It is the final week of 2022 at Content Queen so we wanted to give a nice reflection from the year!
Now is a good time to look at what you loved, what you didn't love within the year (whether it is business, marketing or life).
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Are you looking to up your Instagram game in 2023? Want to start the year with a strategy that will help you create content that is engaging for your audience but also enjoyable for you to create?
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What will content marketing look like in 2023? There are always trends and strategies that work well in given years, that is what makes it fun. While not all will work for your business, let's go through some of the things we think will happen in 2023 in the content marketing world.
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We are heading into a new year, which can mean new goals, new projects, and a new way of marketing.
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While a strategy for social media and content marketing can be much of the same, there are elements that need to be considered when formulating a social media strategy.
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You might have heard "tell more stories in your content", which is great. A very good and useful tip. But HOW?
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You might have seen that Elton John is back. He has partnered up with amazing singers to bring his old songs back to life. Guess what? It is working for him.
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Guess what? Branding is more than just your logo and colours. HUH?! Yes, your brand is the foundation of your business and helps you to stand out above the rest. But it comes down to a lot more than the graphics you put on your social media page.
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Content marketing can be a challenging part of business. You might love it, or you might hate it. Regardless within the online space, we now can't get away without creating any type of content for our online business.
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The wonderful world of Facebook Ads. Some say scary and overwhelming, we say - we got you!
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We hear a lot and see a lot about marketing our business online.
There can be a lot of overwhelming, conflicting opinions, and often leaves business owners feeling stuck and unable to build on consistent marketing strategies.
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We all have a voice. We use it to speak all day. But are you using your voice online? Are you speaking up to share your opinions and thought leadership?
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The email subject line is your HOOK, your headline to encourage people to open the email and get the value. While some of us give SO much energy to our email newsletter, the subject line is actually the most important part!
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How can you build more trust online for your business? Well, let's think about it. Now more than ever before we are craving human connection. We associate human interaction with trust building.
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Did you know there is more to a content marketing strategy than just the ACTUAL strategy part? Believe it or not, there is a bit of pre and post-work that needs to be done to make up what the strategy is!
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When we think about Public Relations, we might often think of media, right? Getting in the paper, on TV, and the like! BUT PR is more than just media. It is about getting visibility for you and your business on various online (and offline) channels.
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Putting together a marketing strategy as a small business owner can feel overwhelming and a little confusing. You have marketing jargon coming out all over the place and a lot of it you don't need right now.
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Content isn't just about putting words together or a video and posting it online. It allows us to be seen. To be heard and to share our passions with the world.
It allows space for conversation. To build connection and community. When you create on a topic you love and are passionate about, so many opportunities can open up. That is what Julianna and I have in common. We create online and have built so many connections and communities from this space. We are here to share with you how we do this. How we never run out of ideas and how we juggle multiple channels.
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Do you ever get to 5pm each day and think "shit I need to post on social media".
As a business owner, you become all the things. Social media manager is one of them. Don't forget coming up with the idea, that can be tricky too! But don't worry, I have been there. That is why I created my 4 pillars of content marketing. To help you know what to create! Once the ideas flow, you schedule the content and you will NEVER have to stress about 5pm each day!
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You know what they say...
We all have a book in us! We all have knowledge to share and a story to tell. Within your business, there is MANY concepts you teach. Why not think about how they can be turned into a book? Just like a blog, podcast or video series, a book is a way to connect with your audience in more "long-form" ways.
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