133: Are you using Bro-marketing tactics? | Rachel Kurzyp

Bro-Marketing. When I first heard this, I thought it meant "boys club". I wasn't completely wrong. Bro-Marketing is a group of marketing tactics that we have all been taught to use to help "grow" our business. However, some can be seen as misleading and unethical. 

Don't worry if you didn't know. We are here to explain more. Rachel is a marketing coach and guru here to take us through the ins and outs of Bro-Marketing and how to avoid it in the future. 

If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @rachel_kurzyp.

KEY EPISODE TAKEAWAYS 👇

  • What is Bro-Marketing?

  • How to avoid Bro-Marketing

  • How to engage in ethical marketing

  • How to identify "good" and "bad" marketing practices

SHOW RESOURCES 👇

ABOUT THE GUEST

Rachel Kurzyp is a marketing coach, copywriter, speaker, and teacher. She supports multi-passionate business owners to build an aligned, ethical and profitable business without having to choose between their passions, compromise their values, and use unethical marketing tactics. Rachel has helped over 3,000 people gain financial freedom in their businesses, enabling them to make a positive contribution to the world.

If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

Other than that, enjoy - chat next week 💕