Putting together a marketing strategy as a small business owner can feel overwhelming and a little confusing. You have marketing jargon coming out all over the place and a lot of it you don't need right now.
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Content isn't just about putting words together or a video and posting it online. It allows us to be seen. To be heard and to share our passions with the world.
It allows space for conversation. To build connection and community. When you create on a topic you love and are passionate about, so many opportunities can open up. That is what Julianna and I have in common. We create online and have built so many connections and communities from this space. We are here to share with you how we do this. How we never run out of ideas and how we juggle multiple channels.
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Do you ever get to 5pm each day and think "shit I need to post on social media".
As a business owner, you become all the things. Social media manager is one of them. Don't forget coming up with the idea, that can be tricky too! But don't worry, I have been there. That is why I created my 4 pillars of content marketing. To help you know what to create! Once the ideas flow, you schedule the content and you will NEVER have to stress about 5pm each day!
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You know what they say...
We all have a book in us! We all have knowledge to share and a story to tell. Within your business, there is MANY concepts you teach. Why not think about how they can be turned into a book? Just like a blog, podcast or video series, a book is a way to connect with your audience in more "long-form" ways.
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You started your business to serve a purpose. To help people. Now you find yourself scrolling Instagram Reels and TikTok looking for content ideas! Guess what? You are a content creator now. But don't worry!
We are here to help you. To show you how to create content for your business! With ease. With confidence! So you can embrace your inner content creator and create MAGIC for your business (and your ideal audience).
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You only have to scroll Instagram to find 1000 pieces of advice on content marketing.
A lot of it can be misleading and confusing. Maybe even overwhelming!
We are here to tell you, it is a long game. There is no quick fixes or hacks to get you overnight success. But content marketing is important. It is how you are seen and how you build trust and connection with your audience!
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Business owners turned content creators... it can be tricky. We look at what others are doing. We try to create ideas on social media, in our blogs, and on our podcasts that are unique but not too foreign. We don't have to complicate things, right?
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