Are you looking to up your Instagram game in 2025?

Want to start the year with a strategy that will help you create content that is engaging for your audience but also enjoyable for you to create?

Well, I am joined by Corey Walker (Author of Instagram for Business for Dummies) who is here to give you strategic thoughts around Instagram in 2025. 

Are you sitting there wondering if you should take a break from social media this Christmas?

This got me thinking - how do we make this decision in a way that serves both us AND our business? Let's explore what you need to think about with the 3 things to consider before taking a social media break. 

“You can’t cook with love”... 

They say the meal doesn’t taste the same. 

What about with your content? 

If you don’t put your energy into it, it doesn’t have the same impact. 

Let’s talk about it with our special guest this week, Cressida Pollack. 

Do you feel social media dominates your life (and marketing)? And rather than doing the things you need to do to grow your business, you wait for social media to “change it all”... 

Let’s chat about it. I am going to use my experience of being home for 7 months (and not travelling) as an example for you to connect with. 

One of the best life hacks is this…

Enjoy the journey and the process.

It is like those personal development quotes we hear about the journey being the person you become when chasing goals.

So how can we look at marketing with this lens? Rather than always chasing the result, what can we learn in the process that will help your business grow?

What is holding you back from connecting with your audience? 

Is it you?

Well - from what I see… it kind of is! 

How can you shift your mindset around content marketing?

How can you shift your mindset to enjoy the process? 

It starts here! 

We have all been guilty of this…haven’t we? 

Seeing the “next big thing to change your business” and invested money. 

Only for it to… not work. 

Don’t worry about following the next blueprint, instead take the advice from Digital Trailblazers Laeh and Todd. 

“I don’t have anything interesting to share”... 

Lies. 

Content is everywhere. 

When you open your eyes to all the things that happen in your “personal life” … not your “private life” you will have endless engaging things to share. 

Small business isn’t always as straightforward as it seems.

Marketing and creating content to market our business takes outside the box thinking, testing, trialing and measuring - always. 

“How do you create content as a small business owner?”... 

Find out the problem your audience has and solve it for them. 

I asked a big creator and business owner this question… above was the answer. 

So - are you really creating content for your audience and their needs? Let’s find out. 

f you want your content to connect with your audience you must consider the power of storytelling… 

I have been talking about storytelling for years now, but how? How do we tell good stories and how can we make our stories more impactful? 

Do you have this massive content pain point? 

Consistency… 

I have a lot of clients who come to me for this exact reason. 

Let me share with you how I keep clients consistent as I work with them 1:1 (and how I still manage to show up myself). 

We hear this all the time… “be authentic when you show up online”. 

While this is great, the marketing world doesn’t often look at it from a different lens. The lens of mindset. 

Have you noticed a downward trend in your reach? Engagement on your social media content? 

Let’s talk about it. 

When was the last time you reviewed your target audience? 

When was the last time you sat down and took a look at who they are, what their desires are, and how you can reach them? 

Need to do it again? Because remember, this is not a “set and forget” thing. We have the perfect marketing expert to share more about the psychology of marketing and how to understand consumer behaviour.

Content marketing seems to be turning us all into content creators rather than business owners… 

While this can be fun and creative, it can also be tiring. There are a few things we are seeing in the content space online that we had to share. Some will make your life easier, some might get your creativity flowing. 

How? I have used my C.O.N.T.E.N.T framework to not only create ideas, but it has helped me develop new offers and resources in my business. 

HERE is a great content idea… 

Create a framework that connects to what you teach, what you sell! 

Frameworks give you endless content ideas (and also boost the trust factor in your business).

Hands up if you have ever said these words “I am not creative”... 

I have. Many times. And now, this doesn’t make any sense to me. We are all creative. And just because you don’t think you can paint or draw doesn't mean you aren’t creative. 

“I am not creative”. 

How many times have you said that in your lifetime? 

Well - think again. We are all creative and our ability to connect to creative flow is always accessible to us. 

Whether it is for creating content or building a new product in your business, you can harness the energy of the month to build on consistent creative flow.