Posts in Content Strategy
Your guide to more trustworthy content: User-Generated Content (UGC)
Your guide to more trustworthy content: User-Generated Content (UGC)

We have been told consistently, create trustworthy content. Be trust, add value. What does this mean? It means User-generated content (UGC). This has become a cornerstone of modern marketing, enabling brands to engage their audience, foster community, and establish authenticity. 

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Marketing Strategy, Content StrategyMariah MacInnesuser generated content, marketing, small business marketing, content creation Comment
How to Take Your Management Strategy to the Next Level
How to Take Your Management Strategy to the Next Level

You probably already know the basics of good business management, but what are the tricks of the trade to make your company really shine? With all the competition these days and the rapid changes in industries, it’s important that you know not only how to launch and manage a business, but how to make it stand out from the crowd. Here are some of the ways successful startup entrepreneurs keep their companies on track for long-term success.

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Content Marketing, Content StrategyJulie Morrismarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, storytelling, tiktok, content amplification, dry industry, content creator Comment
How to create content in a dry industry
How to create content in a dry industry

Do you work in a "dry industry"? And no I don't mean literally dry...

This week on the podcast we have the beautiful Eliana (@buffaloambitionco) in, to talk about how to find content and marketing inspiration for those working in a "dry industry". Content creation in ANY industry, especially if you are your own brand, is super important - it represents your reputation, your work ethic, personality, and of course your life so you have to show it off in the best way!

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Content Marketing, Content StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, storytelling, tiktok, content amplification, dry industry, content creator Comment
Forming your 2021 content marketing goals and strategy
Forming your 2021 content marketing goals and strategy

The goals, the plans, and the strategy for 2021 are in full force, right? If you don’t have it all worked out right now - I am here to tell you, it is okay.

Forming goals and strategies in your business is all a working progress and not something you have to have all worked out for January 1.

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Content Marketing, Content StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, selling content, personal branding, podcast, content marketing strategies, social media content, podcasting, blogging, social media marketing, branding identity Comment
Forming your content strategy for 2021
Forming your content strategy for 2021

What does your content strategy look like for 2021? Look, it is okay if you don’t have anything right now. But, what it is about is, getting the thought into your head so you can start to think about what 2021 looks like and how you will create content for your audience and your business.

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Content StrategyMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, engagement, selling content, personal branding, podcast, content marketing strategies, social media content Comment