Have you ever stumbled upon a compelling online recommendation and clicked that link, discovering exciting products or services? That’s the power of affiliate marketing – a lucrative avenue where you can earn commissions by promoting others’ offerings. But what if you lack the high budget often associated with online marketing success? No need to worry! This guide will help you achieve affiliate dreams on a limited budget.
Read MoreYou know that content is essential for digital marketing. But what sort of content? Content for whom? And how do you write thought-provoking content? Don’t worry; we’ll address all these questions in this article. We’ll begin by discussing the power of content in digital marketing, and then we’ll move on to the content landscape. Then, we’ll focus on strategic foundations for your content, techniques for compelling storytelling, optimising your content for visibility, and measuring success effectively. Without further ado, let’s begin!
Read MoreWhen we think about Public Relations, we might often think of media, right?
We think about being featured in the paper, on TV and the like!
BUT PR is more than just media! It is about getting visibility for you and your business on various online (and offline) channels.
Read MoreWe have been told consistently, create trustworthy content. Be trust, add value. What does this mean? It means User-generated content (UGC). This has become a cornerstone of modern marketing, enabling brands to engage their audience, foster community, and establish authenticity.
Read MoreThe best marketing strategy won’t work without the right mindset and taking action.
Do you find yourself sitting at your computer struggling to write a social media post?
Maybe you put off starting that blog or podcast because it seems "too hard".
You might be procrastinating something that will MOVE THE NEEDLE in your business. So we are here to help! This week we are exploring the mindset and procrastination around marketing and creating content in our business.
Read MoreIs it time for you to expand past your target audience and reach a wider number of people?
Content amplification is exactly what it sounds like, amplifying the signal of your content to push past your regular target audience and it is most often used when you need to promote your own content that YOU have created.
Read MoreDid you know that artificial intelligence (AI) is changing the game for content creation? With fancy technology like machine learning and natural language processing, AI can generate written content that's almost as good as what a human could do.
Read MoreGuess what? There's only 1 month left until 2023! Can you believe it? With the new year rolling around, that can mean some awesome opportunities like new goals, projects, and a new way of marketing!
Read MoreThe wonderful world of Facebook Ads. Some say scary and overwhelming, we say - we got you!
Any paid advertising doesn't have to be as terrifying as you think for your small business.
Read MoreDid you know there is more to a content marketing strategy than the ACTUAL strategy part?
Believe it or not, there is a bit of pre and post-work that needs to be done to make up what the strategy is!
Read MorePutting together a marketing strategy as a small business owner can feel overwhelming and a little confusing.
You have marketing jargon coming out all over the place and a lot of it you don't need right now. Who wouldn’t be confused and overwhelmed?
Read MoreThe short answer, write a book!
Yes, I know this sounds like an extreme statement, but it’s true! Anyone can write a book and there are so many benefits to it.
We all have a book in us!
Read MoreDo you have evergreen channels you want to scale? Podcast, blog, video content or even a lead magnet? Pinterest isn't just a social media platform it is a platform here to help you reach more people.
Pinterest allows you to build on your marketing strategy, repurpose and hit a colder audience. So, is Pinterest right for your business?
We want to explore Pinterest 101 with you so you can see if Pinterest for your business is the right move!
Read MoreAre you ready to step into the CEO position of your business?
It comes down to this - knowing your marketing numbers. Looking at the data and understanding what it is telling you! I know that can feel daunting and messy.
Read MoreHave you ever felt like you are creating content on a channel that doesn't light you up?
You spend hours doing ALL the things you have been told to do but you don't get results?
Maybe that channel just doesn't give you energy. Maybe it isn't the right channel for you.
Read MoreThe world of influencer marketing can feel daunting and unsure territory. Paying someone to promote your business? What does that even look like?
How much do you pay someone? How do you even find influencers? How can they help your business? I am sure you have a heap of questions running through your mind!
Read MoreYou are probably aware that in today's digital landscape, adapting to the latest marketing strategies is important. With most businesses shifting from in-person events to those that happen online, how can you make your event stand out?
Your social media channels are the best way to promote, build excitement and gain participants for your next virtual event. This allows you to reach a wide range of people and advertise your business on the go. Here are some of the ways you can promote your virtual events on social media.
Read MoreFacebook alone is one of the best ways to connect to a wider target audience than you could on any other platform. Now I’m not saying to drop everything you're doing and focus solely on Facebook, but, as one of your core platforms, it could work really well for your business growth and brand awareness!
Read MoreThe financial side of the business, although sometimes a not-so-talked-about topic, is one of the most essential aspects of starting and maintaining a brand. This week on the Content Queen podcast I was able to talk to the amazing Sukhy (@your_soul_biz) all about marketing budget and vision.
Read MoreYou shouldn’t rule out Google Ads as a form of marketing!
Whether it works for your business now or not, you can never completely predict where you will be in 6 months, a year or even 5 years, so I think it's very important to never limit yourself with firm beliefs on the marketing you want to stick to. Even paid marketing!
This week, we’re diving into the world of paid ads and how they can be a great step forward for your business, as well as outsourcing, Google Ads and fitting all of these things into your content strategy!
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