Posts in Small Business Marketing
Affiliate marketing on a budget: cost-effective strategies for beginners

Have you ever stumbled upon a compelling online recommendation and clicked that link, discovering exciting products or services? That’s the power of affiliate marketing – a lucrative avenue where you can earn commissions by promoting others’ offerings. But what if you lack the high budget often associated with online marketing success? No need to worry! This guide will help you achieve affiliate dreams on a limited budget.

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How to build the content creation habit as a small business owner

Ever find yourself with a weeks, two weeks or months worth of content ready to go, but you never actually hit publish? 

You’re not alone. 

Maybe you are in the day to day posting schedule that you want to get out for? 

Many small business owners and entrepreneurs struggle with consistency when creating and sharing their content. 

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Top 5 tips to level up your content strategy: industry trends

Business owners right now feel like full-time content creators. We are in a space where content really is queeeen and we are inundated with content daily. While we want to be mindful of how much content takes over our business development and growth (plus our time), there are a few things we are seeing content creation space.

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Content is Queen: Crafting Compelling Digital Marketing Campaigns

You know that content is essential for digital marketing. But what sort of content? Content for whom? And how do you write thought-provoking content? Don’t worry; we’ll address all these questions in this article. We’ll begin by discussing the power of content in digital marketing, and then we’ll move on to the content landscape. Then, we’ll focus on strategic foundations for your content, techniques for compelling storytelling, optimising your content for visibility, and measuring success effectively. Without further ado, let’s begin!

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AI and Content Creation: how they work together for business owners

Did you know that artificial intelligence (AI) is changing the game for content creation? With fancy technology like machine learning and natural language processing, AI can generate written content that's almost as good as what a human could do. 

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How to navigate being a business owner turned content creator

You started your business to serve a purpose. To help people. Now you find yourself scrolling Instagram Reels and TikTok looking for content ideas!

Guess what? You are a content creator now. But don't worry!

We are here to help you. To show you how to create content for your business! With ease. With confidence! So you can embrace your inner content creator and create MAGIC for your business (and your ideal audience).

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What you need to know about the marketing budget for small business

The financial side of the business, although sometimes a not-so-talked-about topic, is one of the most essential aspects of starting and maintaining a brand. This week on the Content Queen podcast I was able to talk to the amazing Sukhy (@your_soul_biz) all about marketing budget and vision.

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The Guide to paid advertising: Google Ads

You shouldn’t rule out Google Ads as a form of marketing!

Whether it works for your business now or not, you can never completely predict where you will be in 6 months, a year or even 5 years, so I think it's very important to never limit yourself with firm beliefs on the marketing you want to stick to. Even paid marketing!

This week, we’re diving into the world of paid ads and how they can be a great step forward for your business, as well as outsourcing, Google Ads and fitting all of these things into your content strategy!

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5 Big Mistakes to Avoid In Marketing

A well-prepared marketing strategy is crucial for the growth of any company. For small business owners, it's even more imperative to tailor their advertisement campaigns to what fits their brand and what will meet their goals.

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Creating connection as a marketing strategy

As business owners and entrepreneurs, we are very familiar with the terms networking and connection making. I know it can seem a little dry and overused but I want you to change the way you look at it as a whole because networking can actually do so much more for your brand than what you may already know.

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The guide on personal branding and conscious selling

Selling and personal branding - it is all a part of business, the online world and entrepreneurship. Whether you like it or not, you must sell in order to generate income AND whether you think you have one or not, your personal brand is made up of your actions and how you present yourself to an audience.

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