Enjoying the process of content creation as a business owner
Are you enjoying the process of content creation as a business owner?
Ever feel like content creation has become another chore on your to-do list?
You’re not alone.
Many small business owners and entrepreneurs struggle to find joy in the process of creating and sharing their content. It’s not just about the ideas or the strategy, it’s about learning to love the journey of content creation itself.
Content creation is a lot like travel. There’s no final destination where you can say, “Tick, marketing for my business is done forever.” Instead, it’s an ongoing adventure where you explore, experiment, and grow. In this article, I’ll share how you can embrace this mindset, find your rhythm, and actually enjoy creating content for your business.
We will do this through a 5-step process.
Step 1: Start a clear vision and plan
Every great journey begins with a plan. Just as you wouldn’t set off on a trip without knowing where you’re headed, your content strategy serves as your roadmap.
Action steps:
Define your goals: What do you want your content to achieve? Is it brand awareness, leads, sales, or community engagement? Write it down. Make sure it maps out the vision of your business (also remembering your vision helps motivate you to create online as a part of pushing awareness for your business).
Understand your audience: Create a simple persona, who they are, what they need, and how you can help them.
Create a content calendar: Map out your ideas for the next month. Include themes, topics, and deadlines to give you structure.
Your strategy doesn’t have to be complicated. It’s your guide, giving you clarity and direction, while still allowing room for creativity and spontaneity.
Step 2: Infuse your style and stories
One of the best parts of travel is the stories you bring back. Your content should do the same, reflect your experiences, your voice, and your personality.
Action steps:
Write down key moments in your business journey: What experiences have shaped your perspective? Use these as inspiration for posts, blogs, or videos.
Share behind-the-scenes moments: Give your audience a glimpse into your process, whether it’s a work-in-progress photo, a video of your workspace, or a quick story about your day.
Practice storytelling: Start with a problem you faced, describe the solution, and share the outcome. Stories are powerful tools for connection.
Your unique voice and experiences are your superpowers. Use them.
Step 3: Choose the channels and formats you enjoy
Imagine being forced to travel in a way you don’t enjoy, like hiking when you’d rather explore a city. Content creation is no different.
Action Steps:
Pick one or two channels: Don’t try to be everywhere. Focus on the platforms where your audience is most active and where you feel most comfortable.
Experiment with formats: Try blogs, videos, reels, or podcasts to find what feels most fun and natural for you. Even the style of writing, video etc as well.
Batch content: Set aside time to create multiple pieces of content in your favourite format so you don’t feel rushed. Work on a process that works for you.
When you create content in a way that excites you, it becomes less of a task and more of a passion project. Your enthusiasm will shine through, and your audience will feel it.
Step 4: Be present in the process
Content creation isn’t just about reaching goals like growing your audience or increasing revenue, it’s about being present in the act of creation. These are the moments you will learn the most.
Action Steps:
Set a content creation ritual: Create a dedicated time and space for content creation, free from distractions. Light a candle, play music, or do whatever helps you focus.
Focus on one step at a time: Write the post first, then edit it. Create the video, then worry about captions. Breaking it into smaller tasks makes it less overwhelming.
Pause to reflect: After completing a piece of content, take a moment to appreciate your effort before moving on.
When you approach content creation with curiosity and intention, you’ll find the process much more rewarding.
Step 5: Celebrate progress and set achievable goals
Think of your content milestones as stops along your journey. Celebrate them! Each small success is a sign that you’re growing, learning, and evolving.
Action Steps:
Set short-term goals: Instead of focusing on long-term results like “10K followers,” set achievable goals like “post three times this week.”
Track your progress: Use a simple habit tracker or checklist to see how consistent you’ve been. Celebrate when you hit your targets.
Acknowledge your wins: Share milestones with your audience, like completing a series of posts or launching a new campaign. It’s a great way to connect and stay motivated.
Remember, marketing for your business is an ongoing process. Instead of waiting for some elusive “end point” to feel accomplished, learn to appreciate the steps you’re taking right now.
Final thoughts
Marketing your business is a journey, not a destination. Much like travel, there will always be new places to explore, lessons to learn, and stories to tell.
By focusing on the process, finding joy in creating, connecting with your audience, and building a rhythm that feels good, you’ll not only create better content but also build a stronger connection to your business and your audience.
So, let’s stop chasing perfection and start enjoying the process. Content creation is about sharing what you love, inspiring others, and embracing the adventure that comes with it.
Additional Resources
Want to learn content marketing strategy? Check out our FREE on-demand workshop.
Join our 90 day journey “Around the World in 90 Days: You ticket to good content marketing”
Listen to the podcast on this topic “enjoying the process of content creation”