How to get your content strategy on point!
The holy grail of content marketing - the CONTENT STRATEGY! At Content Queen, we love to start all things content strategy! So here is how to get your content strategy on point!
Let’s make it simple because we know it can be daunting.
The steps to create a content strategy
Step 1: PLAN THE TIME!! Very important, so block out an hour to get this started! That can be the hardest part, finding an hour!
Step 2: Start with the WHAT, what are your goals with your content? Use the SMART method to start writing these. To help with this, think about what your goals will be around the four pillars “inform, educate, engage and fun”. Your goals should align with your business goals and your offers for the year.
Step 3: Where is your audience and what is their buying process! These are some of the things you would have established in your marketing strategy. Your content strategy and marketing strategy will go hand in hand. But what you want to identify is where they show up online (socials, if they like a blog) and go to those platforms to produce and share!
Step 4: From your goals, you will be able to look at the different platforms you can show up on. Of course, if you already have platforms, audit them. See where your audience is showing up!
Step 5: Once you know the platforms you need to show up on, ask your audience what their biggest problem is when it comes to your niche. Start a poll on the forums and get an understanding around the problems they are facing or do some market research. Then put together some educational content online to become a subject matter expert. Read more about it here.
Step 6: Batch your content! Once you have your goals, start brainstorming your content and when you will show up. You want to have a timeline of content so it all talks to each other, rather than in all sorts of order! You can align your content with this free template! You also want your content to match the offers/products/services you have coming out for the particular month (this will be your call to action at the end).
Once you have your content set out, you want to batch create it! Designate your time to create podcasts, blogs and social posts, so it is all scheduled and ready to go for a month at a time (if you wish)! You will feel in control once you harness this method!
More about Content Strategy
Some of the things you may want to consider with your content strategy are themes each month where your content all work together (so it is all random). These themes will ALSO link to the offers you have coming out in that month (layout your offers first for the year and plan the content around it - so EASY and simple!).
Use our strategy template to keep on top of your content posting, or any other planner! You can also use scheduling apps, but we can discuss this at a later date!
Just get your content goals and plans down on paper, have it organised and you have structure and purpose around your content, which ultimately will save you time once you start batching.
All you need to do is make a start! Like right now!!! But if you need any help with starting your content strategy and getting content out there, let’s have a chat! Otherwise, we have loads of content strategy resources you can find here!
