239: How to create a signature framework that helps you market your business | Amanda Walker

HERE is a great content idea… 

Create a framework that connects to what you teach, what you sell! 

Frameworks give you endless content ideas (and also boost the trust factor in your business).

We are joined by the framework ninja, Amanda Walker who helps many businesses around the world create signature frameworks that help you build your own framework that helps you attract clients. 

If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @awalkmyway.  ⁠⁠⁠

✨⁠⁠⁠Want to learn how signature framework to help with content strategy? Take our FREE workshop⁠⁠⁠✨⁠ ⁠

KEY EPISODE TAKEAWAYS 👇

  • What is a framework? 

  • How to create a framework that helps you market and sell in your business 

  • How to create endless content ideas with your framework 

  • How to get started with building your own framework 

SHOW RESOURCES 👇

If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Other than that, enjoy - chat next week 💕

ABOUT THE GUESTS

Amanda is a Master Certified Performance Coach, Speaker, and Framework Building Ninja. She is the creator of the Best Damn Coach Program & Framework Builder Lab, and

host of the Best Damn Coach podcast.

Amanda Walker is a former high school teacher turned Certified Master Coach who is OBSESSED with coaching. Amanda is on a mission to help one million coaches transform the lives of one thousands clients through her podcast, content and programs

that support the coaching industry.

Coaching changed Amanda’s life.

She became a coach at age 15 and realized her purpose was to help others reach their full potential. She became a high school teacher, teacher trainer, head basketball and track coach, and Crossfit Coach before starting her business in 2018.

Amanda is a certified Master Life & Performance Coach, certified NLP and hypnotherapy practitioner, Level 1 Crossfit Coach, and Precision Nutrition Coach. She has a combined 25 years of diverse and immersive coaching experience that she has integrated to help make coaches better and grow their coaching businesses by focusing on client results and creating billboard testimonials.

She is an Arizona native, wife to a fellow entrepreneur, and mama to 2 passionate kiddos.

PODCAST TRANSCRIPTION

This is episode  239, and we're talking all about signature frameworks, how they can help you with endless content ideas and really strengthen your marketing with Framework Ninja, Amanda Walker. Welcome to the content queen podcast. I'm your host, Mariah entrepreneur, storyteller, digital nomad, creative content bootcamp and founder of content queen.

I'm here to teach you how to share your unique story and market your business with strategy through the channels that work for you. Each week I'll deliver a story to help you connect to a powerful strategy around marketing, business, and content creation. I'll also be joined by amazing souls and entrepreneurs who are here to share their own journey.

Along with actual steps to help you take your business to a whole new level through amazing storytelling, powerful aligned marketing and content strategy. Let's do it. Hello gang.  Hope you've had a great week so far.  Happy Tuesday. If you're listening to this live, if not, wherever you are, whatever you're doing, hope it's great.

Hope you're ready to learn a little bit more about signature frameworks and how they can really support you in your business and your marketing. And of course I have an amazing guest to help support this. and really share more about this. So  basically I created my own framework. I'm going to share this story in the next podcast, but that helped me a lot teach what is content bootcamp, our signature program.

And I think it makes it really digestible for people. It's easier to remember. And also it allows me to then use those different types of the framework to create content around, which I will talk about next week. So make sure you listen. But if you want to go through my own framework with content bootcamp, the link is in the show notes, or you can check out our workshop, which sort of goes through it and explains it a little bit in detail for you.

So you can start to understand how content strategy can be implemented through my content framework. But let's hear from Amanda and talk all things frameworks, because you got to love it. You're going to have one in your head and you're going to implement one, and it's going to be amazing. So Amanda is a master certified performance coach speaker and framework building Ninja.

She's the creator of the best Dan coach program and framework, build a lab, and is the host of the best Dan coach podcast. Amanda is a former high school teacher turned certified master coach who was obsessed with coaching. She has a mission to help 1 million coaches transform their lives. of 1000 clients through her podcast content and programs that support the coaching industry.

And coaching has really changed Amanda's life. She became a coach at 15 and realized her purpose was to help others reach her potential. So she became a high school teacher, teacher trainer, head basketball and track coach and CrossFit coach before starting her business in 2018.  So she's also certified in NLP and hypnotherapy,  level one CrossFit coaching and is a nutrition coach.

So she is. The coach of all coaches. She has combined 20 years of diverse and immersed coaching experience that she has integrated to make coaches better and grow their coaching business by focusing on client results and creating billboard testimonials. She's also a Arizona native, a wife to a fellow entrepreneur and a mama of two kids.

So you're going to love this. You're going to be really excited to hear and  Be super aligned with what Amanda has to say about coaching, but if you're not a coach, this is going to be perfect for you because I'm a service based provider and this helped me so much. So. Make sure you keep listening and get all the amazing goodness from Amanda.

Welcome, Amanda, to the podcast. I'm so excited to have you on and chat.  First, before we get stuck into all the value you have, can you please tell everyone a little bit more about who you are and what you do? Yeah, well, most of my colleagues and clients would call me the framework building lady. And, um, well, at first I was like, lady, uh, now I've coined it ninja.

Um, but truthfully, um,  My kind of ability to build framework, I didn't really realize was a zone of genius. I've been doing it since I was 15. So I took my first coaching job when I was 15, I was coaching five and six year old basketball. And, um, I immediately recognized that when you build frameworks to teach people things, it sticks.

And so the first framework I ever built was, was the cookie jar dipping method to teach them proper shooting technique. And so it's been kind of a catalyst for the rest of my life. I ended up going to school in grad school to become a teacher. Taught high school. Um, I think you call it high school, uh, across like secondary school.

Um, and that was amazing. Um, until I had kids and then realized quickly that wasn't really the quality of life that I wanted after all. And so I abandoned that, um, decided to stay home with the kids and quickly fell into entrepreneurship. And I've used framework building to create really a constant client results generating machine, which is really my primary goal.

Passion is results driven coaching. And I think we need it more than ever in the coaching industry right now. And so, um, fast forward to today, that's what I do. I work in our community called the framework builder lab, helping coaches, experts, thought leaders build out frameworks so they too can stand out and drive results.

And then I love working with private clients too, at a high level corporate clients to help them. Create structure and frameworks as well. And so, um, now I get to, you know, do what I love and teach in my communities all the time and do it totally, you know, on time freedom. Um, and so I'm so grateful.  That is so cool.

Yeah. So I love a framework as well, and I feel like it. One thing you just mentioned was, you know, to be seen as experts, thought leaders. And, you know, we're in this content world, um, where we want to stand out and be seen for our work. And it can be challenging when you've got lots of people dancing on Tik TOK and social media, or  very personal, intimate things.

Maybe we're not. Why wanting to do, and we want to share our expertise. And I think a framework is really powerful. I really, I love this because as I mentioned just before we started the episode that, um, it does make my life a lot easier when clients have that sort of thing, because it does allow us to market that, be known for that, be that thought leader in that space.

So I love this. So just quickly, How would you define a framework? I want to know sort of, yeah, how you teach what a framework is and why, you know, you mentioned about being seen, but why would we consider getting one from, you know, depending where we're at in our business, whether a service, um, whether we want to be a thought leader or a personal brand.

Yeah. I'd love to know how you teach frameworks. Yeah. So we really look at frameworks as macro frameworks and micro frameworks, or we call them acute frameworks as well. Um, but macro frameworks would be something like a signature coaching framework, which would be your proprietary step by step process that you walk your clients through to create guaranteed results.

And oftentimes, as we're building that kind of larger framework, what falls out of it would be micro frameworks. Frameworks or acute frameworks, they're smaller things that we might have our clients do on a daily basis or moment basis that help them create a more short term result as well. And so all of these things contribute, because as we were talking before we hit record, is that when we have a framework, it.

It 100 percent increases retention and ability to follow a process without having to go like, what, what did they just teach me? And so that's the power of a framework is it sticks, it's sticky and that's what we really want for our clients. And it's great for branding and content creation because we really, what I always teach is when you have a framework and a business built around a framework, it becomes the backbone of your business.

It's your content strategy. It's your branding strategy. It's what you pitched a podcast. It's it. And what.  does is creates brand concruency. So you become like, I am like the framework girl. Um, and that's like the greatest compliment somebody could give me because I'm modeling exactly, you know, what I'm teaching as well.

And so really frameworks create stickiness so that a process can be remembered and easily repeated.  And it's so true what you say about the framework, because I have my content acronym framework, which is how I teach people content strategy. And I take them through content, C O N T E N T. And that helps with podcasting  with what, you know, because I think as a host,  When I'm asking questions, when someone has some kind of framework, it is very like, Ooh, what is this framework?

I want to know this. And I, and it's a lot easier because as the person teaching it, you can also remember, even though you've got all this information in your head, I think it makes it a lot more concise to deliver as well as the person that has that framework. Yeah, I totally agree. And then the icing on the cake is when you have a visual that really highlights the framework and that can increase sales.

That increases basically, you know, your client's ability to trust you because I think something that is undervalued or people miss with the framework is, um, you know, if you show up at the gym and hire a trainer and they're just randomly walking you around the gym and there's no system to it, you kind of are like, Do these people, does this person really know like what they're talking about?

Whereas when you work with that trainer and they are like, we're going to do a warmup, we're going to first hit legs. We're going to, you know, there is like, Oh, they've done this before. They clearly have a proven methodology and a proven process. And that's what we want our clients or our buyers, whatever they are for you to go, Oh yeah, they, she has this process.

She's clearly has done this before. And it. Automatically is a fast track to trust and report.  Yeah. A hundred percent. And as you said, in the coaching space, especially because a lot of the times now we're hiring coaches and, and there might not be some kind of process of how the coaching goes and we jump on a call and they're like.

So just tell me what's happening. And then there's not really that sort of structure, um, which I think is very valuable as well. So I'd love to know some examples of, you know, obviously coaching is one of the industries that you work in, but what are some other industries that have, you know, cause for example, as a service base, I might be like, Oh, do I?

Like, would a framework help me or, um, a thought leader, um, an advocate, anyone in that space? I would love to know some of the different types of people you've worked with that have had frameworks just to kind of give clarity to people going like, Oh, that applies to me as well. Yeah. I mean, so many examples, a couple that come to mind, um, I've worked with corporate clients in the real estate space and we've created frameworks to help their agents sell homes, right.

Or to get, you know, warm client leads. And so they need to process. To, to follow and there's a framework that falls out of it. Um, if you think about business in general, when you hire employees, a great onboarding structure would be to have a framework that you follow in order to guarantee repeatable processes within a business.

So anytime systems exist, there's ways to build frameworks, um, around that. Um, Anybody who speaks on a stage, 100 percent you should have a framework to build the content that you deliver, because I don't know, I've, I've been in places where I'm in conferences and I hear somebody speak and it was all over the place.

And my, my framework heart is dying inside and I'd be like, I just want to help them because they're missing, you know, the structure necessary that would have helped us totally go. And like, oh yeah, I remember when they said this thing and, um, I've worked with. Um, a pastor who brought me on to, um, to help her build a framework to help female leaders inside, um, of the church.

So, I mean, I've worked with such a diversity of clients because everyone has an opportunity to bring in frameworks and sometimes those aren't ever client facing. Those could be just frameworks that you follow too. Um, like for an example, a framework that I give to my coaches now was the framework I created.

We call it the coaching session blueprint, but the blueprint for how I move through all of my coaching sessions, because I'd learned from all of these people, but I felt like there was either too much rigidity or too much flow. And so I developed my own, my clients don't necessarily see the framework, but I go through the framework every single time, and now my coaches get to utilize it too.

Yeah, it's, it's, it's interesting what you say, because of course there's ones that we market to the world to sell our products and services and go through them with the clients, like my content one, but then there's backend, um, frameworks. Now, one thing I want to run by you because, um, on social media, there's a lot of like my formula to this and my formula to that.

And I always thought like, formula and framework messaging was quite interesting. And I try not to use formula because in fact, like if someone plugs in, like, you know, use this exact formula to go viral on Instagram and they use it and it doesn't work. But I think a framework is, is more of that structure to help them follow something to get their own outcome.

So I would like to know your take on these like formulas versus framework, because I always find like when someone says formula, I'm always like, Oh, It just, they don't like a framework gives you a bit more space and freedom to kind of like, you know, use that process, but do it in your own way. And that's, I find in marketing when people say, Oh, formula, people get really misled.

Cause I feel like if I plug that in exactly, I'm going to have the same result. Yeah, I mean, it's an interesting conversation because I think I, I feel very aligned to what you're saying. I think there's also this element of marketing integrity that exists around it. Like what's the intention behind it, which you and I will never really be able to know, right.

And what's externally marketed. Could be some of those fancy words, but we don't really know what's on the inside until we purchase the service or product, which is the problem actually, you know, for me, one of the core problems in the coaching industry is I teach a framework around visibility and, um, Authentic content and often great marketers are poor in deliverability.

So in other words, they're great at getting us to buy the product. But once we get on the inside, we're like, wah, wah, like this is totally under delivered. I've been a victim of that. Clearly, maybe you have to, I don't know, or you see it. Um, I don't want any of my students to be that kind of practitioner coach thought leader.

And so I think that  what I would say though, is that the name of the framework is actually important. And here's why is the framework itself often our clients aren't really ever going to know the steps. Like it's our process that we're utilizing it, that we're utilizing to guide them. But names are important.

And in our framework builder lab, we teach a headline and a byline and a headline should be clear and apparent to be a really marketable framework. Like yours is already great. I will, I would love to speak to acronyms cause I do have strong opinions around acronyms. Um, but, um, Like we want the headline of the framework to be clear so that if it is standalone, we already have some sort of semblance of like, Oh, it's about content creation, right?

Um, Oh, it's about framework building. Oh, it's about weight loss. Um, and then, um, Often though, there is power and putting some sort of, um, word at the end, which could be method, um, could be formula, could be methodology, could be blueprint, could be academy, you know, like whatever those words are, there is power in putting that on there because it, it, it presupposes there's a system in place.

Then the byline is going to be like the step by step process or, you know, something that describes in more detail what that framework is about. And so, I think the general person doesn't have as deep of an understanding of that word framework like you and I. And so those other words are a great surface way to presuppose or imply that it's a simple step by step process.

Yeah, that's, that's very useful to know because I guess like, we always need to make sure when we're marketing it, people know exactly what they're going to get when they buy it. And I imagine over the time you've seen, yeah, people are, they're not, you know, no one is interested in this or no one sees this because of the language that we use behind it to share it with people.

Yeah, for sure. For sure.  Okay. So what, what are your thoughts around acronyms? I knew I was going to get you with that one.  So often what I am like, beware of what we call fluffy frameworks and fluffy frameworks tend to be frameworks that don't deliver tangible results. And oftentimes they are acronym based.

It does not sound like yours is acronym based. It is an acronym based, but it's not fluffy. I can already tell that about you, but this would be something like the, the rise method. And when we look at rise, it's like,  I don't know, um, something like, um, R could be, I don't know why I just came up with this one, but rise could be something like, um,  Give me an R word, a verb for R.

Reflect. Reflect. Um, that might be a good one. It could be ignite, shine, and energize. Yeah. Okay. Those are fine things, but they don't imply any tangible action. And so really what we're looking at as pillars, I want to know, okay, what is reflect? What do I need to do? What is the tangible outcome that my client is going to get when I hear content?

So you might have like the, Content mapping strategy or something like I'm just making that up. Right. But when I get to see, you know, the C could, would be amazing if it's, it gave me a specific outcome that needs to happen from the C, right. And so that's where I say acronyms. I see a lot of coaches try to force acronyms because it's, it appears to be brand synergistic.

Um, but really oftentimes, like I just had a student come in and she tried to pair. You know, pair her acronym or her framework with the entire word overwhelm. So here she is trying to stuff things into the word overwhelm because she wants to have the overwhelm method. I'm like, you don't have to do that.

You can call it the, you know, the over stop overwhelm method. Um, and then let's, let's shorten it up. And so that's my concern is that  an acronym is not always a framework, but a framework could be an acronym. Yeah, that's so true. And that's very interesting because when you said rise and it's like, you know, all these fluffy words, you're actually adding like more fluff to the fluff word.

Yeah, it's fluffy fluffiness that is unnecessary. And then yes, as you say, we really want to make it work. So we add things in that are not necessarily, um, you know, and to give context with content, I actually had the steps. And then the words fit the actual content analogy. So it wasn't, Oh, I want to use content.

It was, here's my step process. And then what words could we use to make it fit? And, um, yes, it is very action based, um, C is connect with your audience and your vision slash goals. So it's all very how I would map out a strategy, but. It's so true. It happens. Cause we just want to take it. We just want to make it work.

Cause how cool would it be if we have this? Um, so that is very interesting. So, okay. We're like, all right, I've got a lot of things that I teach in my business that I think really, um, you know, showcase what I do, even for me, I'm a, I'm a marketer, but I have all these things that I teach and, you know, having some kind of framework just.

Allows me to deliver it in a really engaging way. How do we begin putting together some type of framework with all the things that we have in our heads? Yeah,  for me, step one, and this might be counterintuitive, but it's actually reverse design, which is what I, what I teach my students. Like basically the entire process that I teach inside the framework builder lab.

And once my students come through this and build their first framework, they literally, this is the only way they start to thinking is designing with the end in mind. And I pull this from my teaching career. My second year as a teacher, um, my students kind of blew like the end of semester exams out the water.

And I had a fellow teacher say like, Hey, did you give the stuff? Test as like a study guide. Like, did you give a cheat sheet? And I was at first offended, and then I was kind of patting myself on the back. But what I noticed and what I see a lot with coaches is they're what I would call winging it coaches, just like my fellow teachers.

They would show up every day and be like, Oh, what should I teach today? And it would be piecemeal together and kind of Frankenstein together. And what they never really did was take the time to ask themselves, where do I want my students to be at the end of the semester? And then what are the miles?

Stones that they need to meet each quarter, each month, each week, however they want to, you know, um, chunk it down. And I believe that this is the work that we should be doing as coaches working with clients is we want to know, you know, the question, the question should never be.  It's my client getting results or the statement.

I'm not sure if they're getting results. The reality should be that we've taken the time to know exactly where we want them to be at the end of a 12 week coaching container or six month coaching container. And then we give them the step by step processes to go out and do that thing. And obviously their results are going to be driven by their own energy and effort.

Like we can't be solely responsible on our own, but what we can be in control of are the steps and the process that we give and our ability to create milestones and measurements in order or in order to assure their success. And I guarantee when you take the time to do this, what it does is open up a lot of gaps and it highlights opportunities that you really have to.

Be a more masterful coach or thought leader or whatever the thing is, service provider, whatever it is. Um, you're not exempt from that. Even if you're somebody who's running a business, just  honestly building somebody else's content, you're a VA social media manager. There are opportunities here to just strengthen the work you do with your clients.

Yeah, exactly. And an example of this that I have as a service base is actually how I align the activities based off the day and the energy that I know I have on that day. So I will never, well, try my best to write on a Monday because I'm not creatively aligned to Mondays. I think a lot of people like slow Mondays.

So I've actually built a process. And I guess I could definitely put it into some sort of framework. And I've taught this to my mentor clients that are like, Oh, like I just really struggle. And then I have to do everything on one day, caption, you know, video, scheduling, editing. And I'm like, that's where you've gone wrong because obviously you're burnt out because you're trying to do one post.

So. You know, even as a service base, I can definitely get value from having my own processes behind the scenes, which are built out into frameworks. And then it's very easy to teach my team to do the same or to teach my mentoring clients in the future, how to actually, you know, create content without having to do it all on your own.

At last minute on one day, which tends to happen.  And what I love that you said about that, this would fall kind of under the micro framework or the acute framework section is this is also, these also can transform into scalable micro offers in your business, right? Um, if we talk about. SLO self liquidating offers or micro offers that you can sell at a lower price point to warm up ideal clients and qualify a warm clients.

They're very valuable. So our, really my business, we, we have three offers. We have our high level community called the best damn coach, but what really built our lower tier offers were two frameworks. I realized that when my clients have a framework, it's a game changer for their clarity and confidence.

So then I pulled that framework out and teach it independently. And then our lower price. Product, which is a 27 SLO for familiar, like self liquidating offer. Right? So it's basically paying for the ad spend that comes through it is the blueprint that, or the framework that I teach and have used with my own clients to run coaching sessions.

And so there's also so much value when you get clarity on your own specific frameworks. There's ways to package those as actual offers that then you can scale in your business when you, you know, get to that point in your business. Yeah. That's a really good point as well, because everything we do, you know, if no matter where you're at, like even me as a marketer, like I obviously want to help and teach people as well.

So down the track, you can really create different streams of income that way, rather than just having that one, you know, cause if I have an agency, I can only go to a certain point with that. Otherwise you have to keep hiring. So it makes total sense to be able to bring in different offerings and different ways you can help people.

Also, you'd find this too. Not everyone's ready for that top.  level yet. They're not, whether they're financially or they just don't feel quite ready yet to make that step or they want to learn things themselves first, then those offers are really helpful to just be able to support them on their journey as well, where they're like, Oh, I just need something, but I don't know what it is.

So that's a good point.  Okay. So  what I love about having some kind of framework is it does make, as I said, my job a lot easier as a marketer creating content for my clients, because it allows us to create, and you said that before it helps with, you know, the brand strategy, the marketing strategy. So when you have clients that have a framework or even yourself in your business, how do you recommend we use these to in our marketing material and our content?

Okay. I mean, many ways, depending upon what your strategy is. But when, when we think about building a framework. The part of the process is going to be kind of capturing pillars. And I think there's so much, so much transfer into your content strategy. I'm sure you teach some element of like a pillar process, right?

Identifying like the main things that we're talking about. And so those typically align with the main components of what we're teaching inside of a framework. And so when we think about. planning out content, we can literally just pluck, you know, what are the things that I'm teaching in that pillar? And then they can spin off into, you know, a million different, you know, content ideas.

And we, we can also slightly tweak how we say it. Like the same thing can be said in a variety of ways when it comes to, you know, specifically content strategy. The other way I look at it, depending upon what platforms you're utilizing, but for me, I'm a podcaster as well. And so the other thing is that my framework drives many of my podcast episodes.

And so you're going to hear me talk about framework building pretty much at least once a month or every other month, at least on the show, because it's a part of what we do. And I'm plucking that out. I want my people to keep remembering the significance and priority of framework building. But if I don't have a podcast, The other route is I can use the framework as part of my, um, you know, content strategy to leverage other platforms.

So potentially if I'm pitching to be on somebody else's podcast, or maybe to do a collaboration on Instagram live, I might flesh out a component of the framework The thing I'm most pumped about, most excited about, and that is maybe my main kind of signature pitch that I'm using to be visible in other spaces.

So I think the opportunities are endless. Um, and once we have that framework in place, that backbone piece, like I said before, it just simplifies you, you don't, you're not constantly starting over and that can be super exhausting. Um, if you're just feel like you're, you're having to start from scratch all the time.

Oh yeah, and that happens a lot, content ideas and trying to find them is often very difficult for some people. And I think having some kind of framework that encapsulates everything that you teach and also content from another marketing element is workshops and webinars and things like that. Um, people, you know, being able to create that kind of staple lead gen magnet lead magnet to be able to generate more leads.

It's like my content, um, framework is, um, a consistent. lead generator for me. I run ads to it. It was one I ran live, um, every month last year, and then I packaged up the best one and now people can watch it in their own time. And it's, you know, helps me then build upon my, my funnel. So I think, um, you know, content can come in so many different ways.

Another way I've seen someone do it, which is really cool is, yeah, you know, in their kind of group, um, group program, they have a framework that they follow and each month they go through it. And there's like a different topic under that framework. And then that can get you, you know, under that one pillar is so many different topics, as you mentioned.

So it works in the offerings. And then when you're promoting the offering, you can use all that. So, you know, once you have Something it's like a really great way to then have endless content ideas. Yeah, I love that you brought up webinars. That's exactly what we do to host weekly webinar. Um, and it's all about shockingly framework building, right?

Where I walk through my framework. I teach, I literally use a framework to teach framework building. Um, and so, yeah, so good. So good that you mentioned that one. Yeah, that's, that is awesome. Wow. We'll pop that in the show notes. If anyone wants to join and learn how to, yeah, build their own framework. And I think it's just, um, you know, as you said, starting from how you want people to feel the end result they want to get and then sort of go from there.

And I think that gets missed a lot in marketing as well. Like we often are like, Oh, I've got to get stuff out there. We've, and you know, even with, um, a coaching, um, a coach or anyone like, Oh, I've just got to, you know, do the work to help the client, but actually we forget about the end result. Yeah, totally.

Which is the one thing that's the most important thing because at the end of the day, and I think again, especially in this market, our, our consumers are getting smart. Unfortunately, many of them have had negative experiences with coaches. And so the most important thing you will ever do is coach your clients to a result.

And then what happens is again, Word of mouth, which, um, for me, I'm here for word of mouth referrals over everything. They're the best clients that come your way, right? I love running ads and cold leads are fantastic. And those can eventually become word of mouth. But, um, in the end, you know, clients that you serve and get results to become a billboard for your work.

And I often think that's overlooked. The power of that is overlooked.  Yeah, a hundred percent too. I just, um, you know, it's, it's amazing when someone speaks highly of your work. Like I got these results and I got this, and I think having some kind of process and actually a little insight into what I've been doing, and maybe this will help everyone see it from a service base.

Um, I learned this concept of strategic thinking. We're always strategic planning, but we're not often strategic thinking. So being in, you know, for example, you're working with a client and you. You're coaching them, but outside of coaching them, what sort of ideas have you got running in your head? And I find like, at the end of the month, I have a call with a client, but what can I be doing in between that?

So I've actually taken my framework. So we go from connect with audience and vision optimized platforms, and we go down and each.  for two months, I'm going to focus like in a six month period, I'm going to focus on each part and strategically think around that for the client. How can we optimize our audience?

What goals are we looking at? And then I'll move on through the next stage. So that's helping me, I guess, get more results for my clients, not just like delivering, but actually having that strategic thinking. And without that framework, I wouldn't really have anything to follow. And I'd kind of be a bit random in my thinking.

Sit down and be like, okay, what. What can I do? What can I help my client? But if I'm going through my own strategic framework, it's making it a lot easier. So that, that's actually something I've just implemented. So you'll be happy to know that that's a way a service based provider can do it. Yeah. And you know, like you call yourself a service provider, but in a lot of ways, my perspective is like.

You're a mentor equally. There's definitely, and I know that word coach isn't always loved on, or some people don't want to adopt it. And I totally think that's fair. Um, but I think that in so many ways, you're guiding your clients to a transformation. You're, you're asking them to step up and lean into the things that are uncomfortable sometimes, or that require big moves.

And so, um, no matter who you are, that kind of, um, ability, once you have your own process locked in, you just elevate your game as far as practitioner is concerned in my book. Yeah, it's so true. And I understand what you're saying. Like, yes, we're delivering a service, but we're also getting where the, where the thought, like the professional we've been hired because we're a professional and that person isn't, it's not in their zone of genius, as they say.

So they're really looking for us to give them guidance. You know, even things like, you know, clients send videos, like, please give your honest feedback on my video.  It's like, Oh, maybe the camera could be here and you know, all those things. So it is true. And, um, I think definitely looking to that and then again, having that framework that gives you something on social media, because what happens a lot as a service based provider is we get too busy doing the client work that a lot of them don't actually create content.

And that, for me, is it's a no brainer for me to be consistent on social media because I can't expect my clients to want to be consistent if I'm not and to have ideas, having something to teach them. You have no idea how, how satisfied that statement makes me when you say that, because that's something that is really important as far as having self integrity around being a coach or a mentor is I always say, I would never do something.

I wouldn't ask my Students to do or my clients to do, and maybe I've tried it and it didn't, it wasn't a strategy that was successful for me, but I've tried it and it failed for me, but maybe it will be good for you. Right. And I want to try the things, but, um, we have to model what we expect our clients to do, which is why I, I teach everything in framework so that my students can also experience what it's like.

To, to be a part of a framework. And one of our students recently said, like the, the feeling that I have in the lab is the feeling I want my people to have, like have being in a framework makes me want to be a person that has frameworks. And I'm like, that's exactly it, right? It's a step by step process.

And the unconscious mind wants steps. We organically have success when we fall into steps and they don't have to be so rigid, but there can be a soft process as well. And so sometimes that's a fear. If I have this. Framework, it's going to like take away my voice or my flow as a coach. And what I think is the opposite, it gives you more of that because you're not worried about where you're going.

You have clarity around that.  Yeah, a hundred percent, because you don't have to be always thinking in this space. You can be over here, think, cause that's already handled. And that is a big fear with strategy in general, like, Oh, if I have a content marketing strategy, you know, what if I want to post this?

So it was like, you can, and you know what happens to me? Like, like a lot is I'm planning out my podcast and then I get, I, Catch myself forgetting to get guests on. And then I'm like, Oh, so, but because I've got a strategy, I know exactly what I have to do. And then I can work in flow as well. So we always find, you know, having a framework, having a process, having a strategy, like, Oh, it really locks me in.

But actually it gives you a lot more flow to work intuitively in the space. I that are important to you. And I love that you said that before, you know, with your coaching style, having this sort of, I guess it's that masculine and feminine energy, right? Like having these structures, but then also having a lot of flow.

And I think that is a really good, um. Relief for a lot of people because I know as entrepreneurs, we are very spontaneous and we don't like to be held to something, you know, like the day that I deleted my, um, to do like my to do list in my calendar, the better I felt because I was like, Oh, that does not feel good for me.

So, um, I love this. And even I'm thinking about more things that I can do in this space. And I imagine everyone listening will be like, Oh, okay. How do I get started? What do you recommend is the next step? If someone is ready to jump into this and be like, I want to start creating something. So whether it's in the backend or to market my business, I really want to have some sort of framework.

Yeah. Well, I'd love for you to come jump into the lab. Um, if you're ready to go hands on and build, um, it's a very accessible experience. So you can learn more about the lab at amanda walker. com forward slash lab. Um, we offer kind of an independent study version and also an opportunity for you to upgrade and add some live coaching.

Um, and we do those, I teach in the lab every Wednesday. If you're somebody that just wants to learn more about the process. Like, um, we talked about before, uh, you'll drop that webinar in the show notes for them, but they can head on over to amanda walker. com forward slash framework. And I do a weekly webinar.

I still love a live webinar, even though I've been doing them for a long time. Um, and, um, I teach, you know, my three step process to building out the framework there. They can learn more, ask questions, happy to help too. I'm on Instagram, mostly at awalkmyway. So that's a great place just to shout out, ask any questions they have more directly for sure.

Yeah. Amazing. Now, is there any parting words you want to leave for the audience around, you know, putting together some type of framework in their business?  I think the thing that falls for me just in this moment as you're talking is just be okay with starting where you can start, um, no matter if you've coached five clients or 500 clients and you don't have a framework, you probably have all this amazing, these amazing ideas that are percolating in there.

And sometimes we just need somebody to ask us the right questions to, to pull it out of us, which is what I think, you know, my zone of genius is in the lab. Um, And just know that frameworks are fluid, they can change and you're going to get better at them. And so starting where you can start at least gives you some structure.

And then the more clients you run through that framework, the more feedback you're going to get to tighten it up, make it better and make changes. And so there's not really a finish line per se there is, but there isn't. Um, but I think just giving people the permission to understand, like you can start no matter where you're at and it's just going to keep getting better.

I love that. And that is actually a really great way to end because this happens a lot when we're like, Oh, why didn't I know that when I like started? Or because even with, um, as I'm building out my content market, there's always new things that I learn. And I'm like, that would have been so good to have taught from the beginning, but we don't know what we don't know at the time.

So it is  remembering that there is, no real finish line. It's like going to the gym. You don't ever stop going to the gym until, you know, you obviously can't, but if you, to get in shape, you always have to be actively doing something to me. And it's the same in business. You know, I say like, you don't just successfully one day go like, Oh, tick done business.

Unless you decide not to be in business anymore. It doesn't mean you've successfully, you know, we would have successfully done it, but it's not ever over. So I think that's a really good reminder for everyone. Like you will build and grow and you just have to start. That is perfect.  I remember when I was teaching high school, my, my First year, second year, one of the teachers across the hall from me, um, when I was asking like a curriculum con, you know, con question, she reached in and she was basically like, Oh, in January, I teach this and pulled out like this wad of, of papers.

And I said to a colleague at that time. If I ever become the filing cabinet teacher, it's time to leave the profession. And that's because I never wanted to be stagnant or idle. I always wanted to have a pulse of what my students needed. And to know that like every year there's no robots, um, and I'm going to have to Like be, you know, on point with that.

And I think that speaks to the process of framework building too. It's a structure, but we're also not coaching or leading robots and they're going to be unique beings. And this is where that voice and that opportunity to keep getting better comes in. And I think that your clients have greater respect for you and they feel more heard and seen to when you're constantly trying to get, you know, attuned to what their needs are and grow with them as well.

Yeah. Well, that is a perfect mic drop moment, but thank you so much, Amanda, for sharing your wisdom and knowledge on being the framework ninja. I love it. And, um, I'm sure everyone is excited to start building something for themselves. Cause it is a really cool thing to have in your portfolio or, you know, I teach this framework or this is what I take my clients through.

I think it is. Something that's makes you very unique and stand out, especially, you know, when you're in sales calls or when you're marketing your business as well. So thank you for sharing your, uh, Yeah, it was such a blast. Thank you. So I'd love to know what framework you came up with, or if you sit down and do one, make sure you share what comes up for you.

Because I honestly, I've had clients where we've gone, yep. We need a framework to explain this and then you can create endless content and it really does help you market what you've got to offer. So I'd love to know what comes up for you. Be a content queen or king and remember that developing your strategy and story Develops your business.

Thank you so much for joining me today. And please don't forget to share this with all your business and entrepreneurial friends can do this by adding to your Instagram stories and tagging me at content, queen Mariah, or just tell them about it. And if you do come up with a framework, tag us as well. If you do rate and review, uh, Amanda found me on the chart.

So rating and reviewing helps more entrepreneurs see my content and reach out to join the show. So  make sure you leave a rating and review if you do really love the content, cause it allows me to keep delivering. Follow me on Instagram or TikTok and let me know if there is a topic, a guest you want me to get on.

I would love to, for you to reach out and we can make that happen, but I will talk to you next week. Bye.

PodcastMariah MacInnesmarketing, marketing advice, how to be authentic online, business ownerComment