140: The 3 things you should have in your marketing strategy

Putting together a marketing strategy as a small business owner can feel overwhelming and a little confusing. You have marketing jargon coming out all over the place and a lot of it you don't need right now.

Content, Podcast, content ideasMariah MacInnesAugust 30, 2022content marketing strategy, marketing strategy, business strategyComment

139: How a content channel can create connection and community | Julianna Coughlin

Content isn't just about putting words together or a video and posting it online. It allows us to be seen. To be heard and to share our passions with the world.

It allows space for conversation. To build connection and community. When you create on a topic you love and are passionate about, so many opportunities can open up. That is what Julianna and I have in common. We create online and have built so many connections and communities from this space. We are here to share with you how we do this. How we never run out of ideas and how we juggle multiple channels.

Content, Podcast, content ideasMariah MacInnesAugust 23, 2022content channel, create connection, content ideasComment

138: How do I know what to post on social media

Do you ever get to 5pm each day and think "shit I need to post on social media".

As a business owner, you become all the things. Social media manager is one of them. Don't forget coming up with the idea, that can be tricky too! But don't worry, I have been there. That is why I created my 4 pillars of content marketing. To help you know what to create! Once the ideas flow, you schedule the content and you will NEVER have to stress about 5pm each day!