The 4 myths about content marketing for your business
You only have to scroll through Instagram to find 1000 pieces of advice on content marketing.
It can be so much!
A lot of it can be misleading and confusing. Maybe even overwhelming!
We are here to tell you that it is a long game.
There are no quick fixes or hacks to get you overnight success. But content marketing is essential. It is how you are seen and how you build trust and connection with your audience!
We are here to BUST some content marketing myths and give you the sustainable tips you need for growing your business online. No extras, no ‘quick’ fixes and no bullshit! Let’s get into it!
What is content marketing?
Content Marketing doesn't have to be a tricky thing to comprehend, while the term may seem intimidating to get your head around, it can actually be quite simple! Overall, it is simply creating content to market your business to your tret audience, it is a marketing strategy!!
Just like SEO, online advertising, and funnel building, content marketing is a strategy that helps you reach your business goals and attract the right audience for you.
Content Marketing is that; it is a type of marketing where you create and share online content including blogs, social media posts, podcasts, videos, and whatever else you create, that creates a connection. The goal of content marketing (usually) is to bring awareness to your brand that will eventuate into sales!
To get your content marketing on the right track in your business, you need a content strategy to help guide you. A content strategy is a plan that keeps you accountable in your marketing. It helps you to know when you should be showing up, where you should be, and what you should be saying!!
If you need more guidance on getting a strategy together, check out our content strategy template here!
What is organic content marketing?
Organic marketing allows you to generate traffic to your business over time with a strategy rather than using paid methods of marketing, for example, Facebook Ads. Organic marketing includes blog posts, case studies, guest posts, unpaid tweets, and Facebook updates.
Organic marketing uses SEO, social media, and other channels to create brand awareness so you can eventually sell!
The 4 Myths about content marketing
Do you know the 4 myths of content marketing?
These are some common thoughts about how content marketing works, but guess what, we're here to BUST them!
So, what are the myths?
Number 1. Viral content EQUALS money and success online. If you go viral it doesn't mean your business will be 100% successful. Going viral doesn't need to be the big goal of creating online, it’s better to focus on creating original content that speaks to your audience’s needs.
Number 2. You can get to your final destination quickly. To put it plainly, you can’t (help you build a 6 figure business in 24 hours). Marketing is consistency, time and patience. It’s really all about trial, error and failure!
Number 3. Hacking the algorithm is the way to go. This is false, focus on your audience and the need of your audience instead.
Number 4. Organic content doesn’t work. In fact, it does! Right content, right time, and right audience are what you need (with the help of ads when needed)
BONUS 6 Tips on content marketing
Now that we’ve defined what content marketing is, how can we optimise it to get the attention of our target clients and eventually SELL our product or service?
Here are 6 tips that can help you market your content in the best way possible!
Remain consistent and have patience: prepare to fail! It happens to the best of us, no one gets anywhere without failure. While this can cost you money, the lessons you learn hold value so don’t be discouraged.
Take time to understand your audience before doing any marketing. To market to the correct audience you need to target the problem that they have and let them know how you can solve it. Once you understand this, you have a recipe for success.
Select the platform you will use and use it well. Remember that you don’t need to be on them all, trying to balance multiple platforms and social media at once is almost impossible, that’s why we’ve created the Content Queen Content Channel Quiz! Take it now to find out what social platform you should be showing up on!
Utilise a combination of all formats on social media, for example, reels and stories on Instagram.
Collaborate!!! This is such a great way to expand your reach to a wider range of people while connecting with others in your niche.
Make it personal. This is the perfect opportunity to tell your story! Your story (and ANY type of story) in your business is the key to connection, authentic marketing, and building that “know, like, and trust” that helps us align with our ideal audience. We have the perfect guide to help you harness your story, click here to get your hands on it!
Final thoughts
Content Marketing is a super helpful concept to understand when you own any kind of brand or business. Remember that there are no quick fixes or hacks to get you overnight success. But content marketing is essential. It is how you are seen and how you build trust and connection with your audience!
If you’re looking to get your marketing strategy in tip-top shape to help your content marketing along, this is the guide for you! Click here to access it now and get the game plan you need!
