Consistently on the content creation hamster wheel for your business?
Feel like you are going all the time?
Babe, it is time to do the bare minimum.
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There are 3 things you can think about when looking at prioritising your content marketing efforts in your business.
If you find you are on the hamster wheel OR struggle to be consistent with your social media content, or other content channels, this week's podcast episode is here to help you become CLEAR!
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We get it...
Life gets busy. But if you don't start, if you don't commit, you will never see the results.
In this week's episode of The Content Queen Podcast, we are joined by Amy Traugh, who is going to get you thinking differently about how you find the time to show up online for your business. To help you navigate the content creation process and to build it into your own habits!
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I started my business to be a digital nomad.
Obsessed with travel, I decided to create a business after freelancing on Fiverr for 2 years. Of course, with a few hiccups along the way, I feel like I am living the dream now!
The best thing about the digital nomad journey, is it has changed the way I show up for my business and in my content online!
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The vision of your business...what does that look like for you?
Are you searching outwards? Finding others to help and guide you?
While this isn't a bad thing... what you will find is the answers are within... you!
Creating engaging content, marketing your business and building a business with flow comes down to one thing...
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The ONE thing you can learn from business that sell out, have impact, and build sustainable brands...
They create community. They build a community around the brand and THIS creates more than just sales. It creates connection.
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Social media can be a scary place for small business owners...
What do you share? How do you promote? How much is too much promotion? And how much of my personal life do I need to share?
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I realised THIS was the key to my content strategy...
It wasn't showing up more. It wasn't a magical platform or secret formula. It wasn't engaging 15 mins before and after posting on social media. It was adding storytelling into my content.
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If you are a business owner looking to capture the attention of your audience. This one is for you!
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The 7 elements to a content strategy looks like this...
C
O
N
T
E
N
T
What is this? What does each letter stand for and how can you use this in your own marketing strategy for your business? Listen to THIS podcast and find out! Plus the great story of how it came together!
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Hands up if you have ever create a piece of content you didn't feel aligned to...
Don't worry, you aren't alone. But what is important is the lessons you learn. Don't love video? What can you do instead?
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You have been using AI in your content for a while now...
If you schedule content, use transcribers - all of that jazz.
You use AI!
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Attention podcasters (or those with a dream to podcast). It is time to talk strategy.
It is time to elevate the podcast and make it THRIVE! I have JUST the person to teach this. The amazing podcast agency owner and podcast strategist, Cass Ponton is here to give you the answers!
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Can we please switch the narrative?
It is definitely NEVER too late to start on ANYTHING. Of course, if we all started TikTok in 2019 we might be TikTok famous. But we also might NOT be too.
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You might have the BEST plan on what your social media will look like. What type of videos you will create to promote your business...
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"It is all about video". A statement you might have heard when learning about social media and content marketing. Yes, video is playing a huge role in the online space. This doesn't mean you have to be scared of it, go crazy with it, or even do it "like everyone else is".
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As an introvert (or someone easily drained by online content and social media), you might find yourself feeling exhausted from the hamster wheel of content creation. While you understand it is important for business, maybe it doesn't always feel worth it.
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"You need a content strategy". Okay, that is great. But what does that look like?
What do I need to do to get started? If you are procrastinating on a content strategy (or the improvement of what you currently do), copy my content strategy. This is the baseline framework we use for our own marketing and client marketing within the agency.
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Think about what MIGHT be stopping you converting your clients with online marketing... Do you have the plan? What you want to create?
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Have you started your 2023 content plan?
Don't be hard on yourself. Rome wasn't built in a day; these things take time, and in our eyes, love.
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