Want to be seen by more people? Struggle to grow an audience on social media? 

What about being in other people’s spaces? 

Earned media is a great way to expand your reach and tap into an already engaged audience. 

So why not start with podcasting? Pitch podcasts and start being seen (and heard) by an aligned community. 

There is a lot of marketing jargon out there. One I heard recently as a discussion at a conference was “lo-fi and hi-fi” content. 

So let’s talk about it. I want to share with you when you can create lo-fi content and when to create hi-fi and how to create a content strategy for both.

When we think about Public Relations, we might often think media, right? Getting in the paper, on TV and the like! BUT PR is more than just media. It is about getting visibility for you and your business on various online (and offline) channels. 

Ghosting your email list? It is one of those tasks you know you need to do and you feel guilty every time you think about it. 

No more, it stops here. When doing research it was found that at least 50.7% of the people from this study were buying something from a marketing email monthly. 

Fan of networking? 

Whether you like it or not, you can’t deny the power of coming together with the intent to connect, add value and see each other grow. 

Hate marketing at the moment? 

You aren’t alone - I have heard many people mention this to me recently. 

And to be honest - that energy isn’t going to get us anywhere! So I have created this podcast episode to help you check in, reassess and realign. 

Dislike video? Creating, filming, editing? But know it is important for your business growth? Or want to learn some more tips? 

If you are on platforms like Facebook and Instagram, you don’t have to post video to get content up - BUT if you want to reach knew people, Reels is the best way - it gets pushed to more than just your followers. 

We did 3 workshops, 3 different topics, 3 groups of business owners with the same goal - get visibility, grow their business. 

So - let me share with you the 3 key takeaways and how you can use them to market your incredible, impact-driven business. 

This is a “working on the business” type stuff!  

Ever wondered why marketing in some ways is really hard?

But doing other types of marketing is natural?

Maybe you find networking amazing but posting on social media is... meh?

This could be because of your energy type.

Human Design is a self-awareness and self-growth system here to unlock what you might have been missing in your business.

ome are pretty normal like “how many hashtags should I use on Instagram?” or most recently “should I use hashtags at all?” 

But others, way more specific and helpful to individual business owners. I have been doing multiple workshops and 1:1 sessions at the moment, so I thought I would share what I am being asked (and answer them for you). 

I struggle to be consistent… 

Yep - I get it. And also, you might have some type of strategy, posting plan. But how do you actually bring it to life? It is no good sitting on your computer if you don’t use it. 

I am going to share with you the 3 things I do to stay consistent in my own business while also helping my clients stay consistent as well. 

You know what day you post about what, right? Great. You are organised and you are creating content for your business. 

But without a strategy it is just a posting plan. It is just a system. 

When you know the foundations, it is strategic, that is called marketing! What do you need to be more strategic? Let me break it down for you in this episode of The Content Queen Podcast. 

Have a content problem?

Time, consistency, knowledge, engagement, budget?

What is more powerful than your email list, social media content and blog articles as a small business owner? 

Earned media. 

So if borrowed media are your socials, owned media is your website, email list etc, paid media is your advertising, earned media is all the coverage you get from OTHER people. 

Think podcast interviews, news articles, media attention. 

How do you get it? What if you don’t have any connections? 

Ever thought “I should start a YouTube”... 

Let me play devil's advocate. 

I will never say “don’t”. But I will always question those who say “you should” do this, based only on their own experience.

So - let’s break it down, what about YouTube, should we all be on this platform that has more than 2.7 billion monthly active users? 

Content doesn’t work for me… 

I know - because you haven’t found the right plan for you. Do you know what content you like? Do you know what your audience likes? What is your point? Your goal? And do you believe in yourself? 

Let’s unpack it more.

What is customer experience (CX) and why should we care?

This week, I’m joined by Brittany Fox, tech founder and CX expert, to talk about the biggest conversation happening across enterprise businesses right now - and how small business owners can use this to their advantage.

Brittany shares why visibility is everything when it comes to your customer journey and how you can strengthen your customer experience from the minute you stop listening!

You might be marketing to your customers wrong. 

That is because you haven’t thought about the stage of their journey they are on. 

Find out where your customer is at and marketing to them becomes a whole lot easier. 

I saw this great TikTok video explaining this, so I wanted to share it with you! 

What is happening with Meta?? What will running ads look like in this AI led world. 

We are talking about it. Ads strategist Ashley Boston is here to shed light on the changes and what small business owners should be looking out for! 

We aren’t in 2020 anymore, first - thank god for that. 

But it means content marketing has changed. It has evolved. What worked then (and in 2019 when I started Content Queen) is NOT the same. 

Let’s talk about it. 

I want to share who we now consume, how we trust and how we act!