The 3 C's to Content Marketing: How to create content for results
Have you ever felt like content creation for your business is like being lost in a city without a map? You're putting in the work - creating, posting, showing up - but somehow it feels like you're just going around in circles with no real direction.
I've been there. When I first started Content Queen, I was rushing to my laptop at 5pm every day to quickly put together social media posts because I thought if I just posted every day, things would eventually click. Spoiler alert: they didn't. And posting every day is not a strategy.
What is Content Marketing and why do you need it?
Content Marketing is the use of content to help you market your business. It's how you attract your aligned audience and then convert them into customers so you can create the impact you want. But it's more than just posting on social media - it's about creating a strategy that works across all your channels to build trust, engagement, and ultimately, sales.
Let me break down my proven framework - the 3 C's to content marketing:
Connect:
The first stage is all about building strong foundations:
Understanding your audience: Beyond basic demographics, really knowing who you're talking to and what they need
Clarifying your vision: What you want to achieve and how content supports those goals
Choosing your channels: Finding the platforms where your audience actually spends time (hint: you don't need to be everywhere!)
A client (who did Bootcamp last year) discovered exactly who she wanted to serve. After implementing just this first stage of connecting with her audience and vision, she landed her first retainer client in her new niche.
Create:
This is where we build your content strategy through:
Content buckets: Defining what you want to be known for and creating content themes that resonate
Marketing funnels: Understanding how to guide your audience from awareness to action (I call this “content funnels” and once you get it, you get it)
Themes and campaigns: Creating cohesive content that builds momentum
Storytelling: Using your unique experiences to connect and convert
Like one of my clients in the wealth protection space - we created content about their services, shared their expertise, and included adjacent content about tax tips and ATO updates. When one post went viral, people explored their profile and discovered their core services through the strategic funnel we'd built.
Cultivate:
This is where many business owners stop, but it's actually where the magic happens:
Content repurposing: Making your content work harder (not creating more)
Systems and processes: Building workflows that make content creation easier
Testing and measuring: Understanding what works and adjusting accordingly
Final thoughts
Content marketing isn't about posting every day or being everywhere at once. It's about having a clear strategy that connects with your audience, creates valuable content, and cultivates lasting results.
Want to learn exactly how to implement these 3 C's in your business? I've created a 10-episode Audio Guide that walks you through each step. Listen while you work, walk, or travel - because a good content strategy should give you freedom, not constraints.