Feeling overwhelmed? Not sure what content to create or share with your aligned audience?
I get it.
You’re not alone in this. So many of us have felt depleted, stuck in a rut, and far from our zone of genius. But here’s the thing – you don’t have to stay in that space.
I’ve been in that space too...
Rushing to my laptop after work at 5pm, scrambling to find what to post on social media. Every day was a rush, and what I posted never connected with the previous day’s content or my audience.
It felt like I was working with different pieces from different puzzles rather than contributing to a beautiful, cohesive picture.
I used to work in marketing, so I thought I had it all figured out.
“All you need to do is post a piece of content every day. Share your story.”
Okay, good advice. But what content? How do you share your story without it being “boring” or "annoying to my audience"?
Here I am, night after night, staring at my screen, trying to piece together something meaningful. See to your right a few 'not do great' outcomes.
It was like trying to solve a never-ending puzzle. Each piece - blog posts, social media update, newsletters - needed to fit, but it just didn't.
Every day, I struggled to connect my story, my experiences, my offerings with my audience in an impactful way.
Then don’t get me started on actually building a blog or any other type of content marketing. You know, the execution part.
It’s a whole new layer of complexity, adding more pieces to the puzzle that just don’t seem to fit.
After I hit “post,” I feel a brief sense of relief. But only for another 24 hours.
It’s like being on a hamster wheel of content creation, running in circles without a clear way to get off.
Maybe outsourcing is the saviour? Trust me, not just yet. Keep reading.
The Solution is…
An aligned strategy
What is it?
Content Bootcamp is our signature course, which is designed to help small business owners and entrepreneurs create an aligned content marketing strategy.
A content marketing strategy is designed to help you create intention with your content which will create connection and conversion with your audience. PLUS it is a HUGE time saver when you know what you are posting and where.
No more hamster wheels, no more burnout!
Get ready for your ideal audience and your followers to say:
“You are EVERYWHERE, how do you do it”
“You create SO MUCH VALUE”
“You are SO passionate and it shows in your content”
"How can I work with you!" (based off seeing me through my content)
FACT - actual things people have said to me!!
Because:
You are more consistent and strategic with your online content
You have content ideas to FLOW from your head and out to the world
You know what to say and when to say it and it is aligned with your business/intention/sense of purpose
You are working smarter not harder
You understand what’s working and not working
You have built the habit and are more organised with your content plan
Welcome to Content Bootcamp!
*This* is the content marketing strategy course here to give you the solution you need to stay consistent and create the ‘right’, most aligned content for your business and brand!
Are you ready to see more results?
Here's how it works at the moment
You are showing up daily on social media with no real plan (or whenever you have time) → You can’t seem to get a consistent rhythm going → You are unmotivated to show up because you don’t always know what to say → You lack the "results" you want (and deserve).
Here’s how your new routine works, with my easy 7-step content marketing strategy taught in Content Bootcamp…
Go from this…
To this…
You know your audience you want to target → You know EXACTLY what days you need to create content, post and share → The content is aligned to the purpose of your business → Results.
💰 Investment 💰
Your very own content marketing strategy for $300 AUD!
Comes with the clarity and confidence you need!
Lifetime access to the content! And payment plans are available (x3 or x6 payments)
+++ MANY bonuses including:
- THREE months FREE in my DIY Content Marketing Club (the membership here to help you with our abundance of resources and templates).
- Access our LIVE round when we run it next. This includes x3 live calls with us to help you build your strategy
- FREE access to our Quarterly Planning session "Be a Measurement Queen" every 3 months (you will be invited via email to join) so you can measure your results and strategy
But, what do I get? How does this help?
Once you have a content marketing strategy you have the guidance.
You know what you need to do, this will save you time. Because it will be documented you can then outsource the execution (now or in the future) with ease.
The end results of Content Bootcamp is a tangible strategy you can go and execute.
This isn't a "learning" style content marketing strategy course, it is an execution one. This strategy is built to give you the results that can help you move forward.
THEN you are part of our ecosystem so we can help you! See below!
What have other students done since signing up?
Students who have joined Content Bootcamp or built a strategy with us have:
Realised they need a podcast to help with their business goals and have gone on to launch one that would help them build a stronger funnel for their potential clients.
Built content that aligns with their business goals for the future and have since tripled their reach and engagement (which was the goal).
Actually put their offers out and created "business" content rather than "influencer" content which has helped them drive leads to their website so they could sell their offerings.
THIS IS NOT your traditional learn and forget course, it is about learning and doing.
lucy starbuck
Founder of Lucy Starbuck | CFO + Biz Profit Coach
"It was honestly life changing. It give me a resource, give me an approach, gave me lots of ideas to generate content, gave me a really big thought process around how I want to generate content.
And with the platforms I'm going to use, my major platform and my secondary platforms, And then actually how to funnel my clients through.
So everything I do, I post, I create has a purpose".
What content strategy can do!
THINK: increased website traffic, built trust with your audience, nurtured audience and support to help you convert in your sales process.
See (left) the increase in website traffic from “before” a Content Queen strategy to “after”. When more people see what you do, your ability to sell to them (and build the sales in your business) increases.
WHAT PAST STUDENTS HAVE SAID
How do you know we are the real deal?
Hello,
I'm Mariah, Founder of Content Queen.
I thrive on helping business owners build their knowledge, confidence and even LOVE for social media and all things content creation.
With many years working in PR, journalism and marketing under my belt, I noticed that all the jargon makes marketing seem more complicated than it really is.
So I make things simple. I break down the techniques and concentrate on channels that work.
The tactics, techniques and strategy within this Bootcamp are exactly what I use with my 1:1 clients, and in my own business.
The same strategies that saw one of my client’s website visitors jump from 223 new users to 1514 new users in just 3 months.
The same strategies that saw ME save HOURS of my time and create more impact online with my intentional content plan.
My 7 step content marketing strategy framework has helped me (and my clients) grow fans (not just followers) and nurture our audience. And I want the same for your business.
What makes this strategy (and course) unique is the storytelling knowledge I bring from my Journalism experience. But also the strategy from the marketing (the perfect balance).
When you do the live round you will also get access to my thoughts, strategy and ENDLESS content ideas (tailored to your business), as well as my supportive, caring and gentle approach to content marketing (I am here to keep you accountable but not make you feel bad about yourself).
With many years working in PR, journalism and marketing under my belt, I noticed that all the jargon makes marketing seem more complicated than it really is.
So I make things simple. I break down the techniques and concentrate on channels that work.
The tactics, techniques and strategy within this Bootcamp are exactly what I use with my 1:1 clients, and in my own business.
The same strategies that saw one of my client’s website visitors jump from 223 new users to 1514 new users in just 3 months.
The same strategies that saw ME save HOURS of my time and create more impact online with my intentional content plan.
My 7 step content marketing strategy framework has helped me (and my clients) grow fans (not just followers) and nurture our audience. And I want the same for your business.
What makes this strategy (and course) unique is the storytelling knowledge I bring from my Journalism experience. But also the strategy from the marketing (the perfect balance).
When you do the live round you will also get access to my thoughts, strategy and ENDLESS content ideas (tailored to your business), as well as my supportive, caring and gentle approach to content marketing (I am here to keep you accountable but not make you feel bad about yourself).
Let's talk through what you get with Content Bootcamp for $300!
You will get a content strategy in 7 simple steps!
Here is what it looks like:
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Let’s build on your ideal audience. So when you create content, you know the exact person you are talking to. THIS is what makes creation so much easier! THEN it is time to build on your goals, so you can achieve the conversion and connection you look for with your content marketing! You will get LOADS of bonus resources to help you connect with your audience and your business vision (which will translate to your content vision).
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It is time for a deep dive into the online platforms you use to deliver your content! We will talk about the core and supporting platforms you need for your business! We will also be evaluating the best platforms for not only your audience but for YOU! It is time to find the PERFECT channels. Not just for your audience but for you! It is time to start LOVING creating content!
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Now it is time to learn the CORE framework of my strategy. The one I use with “successful”* business owners and startups. The content themes, buckets and pillars will give you the topics and strategy you need for delivering your content. The content that will convert. This is where you will REALLY understand how to NEVER run out of content ideas and how to deliver the messages that feel good for you, consistently!! THIS is where you also save time.
*success is determined by THEIR own measure of success.
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How do you make unique content? You share your story! To stand out online, to build a business and brand people will remember, you want to connect with the power of storytelling and what you want to be known for. We will give you the resources you need to bring this to life!
This is where my unique skills learnt in PR and Journalism will guide you!
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Because you want to build a digital footprint. Here we will show you how you can repurpose your content so you can reach more people without double the work! We will be sharing what repurposing your content will look like and how to execute it for your business.
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Now you have made the best strategy in the world (the perfect one for your business) you need to GET IT OUT THERE. The best strategy in the world is useless if it doesn’t get used. Learn how to build a process so you can show up consistently without burning out or always being “on”.
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The last part of your strategy is measuring what works and what doesn’t. This helps you save time (and energy). Learn what you need to look for and how you can measure your success to iterate and improve your content marketing strategy.
NICOLE JUBBER
“Aarrrgghh... I just did Mariah's bootcamp and it was the BEST!! So much information and I could apply it straight away!!
I feel so much better about my content, which social media platforms work best for me and my big one.. the best way to stay consistent!!
Thanks so much Mariah, you are amazing!!”
RECAP: This is content marketing strategy course looks like…
THREE MONTHS FREE in my DIY Content Marketing Club!
Get access to all the templates and resources in my DIY Content Marketing Club (valued at $165 AUD). This includes a monthly content clinic call and Facebook Community! We are here to help you build your ecosystem - so we offer more support. It isn’t about ghosting you - we are here to SUPPORT you!
Bite-sized video modules
From target audience to consistency. I will break down the 7 steps to content strategy in video format! I will take you through how I form content/marketing strategies for myself and my clients! These are easy to digest, in bite-size videos.
Your own Documented Content Strategy
Alongside each video module is a content strategy template which you fill out and END the course with your own content manual. Your unique plan to follow! We offer it in Google Doc, Trello, Clickup and CSV - choose what works for you!
Q&A Section from the live course + comments section
Included are some most frequently asked questions that came up in the live round of the course. You have access to these BONUS answers! PLUS the comments section of this course is OPEN so ask all your questions.
Resources to use
Of course, I will be sharing with you the tools you need to really up-level your content online! You will be given all the tips and tricks! BONUS I will also give you a content audit and content measurement template for FREE to use + MUCH MORE!
Access to x1 LIVE round - FREE!
We run this live 2-3 times per year. You will be invited to join the next live round for FREE. This includes x3 live calls with Mariah over the course of 6 weeks (extra accountability and tailored support). You can also join any other live rounds for an Alumni price!
FREE workshop every 3 months!
We run a “Become a Measurement Queen” workshop every 3 months. This gives you a chance to see what is working in your strategy and what isn’t so you can adjust! This will be a 75-minute workshop you will be invited to via email.
Lee-Anne Prytherch
“Mariah is incredible! She provided me with SO much clarity and guidance on all things content marketing, content writing, and various marketing strategies. The biggest point of difference for me, were her tips around creating a content calendar. Others that I have previously worked with, have been quite rigid.
Mariah has a more tailored and flexible approach.
She gets you to think of consistency in whole different light and how to re-purpose your content across multiple platforms with ease. I highly recommend Mariah for all of your content marketing needs!”
Have some more questions?
Here is what it looks like:
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No way - that is not how we work here. Once you join you will hear from us asking when you want to redeem your three months FREE in the DIY Content Marketing Club membership (we recommend after you have finished Content Bootcamp). BUT it doesn’t stop there. You get access to our LIVE round when we run it (2-3 times per year). This is when you get x3 live calls with Mariah to review and build your strategy. THEN you get invited to our Become a Measurement Queen Workshop which we run every 3 months. This gives you a chance to look at your marketing numbers and make any edits you need to the strategy (don’t worry the numbers aren’t too scary and we help you).
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Content Bootcamp is part of the Content Queen Ecosystem. This means there are a far few inclusions. Why did I do this? Because my biggest value at Content Queen is loyalty. You buy from me and trust me, I am loyal to you as well. This means you get:
THREE MONTHS FREE in my DIY Content Marketing Club!
Get access to all the templates and resources in my DIY Content Marketing Club (valued at $165 AUD). This includes a monthly content clinic call and Facebook Community! We are here to help you build your ecosystem - so we offer the same. It isn’t about ghosting you - we are here to SUPPORT you!
Bite-sized video modules
From target audience to consistency. I will break down the 7 steps to content strategy in video format! I will take you through how I form content/marketing strategies for myself and my clients! These are easy to digest, in bite-size videos.
Your own Documented Content Strategy
Alongside each video module is a content strategy template which you fill out and END the course with your own content manual. Your unique plan to follow!
Q&A Section from the live course + comments section
Included are some most frequently asked questions that came up in the live round of the course. You have access to these BONUS answers! PLUS the comments section of this course is OPEN so ask all your questions.
Resources to use
Of course, I will be sharing with you the tools you need to really up-level your content online! You will be given all the tips and tricks! BONUS I will also give you a content audit and content measurement template for FREE to use + MUCH MORE!
Access to x1 LIVE round - FREE!
We run this live 2-3 times per year. You will be invited to join the next live round for FREE. This includes x3 live calls with Mariah over the course of 6 weeks (extra accountability and tailored support). You can also join any other live rounds for an Alumni price!
FREE workshop every 3 months!
We run a “Become a Measurement Queen” workshop every 3 months. This gives you a chance to see what is working in your strategy and what isn’t so you can adjust! This will be a 75 minute workshop you will be invited to via email.
+The option for EXTRA accountability
I have scheduled emails that will be sent to you to check in on how you are going. It is a good motivator to share with you what is NEXT in the course.
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Content Bootcamp is a tangible program here to give you the chance to build your own step-by-step guide on how to create the “right” content for your business based on your goals and audience.
Once you finish this program you will have your roadmap to help you get the results you desire on social media, email marketing, blogs, podcasts - whatever content channels YOU want.
Students who have joined Content Bootcamp or built a strategy with us have:
Realised they needed a podcast to help with their business goals and have gone on to launch one that would help them build a stronger funnel for their potential clients.
Built content that aligns with their business goals for the future and have since tripled their reach and engagement (which was the goal).
Actually put their offers out and created "business" content rather than "influencer" content which has helped them drive leads to their website so they could sell their offerings.
THIS IS NOT your traditional learn and forget course, it is about learning and doing.
-
Content Bootcamp is built on bite-sized videos that go for no longer than 15 mins (ranging from 5-15 mins). This means the course in total goes for around 2.5-3 hours of video content (the length of a Christopher Nolan movie, you have totally got this). With all the work required together this set up, it would be no longer than 6-7 hours in total (you can have it done in a week). But I would allow for 3 weeks just to give yourself time to digest. In the LIVE round, we do it over 6 weeks.
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The LIVE round (ran 2-3 times per year) is to get accountability. As part of your purchase you get FREE access to x1 live round and then after that can join for an alumni price (invited via email). We also have an email accountability program you can opt in for on purchase. This means you receive check in emails to help you push through the course content.
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Yes we do!
We run it live 2-3 times per year with the next live round TBA. We ran the last one in February-March 2024. When you purchase the program you get access to x1 live round. Each live round videos are also loaded to the membership portal so you can watch any replays. The live round gives you access to Mariah who will help you with your strategy (and her superpower is content ideas so get ready for that).
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Without a content strategy, it is like driving in unknown territory without a GPS, how will you get to your end destination? It doesn’t matter how long you have been in business, if marketing and content is a strategy you want to use to help build, expand and grow your business, a content marketing strategy is a MUST. A content strategy helps you to build trust, build brand awareness, generate traffic, generate an audience and help bring people into your sales funnel. You only need to have a business running (or running in the future) for this to be a must-have.
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Content Bootcamp isn’t just an educational course. It is a hands-on experience that gives you a tangible content strategy at the end. What makes our content marketing strategy so unique is how we teach and blend storytelling in (which will be your uniqueness). We teach you storytelling the journalism way, which is captivating. We aren’t just telling you, we are showing you. Also, Content Bootcamp isn’t a buy and forget offer, we give you heaps of support and connection so we can be part of your team (as an advisor).
Gabby Pavlovic
ERT Practitioner, Naturopath and Host of The Revitalising Health Podcast
"It's been really helpful having the Content Bootcamp framework as a tool. My kind of bones for the strategy that I've created which you know I come back to time and time again, and I always tweak but I know that I've got Content Bootcamp.
It can actually help me to grow and develop that strategy as my business grows and develops as well so I highly recommend Content Bootcamp if you're a small business and you want to navigate the world of content, but you don't know where to start.
So I highly recommend Content Bootcamp with Content Queen".
WHAT PAST STUDENTS HAVE SAID
