wait to share about that on socials and take people through the journey of that. But  it's so true. We're so caught up in the online space, which we love.  But.  There's that level of connection in the online space that we have the opportunity to grasp and leverage. Facebook groups, things like that.

Community groups. People say Facebook groups are dead, but I'm not, still not seeing it. Like I still see a very active Facebook groups. They're out there. Yes. There are people that comment in groups and participate in groups. So there are people. Yeah. And you can like, you can find so many even LinkedIn. I wouldn't be surprised if there's some on TikTok these days.

Like everyone's commenting on TikTok.  and networking and just sharing about what you do all the time. All the time. So much power in that. Because that is the opportunity and no one,  no one's more than you know your business for talk and tell this story  and really attract that people. Yes. To fall in love of your story or your business and grow up and support you.

Yes.  And in terms of events or workshop, I remember when I come the first time to Australia,  The first thing that I have to do is find a job. Yes. But I say how, like, uh, do a resume, resume, and OCB and start to pass to business. But no, I did sign up of all of that agency that the workshops and free previews that they have, like events that talk about the, the opportunities that there are anything like that.

And I signed up all of them and I go.  and I just have a a, a job and I find a job from them. Mm-Hmm. Yes. Because they invite me to the WhatsApp groups or I know people and I start to find a job and say, Hey, in this company they need people. Yes. And in one week I have a job. Yeah. That's amazing. That's such a good story.

And I think people go, okay, well, what does that mean for content? Because, you know, if I'm going out there and networking and stuff, what's the point of having social media presence, but I think we need to understand that something like social media, your email list, all those things are complimentary of the CEO tasks that you do.

So a CEO task would be. contributing to, in Facebook groups for 10 to 15 minutes a day. One of my mentors, Leticia Andrak, made us do visibility for 10 minutes every day when I was in her mastermind. She still tells me to do it all the time. And, you know, going to those events, even if they're online, going to people, other people's workshops and learning from them and seeing how they engage with their audience, how they, like, I get so much inspiration from one of Prosser, who has the most incredible free workshops.

And the stuff that I've learned from her, like, it's not just about going on a, you know, having your workshop and just talking for an hour about what you want to teach them. It's an interactive experience, right? So learning from people like that is pretty incredible. Even as you said, the niche is not yours.

I think we need to start learning from other people in our space. Yes. And start to create the opportunity. Yes. Like, um,  yes, maybe, you know, already that topic or the person that is teach something you say, yes, I already know. But find the opportunity to start another conversation or apport value that people that listen, that workshop and they don't know, say, ah, that person knows and it's interesting.

Let's connect with him or with her. Yes. Yeah. And start to do the connection and say, maybe I need someone.  that kind of needs you. Yeah. And it's also a connection piece too, right? Like we're entrepreneurs, we work for ourselves. It's nice to connect with people in this space, but, you know, and if you're actively, you know, posting stuff on social media, when you network, when you do those CEO tasks, the first thing people do is go to your Instagram, LinkedIn.

If there's nothing on there that talks about what you do,  they're just going to move on. Or if you're posting content it doesn't have to be every day that person is getting connected. With you in a workshop a networking event and they see you on social. Ah, oh, yeah I remember her and that's literally what's happened to me over the years I have met so many people like even had guests on my podcast all that and I'm consistently Posting content on social media and they're like, oh, yeah  We remember Mariah, we did that podcast with her, we met her here because it's a nurturing thing.

So rather than always looking at social media content as a way to get new leads all the time, it's also about nurturing the people that you meet when you are doing lead gen activities like networking and things like that. So it's a great point. Obviously you have to still posting and create content and still doing the freebies.

Yes. No, it's nothing wrong about that. All day. Yeah. The infographics or all of that lead generation that you are doing now, I think is a complementary. Yeah. Like a go out there. For example, that opportunity through the voluntary. I imagine she just start to look our page and our thing and say, ah, look, she's doing this, create this content.

And that is support. Yeah, of course. Yeah. And I've had clients, you know, go on TV and they've asked her to come back because they see her podcast, her online presence. And they go, wow, she has a really good digital footprint. And that's what it's about. Like, if you're not creating that digital footprint, the opportunities start to dry up because people sort of, they don't forget about you, but they do in a way, you know what I mean?

Like, and it is like, I, um, I did a post, well, we haven't posted it yet, but we did, I did a workshop for like, Um, a finance company. And one of the things that we posed to the people in the business, because they're a, um, personal brand, but also a business, so they need to create their own personal brand under the business.

If a referral Googled you,  well, like, and your LinkedIn came up, like,  would you be happy for them to see your profile? Yeah.  That's a pretty simple question to ask, right? Like, if you met someone at the networking event, it's like, I remember back in the day when my website was a bit, and this goes for websites too, right?

When my website was a bit ick.  I would hate to give it away on, in networking events, but I could proudly give my social.  But if you don't feel good about the content, if you don't feel good about your website,  then it's really hard to keep nurturing people and bring them further down your funnel, because you're not going to share it with them.

I even had a client that we worked with and you know, there was times she goes, Oh my God, before I just never wanted to share my social media because it'll be embarrassing. It's not embarrassing, like what you're actually posting. Cause if you've got an opinion and you want to share it, or if you're a bit outside the box or, you know, a bit of a misfit, so to speak, like you are into different things.

I think that's your superpower. I don't think you should be embarrassed about sharing those things, but actually more embarrassed about doing nothing. Yes. And if you don't do nothing, you don't, you don't going to be better. Oh, exactly. It's all practice. You have to start somewhere. Yeah. And I'm embarrassed about the posts that I created back then, but then I wasn't.

Yeah. It's like, here's my socials with my pretty flowers and my quotes about nothing. But I was doing something. And you improve. Improve. Yeah. In the time. Yeah. Exactly. Okay, we need to move on because otherwise we could talk about that topic all day every day. So the second one was, um, and I did a video on this but, um, Mitch, you have something to add to this which I think is going to be really valuable.

Outside the hours,  sort of when to post and where, so I come up with this concept on a call with a friend  about, okay, You know, your audience is on a LinkedIn, for example, you pitch to corporates or, you know, you want to do more like speaking gigs and the big businesses looking for speaking opportunities are on LinkedIn.

Of course, makes total sense to be on LinkedIn. So you post on LinkedIn.  The best type of hours to post on LinkedIn is probably during the day because do we consume after hours? I don't know. And this is, I don't know, this, this is the theory that you have to test for your profile because my profile is different.

My client's profiles are different. And I'm going to show an example of a client and what worked for her,  but where are they after hours? Where do they consume on the weekends? And I'd be like, Oh, but why would I try and share stuff with them on the weekends? Because that's when they have space and time.

I make most of my decisions about my business on the weekend. When I'm like downtime, I remember investing in a membership, like a couple of years ago, just on a Saturday morning, that email just hit me at the best time I was laying in bed, drinking a cup of tea. And she just sent a beautiful email on a Saturday morning.

And I just went by  literally did that in 2021  during lockdown.  She got me the perfect moment outside of hours. I had space.  And I think all the time we're like, all right, we posted this optimal time because that's, you know, and that's optimal channel. Totally agree. But how can we think outside the box and be like, where are they consuming after hours?

You know, if I'm trying to promote to a,  you know, a  HR manager, cause I want to get into corporate cause corporate's a great way to, you know, boost your income in your business and you can, lots of people can teach things to corporate these days. They're always looking for learning and development. So I need to pitch the HR manager  where she consuming or he consuming after hours, maybe.

TikTok or Instagram while drinking a wine after hours and go, Oh yeah, great. Email that to myself tomorrow to think about. But if you potentially are sharing something with them  and it's while they're working, maybe again, maybe you, like, I think it's up for people to decide whether this is going to work for them.

They are just scrolling straight past it because they're working. They're busy. They're just kind of on LinkedIn while they're having their coffee. Just, you know, I don't know, scrolling.  Because people struggle to book time to think strategically.  And I think most of those things come, the big ideas, the best ideas, when we're doing nothing.

So that was my thought, but I know you wanted to add to that. What they are consuming. Yes. Now is the,  maybe now is the topic that they want to learn something. Yes. They want in that free time, they can have more fun. Yes, and enjoy.  And  it's like a goal,  like, um,  how do I say, like, uh, don't think more in work.

Yeah, yeah, yeah. So it's got to be like a subliminal  message, almost. Not in a, like, um, Manipulative way, but you want to get your point across in a way that's maybe more entertaining to where they're consuming. Yeah, I got something fun  Something yes different to the job that they do. Yes, because they want to stop the work and think in another Yeah part of their life.

So yes, it's like I create that content that is different No Educational it's more fun. Yeah, well like value added  , yes. Rather than like, maybe on LinkedIn you'd do like, I don't know,  I hate this kind of content, this sometimes these days, but it's like five tips to engaging your employees or something, for example.

But on LinkedIn, on Instagram, you might do like an entertaining story. I, I going to say that because now there five tips or the four tips to make. Mm-Hmm. . Yes. Like I now like a lot that interesting. Mm.  Now it's more how are you going to tell a story that is engagement, but not a normal story, you know, they have to do like, uh, the way of the hero.

How would you say? Oh, like a hero's journey type of thing. Yeah. Something, something like that, that gives one way that the people in one line that the people can  get engagement. Yes.  And as well, yes, storytelling.  Yeah.  It's one of our biggest things, telling stories. We love it. But it's like, yeah, you know, so we want to think about  when and where, so like what platform and at what sort of time.

And what topic. And then what topic is that extra level, right? Like, in terms of how you want to get your message across. So on LinkedIn, it might be the same message, but it might just be. Um, covered in a little bit of a different way, like something a little bit more funny or entertaining or, and an example I wanted to use because this might not always be, um,  exactly in that way.

For example, a client of mine, we had a conversation and we kind of come to the conclusion that posting on LinkedIn on a weekend was a bad idea, right? Because who's consuming on LinkedIn on a weekend,  but the kind of content that we were looking at to post that we were potentially going to post on the weekend was more your nine to five content.

Like it was.  Something about the white paper that she was publishing.  But because we had filled the Monday to Friday schedule over the weekend, she had posted a photo of her featured in  the AFR, the Australian financial review, massive, right? Rather than, um, sharing what that article was about,  she decided to share something that was of value to her audience, but still engaging.

And the topic was about why can't we brag? when we have something good that happens to us. So why can't I brag that I'm in the AFR?  And the way she positioned it was like a story, and it was a really interesting read, and it was actually encouraging the audience and giving them permission to brag about their successes.

It did awesome.  So on the Monday, she said, Oh, well,  I'll have to apologize for me shutting down LinkedIn on a sit on a Saturday, because I actually look at this, and I'd already seen it because I looked at her stats that morning.  And I said to her, but it's the type of post that you decided to post on that weekend.

Because what we did on your Monday to Friday that works well on Monday to Friday isn't going to cut it on the weekend. So that's kind of similar to what we're saying with if you are going to post something on a different channel, that's where maybe your audience is consuming out of hours. It has to be a different type of content that is going to capture their attention.

And that's why that Saturday post worked well, because it wasn't something we would normally post in your Monday to Friday, nine to five.  You know what I mean? So, interesting. So it doesn't mean that LinkedIn isn't going to work on the weekends. Maybe it works even better. Maybe your HR manager is scrolling LinkedIn on the weekends because that's when she has a little bit of downtime.

Yes, but it's how you twist the topic and show something.  Entertainment for the day. Yeah, exactly. Exactly. So anyway, just something to think about doesn't mean, and also being mindful here that you're not creating thousands of different pieces of content across different channels. It's how you repurpose, because repurposing isn't just copying and pasting from one channel to the other.

It's slightly tweaking it and twisting it to work for that channel at that given time for that audience. And also have to be, yes, don't, it's don't too much work like a, you Do a story or that happen in the moment. For example, I told you so too many times we are in the library. Let's make a story like an Instagram story, like an Instagram story that you show that you are doing this.

Yes.  And that could be, for example, you in Saturday and so one thing that is funny and you can share with your audience. I know doing in one moment. Yeah. To take you. Too much time too much time. Yeah. And we know time expands when we are like in a state of flow or something. Like if we have an idea, and this is where like content strategy can be really helpful because  if you're consistently every day having to think about what to post, it's energetically draining,  but if you have a content strategy, It doesn't mean you have to follow it every single day.

If something comes up, I always encourage my clients, no, no, no, let's post it. I had a client that went to South by Southwest. Every day she sent me a reflection on that day. I'm not going to sit on that.  I'm posting that. That's hot topic now. And she was talking at South by Southwest. So that was necessary.

I think sometimes we get so caught up in needing to like have everything organized to the schedule that we miss out those opportunities of just like intuitive, go, let's just post that because that's when things do the best. Also, because we did that, that client got featured on LinkedIn news, Australia, because we posted something that was so relevant South by Southwest.

And it's like, that wouldn't have happened if we sat on that.  You know what I mean? And also your memory. You can lost that idea and yeah, I say I, I going to post this. Mm. But why don't post now? Because you say that you going to do and you forget. Mm. And the idea just fly. Yeah. Because you have too many things.

Yeah. That thing. We read a book on that big magic. Yeah. Ideas stick to people. If you don't take it all, it'll go on to someone else. Also, definitely wanna create some AI around this, but stay tuned. 'cause I forget my content ideas all the time. I'll email myself.  I just write, you know, and after, days after, I just read and I say, what?

I don't understand. And you read, you, the writer in English, and I, and we both don't understand. Well, you write in Spanish and I definitely don't understand.  So, yes, if you have idea, let me know.  They say I have to create that just do it. Yeah,  and sometimes I always say to my my clients like obviously not every day Can I change the schedule?

But I always say like well, where can we put it that's really reactive Instagram stories, right? And if people really resonate with it then we can create some more content on it. I always do that. It's like a test theory. And they're always like, Oh, that's such a good idea. It's like, yeah, it's like testing.

It's like AB testing. You put your story out there and if people resonate or go live or something, and if people really resonate with that topic, we use the hell out of it.  Yeah. You know,  so the last one, and this one from my perspective, and I know you're going to talk about a really cool topic off the back of this, but I want to quickly touch on where I got this idea from.

And this is looking at different industries. Now we had Chloe Thompson, um, on the podcast. I'll put the episode in the show notes. She is in the gardening and agricultural space. And she's like, I do not post similar content to my, my niche.  She actually looks at the fashion industry for inspiration for her content.

And that is such a cool idea, right? Cause if we go on Instagram, we're just seeing like, say you're a business coach,  business coaches posting the same content all the time. And we just, we just scroll past it.  So it's like, okay, how can we make it look a little bit different and unique? So finding inspiration from different niches and industries is really cool because your audience probably isn't seeing that content.

We used to do this when we had our travel page. So for context, Mitch and I did a little bit of stuff on Instagram. We just,  we still really love what we did, but just content queen became the priority.  But what we were doing is we were helping content creators in the travel niche, create content. So we'd give tips and advice, and then we'd also give like a trending real sound.

And that was kind of back in the day, like this was like two years ago when trending audios were massive. They still kind of are, but more so then. And we, instead of going in the travel space and just sharing travel sounds, I would actually pick them from the business space because obviously I would see a lot of that because that's sort of.

The content that I was consuming on my page. So we took the business sort of trending audios and put it into the travel industry. And obviously the travel space hadn't seen that stuff. So that was quite unique and different. So that's kind of, I guess, a small example, but it would be interesting to see like, what niches could you take inspiration from?

And it doesn't have to be like, obviously can't talk, take the topic, but the style of how they shoot their video or how they present to camera, or, you know, there's so many different cool things you can do. And you get inspiration. Yeah. From the other industries. Because nothing's new. Yes. And more in fashion and travel, they got, they have all of that greater that have a new things, new videos that you say, I want something like this.

Yeah. That can fit in my business. Yeah. And ideally, we would love to always have original ideas. But at the end of the day, literally nothing. is ever new. It's just recycled and repurposed in a different way.  Nothing's new. But anyway, you had, you shared a really cool article with me that I wanted to share.

It's something that the big companies does. It's a strategy of marketing, but obviously they have a lot of audience over there. Yep. But why as a small business, you can get that good idea that they do.  And is there not differentiated marketing or undifferentiated marketing? I'm sorry for my undifferentiated marketing.

Yes. I think it's fine. No worries. We know what you mean.  Um, well, this strategy offer a single product to an entire market with segment without segmentation. Yes. So it's how you can give a message for all of the audience. Yeah. Yeah. That can work from you.  Because marketing is not just selling a product.

Yes. It's also like a story, tell a story.  It's brand awareness. It's more lead generation.  But what, what example I can say and you can understand  is, for example, I say to you the yoga business, the person that have yoga.  is wellness. Yes. And then the message is the wellness and everyone needs wellness. So how you can tell a story about the wellness that can help to  all of the people.

Yes.  Yeah. For example, people that work and it's a stress,  you need yoga. Why? Because going to give you you out of the stress. Yes. So you can reach more that your audience or your niche. Yeah. You can get with that message. One example is my brother that he's working with that product that he import from China that is like a decoration that just flip and have a really good vision.

Oh, how we say like a, Yeah, it's like a little worldly geeky thing. Yes. And he say, my audience and my niche that I want to reach  is the people that want to decorate home,  their houses.  Yes. But people don't look specifically this product for decorate.  So you can tell a different story that they resonate.

Which one, I don't know, like, uh, that give you a good energy. Everyone needs a good energy. Yeah. Like feng shui. Oh yeah, exactly. Or if you have a job  that  can attract people because people need to sell. Yeah. Like if you have a business, have that out in the front, like, Oh, what's that shop? So how you can tell that this story.

that can resonate and go massive to all of the people that really need.  Coca Cola do very good. Obviously, it's a big company, but they sell is happiness. Everyone wants happiness. And you need family.  Yeah. Yeah. Yeah. So that is not differentiating marketing. Yeah. And I think you can have ideas over outside of the box.

Yeah, for sure. Tell your story and your message and attract people. And you can try this in like campaigns, right? Like,  you know, you don't have to completely change your brand, but you can do mini marketing campaigns to test different audiences. And like, you know, to go a bit more broad. And obviously like, you know, people say find your niche, find your target audience, find that one person.

It's something I talk about all the time. But right now we want to challenge people to think a little bit differently. Thinking outside the box with what they do with their content ideas and content marketing. So,  You can run a social media campaign testing Different niches and audiences, like you said, with the yoga studio, you know, or even not even have to do much content.

It could be like, um, you know, having a space on your website for those different niches, different audiences, so to speak. Going out there and pitching corporates and saying, this is my yoga studio. I can do yoga classes for corporates, you know, and you can kind of expand. I think that's definitely like how you can create different revenue streams in your business.

Um, Which is I think something we all need to start thinking about because  you and I even now  Yeah, it's great to have like the one or two offers that you have But I think having like different industries or different sections and people I just for people that have multi passionate It's very nice because you don't get bored.

But also when one industry is not working  you can find another  Yeah. You know what I mean? Like, I think, you know, It's more like a be open mind to  other opportunities. We say, well, there is a saying in Spanish that say, when close one door, the windows are open.  And that is sometimes now in your business, you don't get too much attraction.

Now with the views and with the things, yes. But you can see the windows and the opportunities on other people.  Yeah. And you can change because it's part of the process of your business. A hundred percent. Yeah. You can't stand still really, can you? And we've talked about this recently because, you know, every time we might lose a client and, you know, it's just a lot part of business, you know, people like I've, you know, told clients that I won't continue working with them.

They've told me financial, whatever reason. Um, it's sad though. Right. But it always puts like a firecracker at my house to like,  to, you know, do something different. And it's not like from a scarcity thing, because I think we've built the business up to a point where  we're not really in that feast or famine.

space, which is really nice and takes time. Like it didn't happen instantly. It's taken years and obviously a really good opportunity of having you in my team where  we are a partnership. So like, you know, I'm going to share very openly. It's not just because I, um, manifested it and it happened. I fricking worked really hard and then had a very good opportunity to have you work with me where obviously  I have you next to me, which I think not everyone has.

And I think that I'm very fortunate to have that. Um, but, you know, when these things happen, you don't act from a space of scarcity. It's a space of motivation and inspiration to try something else.  And yeah, it's just, it's interesting how it all works in that way. And test too. Yeah. Like, uh, if something,  uh, happened wrong, you can learn from there.

Yes. And you improve.  But you don't going to lose anything. to, to test something you're going to learn. Okay. No work.  Okay. Let's move. Yeah. Let's move on. Totally. But you test it. Yeah, exactly. Exactly.  So anything else that we're going to add, but, um, was there anything else in that category that you had? No.

Amazing. Well, so we had thinking a bit outside the box with how you generate your leads and how content can support that journey.  Outside of hours, what are people consuming? How can we look at it a bit differently? And I always try and look at it from a lens of how I consume. I think that's something really important.

And then looking at different industries and different niches and different segments to really, yeah, try something different. I think it's a time like COVID is well and truly finished now. And a lot of our businesses started in COVID.  So now we're into a new phase and  it's just, it's just business. It doesn't mean that things are good or bad.

And I think we can't, you know, yeah, we're in a recession and that's really hard and people, you know, cost of living is challenging.  Well, people can argue recession. People can say, Oh, it's your marketing messaging. It's not, it's just, that's sometimes how it is. But I think it also gives us that motivation to try something different.

Yeah, like the  excuse to everyone and say, no, no, that doesn't work and like stop and doing it because it's dead. Yeah. But no. But not for everyone. It's like some people say like, oh, Facebook died years ago. Like I know people that really successfully, you know,  have things working on, on Facebook. Same with Instagram.

Oh, TikTok's taking over. Yeah. But some people are still really killing it, you know, and we listened to a podcast on the way home.  from Malakuta, our holiday. It's like, um, what did he call it? Radical,  um, responsibility.  So taking responsibility for why things aren't working and yeah, okay, we can blame algorithms and Instagram's pissing everyone off at the moment, but you also, it's up to you to make those decisions to make a change.

Because it's not the reality for everyone. But anyway, um, Correct! Yes, we don't use this. We're going to come. Yes. I don't know what the rest of these are. I think one of them is an intro to someone else's podcast. So we're not going to use that. What's this one? Oh, time's up.  So that is the conclusion of this episode.

Um, but thank you Mitch for coming on. Cause yeah, it was, um, it is hard sometimes when you run a podcast and people cancel, but obviously it's fine. It is what it is. Um, but you got to think, think quick and you know, what's so funny.  When they canceled, I didn't go into like complete, Oh my God, I got to find someone.

I was like, the idea will come, just got to give space. And I was driving home from picking up our photos. I had no music on  in the car. I was just driving. You were going to talk the same topic?  No, no, this literally came to, no, no, no. We, the guests and I were not talking about this at all.  This came to me when I was driving home.

Cause I gave myself space. I was like, it'll happen. No worries. It's fine.  Um, Instead of mad dashing trying to find someone to fill the spot. And then it kind of came to me on the way home. I was like, okay, cool. Um, what's this one?  Okay.  All right.  Thank you, Mitch, for coming on the podcast. And also cool because we got to use the studio.

But be a content queen or king and remember that developing your strategy and story develops your business. Thank you so much for joining me today. And please don't forget to share this with all your business and entrepreneurial friends. You can do this by adding it to your Insta stories and tagging me at content queen Mariah or just tell them about it.

Hit that share button, but if you do rate and review it does allow me to explore coming to these podcast studios, but no, not that. It does allow more guests to come on because people actually pitch me through the ratings and reviews. They find the show because it's in the charts  and I've done a lot of episodes,  248 episodes to be precise.

Um, so yeah, if you do rate and review, we would love that. Follow us on Instagram, TikTok, we're always sharing our adventures. And let me know if there's any topics you want me to talk about in the future. I would love to. Thank you so much.  Bye. Bye.