I've been diving into "Mind Management, Not Time Management" and discovered something that completely changed how I think about my content creation process.

The 4 stages of creativity outlined in the book aren't just theoretical concepts, they're exactly what we go through when creating content for our businesses. 

And understanding this process might just be the key to making content creation feel less overwhelming and more enjoyable.

I thought I would break it down and share with you how the 4 stages of creativity can work for content marketing. 

When Savige’s Seafood engaged our services, they were looking for more than just social media support - they were ready to elevate their brand presence, celebrate their 20th year in business (as local and family owned), and connect with a whole new audience. Below, you’ll find how we worked with Savige’s to bring this to life.

Content marketing is undergoing a transformation (isn’t it always). Brands are embracing a new approach that prioritises genuineness over gloss, rawness over refinement. 

This emerging strategy artfully combines brand messaging with entertaining delivery, creating what industry insiders call "advertainment."

It could just be called “raw and authentic”. Don’t worry about polished feeds. It is about “getting it out there”.