Business owner creating your own content?

It is time consuming, overwhelming and sometimes just not fun. I get it. Let me help you with intentional content in less time for more impact.

How does that sound?

Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand. 

While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom-based lifestyle.

Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.

This is week nine - get ready, it is going to be a wild ride!

If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah.

⁠⁠⁠GET THE FREE CONTENT AUDIO GUIDE HERE

KEY EPISODE TAKEAWAYS 👇

✨Sneak peek  of episode 1 of the Content Audio Guide

✨Why you need a content marketing strategy

✨My own content marketing fail

SHOW RESOURCES 👇

• GET your hands on the FREE AUDIO GUIDE - https://sales.contentqueenmariah.com/content-guide

• Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Connect with us on INSTAGRAM -⁠ ⁠ https://www.instagram.com/contentqueenmariah⁠⁠

• Follow us on TIKTOK - ⁠⁠⁠⁠https://www.tiktok.com/@mariahcontentqueen ⁠⁠⁠⁠

• Connect with me (the host) -⁠ ⁠ https://www.instagram.com/mariah_contentqueen/

If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Other than that, enjoy - chat next week 💕

PODCAST TRANSCRIPTION

This is your pilot speaking. My name is Mariah and welcome to this special series of the content queen podcast. You have boarded flight CQM  222 and you have in your hand your ticket to good content marketing. We hope you have a safe journey on this 90 day trip strap in and get ready to experience all the strategy and learnings you need and to 2025 with the direction on how to create content that is unique to you and your business.

While on board you'll have complimentary access to all the learnings that will help you to attract your new passengers so that you can grow and expand your trip. While on this flight the flight attendant will be here to assist you get off the content hamster wheel and on to a new way of marketing to help you live a more freedom based lifestyle.

Each week you'll be given a new stamp to your passport and by the end of the 90 days you'll be on your way to explore the world of content marketing as a solo traveller. Seatbelts on, we are ready to take off. Hello gang. All right. I've got a special episode for you. It is called an introduction to. The audio experience.

So this is episode one. I'm giving you a sneak peek to this private podcast that I have launched. All you need to do is find the link in the show notes and sign up for the rest of the episodes. But basically it's a content strategy audio guide. It is your guided journey to aligned and impactful content creation.

To help your business because you wouldn't travel without a map. So why do content without a content strategy? This is really a step by step journey to building an aligned strategy that saves you time, avoids overwhelm, and actually works. So as a business owner, entrepreneur, VA, social media manager. This is a guide to support you.

It is a secret podcast. So once you sign up, you'll get access to listen to it on your favorite podcasting stream. You will not find it by searching it. And there is 10 episodes designed to help you create your content strategy, save time and systems. And build connection and trust with your audience.

Very excited for this. I recorded it and absolutely loved it. There is travel analogies in there. There are examples of things I've done with clients. I'll be taking you through my content strategy framework. It is basically the audio version of my workshop, but you will be able to access that workshop too, as soon as you sign up.

It is free, as I mentioned, so find the link in the show notes. I'm going to leave you with episode one and just come back and recap quickly. Have you ever felt like content creation for your business is like being lost in a city without a map? And you're putting all this work in, you're creating, you're posting, you're sharing,  and somehow it feels like you're just going around in circles.

No real results, no clear direction, wasting a lot of time and feeling like you're not reaching the right people.  I've definitely been there.  I remember  when I was working my day job and side hustling as content queen, I would rush to my laptop at 5pm to quickly put a social media post together because I just thought  if I posted every day, things would just eventually click.

Spoiler alert, it didn't. And posting every day is not a strategy.  I felt like I was on this hamster wheel of creation.  End. Just going nowhere with it. I remember hitting like a low point when it wasn't sustainable for me like taking little You know you have your breaks at work, and I was quickly trying to post on Twitter Or you know be somewhere because I just thought being everywhere was better than being nowhere  And it wasn't until I gave myself a bit of a reality check at the start of 2020 and said, you work in marketing, why don't you create yourself a bit of a strategy?

And I did that. And that's where I've seen results. Obviously, I've been able to help my clients at the time I was doing more content writing rather than content marketing. And this strategy really helped me secure. Clients so I could support them  and then really started the ripple effect of quitting my job and working content queen full time so welcome to the content framework podcast series your ticket to Understanding content strategy.

I'm Mariah founder of content queen, which is a content marketing  Agency and educational business. So I'm doing this series because I understand that a lot of people overwhelmed and feel stuck.  And really, I believe the content strategy will help you feel more confident and aligned with your content marketing.

So over these next 10 episodes, I'll be breaking down my proven framework. That's going to help you connect with your audience and vision, optimize your channels, nail your strategy. Tell your story, expand your digital footprint, navigate the process and test trial and measure. And this is what I truly believe is part of a content strategy.

So if you think of this podcast as a bit of your travel guide, just like planning an unforgettable trip. Building a content strategy means you know where you're going, you've packed the right tools and you're following a plan to help you get there smoothly. So if you're thinking, why do I need a content strategy?

What is content marketing? Content marketing is the use of content to help you market your business so you can attract that aligned audience and then of course sell them to your products and services so you can create the impact that you want. If you have a plan and a strategy,  it doesn't necessarily matter  if you know your 10 year vision, your five year vision, although very helpful.

It just means you understand how you're going to communicate with the right people. It allows you to save time. It allows you to save energy and just be a little bit more organized. If you're someone that likes to be a little bit on the fly. A strategy will still help you and then you can tailor it to what works for you.

I can't give you the, this exact strategy post this amount of times a day and do this and do that. It's up to you to understand because you know your audience better than I do.  So a strategy is Your roadmap. It's like traveling. When you travel, you might not have an end point that you want to get to all the time,  but you know, you're traveling.

So you set yourself up for success to be able to go on that path. Content marketing strategy is the same, even if you're not sure exactly where you want to be in five years time, 10 years time. And if you do great,  a content strategy will help you get to that next point and you're always iterating it. So I want to teach you the foundations of a content strategy using my content framework, but breaking it up into the three C's connect, create and cultivate.

So we're going to connect, we're going to create, and then we're going to cultivate and bring it all together. So whilst this episode is broken up into my content strategy framework, the connect, create and cultivate really bundles up a few areas of the strategy, which we'll go through.  Each episode we're going to focus on one part of the strategy and by the end you'll really understand what a strategy is and how it can work for your business.

I'm also going to tie in client stories and travel analogies just to make it more entertaining and give you a story that you can connect to. So here's how it's going to work for the next 10 days. I'm going to send you an email in your inbox directing you to the podcast episode. I have already uploaded all these episodes so you can just.

You can binge it if you like, but if you want to put it into your routine, if you want to make sure that it is not too overwhelming, just listen to a piece every day. And I'm going to give you a question to ponder and think about, and then you'll have the next step to create a strategy. By the end, you'll be more prepped to join my program content bootcamp, or if not, you can definitely use what I've taught you to have a play around with yourself.

So before we go into any other episodes, I want you to ponder this question. Why do I want to build a content strategy?  What is it going to help me achieve?  What am I struggling with right now  that I would like to overcome in the next 12 months? It could be a time thing. It could be an energy thing. It could be an audience thing.

What are you struggling with right now that you think content marketing will help you  And really think about that when you're building out your plan.  So write this down, take a minute to reflect, and in the next episodes we're going to kick off with the first piece of the puzzle, which is connecting with audience and vision.

And that's the first part, which is create. We'll explore and really understand who you're talking to. Why your message matters. So check your inbox tomorrow for the drop of this episode, or you can continue to listen on after this. And if you have any questions along the way, or you just want some extra support, I do invite you to join my 14 day WhatsApp group.

So you have access to me 14 days within business hours. It's a really low investment, but you're allowed to voice note me, ask for feedback, share me anything, and there'll be other people in the group to. You know, bounce ideas off as well. But really it's about having access to me to answer any questions, brainstorm things with you.

I'll be voice noting you. I'll also be dropping in myself. I'm not going to wait for you to ask questions. I'm going to be checking in. I'm also going to be sharing some things that I'm seeing in content marketing to help you. So check your inbox for the details with that, or I'll pop it in the show notes.

If you want to join directly, you can wait till after you've listened to all these episodes, or you can join along as well. The way as you're going through it. So stay tuned for episode one. I'm very excited to dive into this journey with you as I'm going to be your travel guide. I will see you then. Bye.

Okay. So that was just a tiny bite size into what you can expect if you download this. As I said, it's free and it really does help you  get where you need to go with your content this year.  And.  I want to share this with you because I wanted something that was going to be really easy for you to take action on.

I know we download lots of freebies and we don't often use them or we don't get the impact from them. So this, you'll be able to listen to whilst doing anything really, you know, household jobs, um, walking the dog whilst you're doing your work, while you're on the plane, in a car ride, like wherever you listen to podcasts, this is exactly what you'll be able to do.

And it, once you get access, you will  get it delivered to your inbox every day as a little reminder, or you can binge it, whatever's going to work for you. But I definitely encourage you to download it if you're just really need to do something this year to kickstart your marketing, to make it so much easier for you to connect with your audience.

So  that's it. Be a content queen or king. And remember that developing your strategy and story develops your business. And I talk about those two things. within the audio guide.  Thank you so much for joining me today on this flight. And please don't forget to stamp your passport and share this with any business entrepreneurial friends that you have.

You can also do this by adding to Insta stories, tagging us at content queen Mariah. And if you love what we deliver, you love the guests we get on. Please leave a review. It does help me get this scene by more people allows me to  get more amazing guests. Come on, all the things to help elevate the content on this show.

Follow us on Instagram or Tik TOK and let me know if there are any topics you want me to cover in the future. I love it. I love hearing from you guys. So please reach out and I'll talk to you soon. Bye.