125: Why storytelling and podcasting are great strategies to connect with your customers | Dusty Weis

Have you ever thought about how a podcast based on the stories you tell could be a HUGE benefit to your business? 

Well, Dusty (our guest) is PROOF that a storytelling based podcast can create HUGE success and connection. So he joins us today to share his own journey (and the journey of his clients), on how they have created podcasts all around telling power stories. 

You can do the same. Let us show you how! 

If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @podcampmedia

KEY EPISODE TAKEAWAYS 👇

  • What storytelling in podcasts looks like

  • The 2 types of storytelling podcasts you can create

  • How to create a storytelling bases podcast 

  • How a podcast can benefit your business 

SHOW RESOURCES 👇

ABOUT THE GUEST

Dusty Weis is the president and founder of Podcamp Media, a branded podcast production agency for businesses proudly based in Milwaukee, Wisconsin, USA. He's also the host of the Lead Balloon Podcast.
On Lead Balloon, experienced public relations and marketing professionals share tales of the do-or-die situations that defined their creative and communications careers—what went wrong, how they overcame unexpected obstacles, and what they learned in the process. “It’s like This American Life for professional communicators,” Dusty likes to say.

• Currently one of five nominees for a 2022 Webby Award for “Best Creativity and Marketing Podcast.”

• Adweek’s 2020 “Marketing Podcast of the Year.”

• Profiled in Forbes by writer Henry DeVries.

Prior to founding Podcamp Media, Dusty worked as the strategic communications manager at the Association of Equipment Manufacturers and the public relations supervisor at Milwaukee City Hall. He got his first job behind a microphone at the age of 17, and went on to work as a reporter and news anchor at WIOD-AM in Miami, Fla. and WTDY-AM in Madison, Wis. He was also a correspondent for the CBS Radio news network.

If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

Other than that, enjoy - chat next week 💕

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