Always chasing content ideas, and none of them feel like you? There’s a style of content that might take the pressure off, because you don’t have to start from a blank page.
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Think you’re “not good at selling”? You’re communicating every single day, and your body is doing a lot of the talking.
I loved this conversation with Amy Reczek, CEO of Sales and Presence, certified body language expert and author of Connect to Close. We talk about why selling is just communication, how to show up with more presence when you’re talking to a little circle on your phone, and the simple shifts that build trust before you’ve said a word. I took a few of her tips into my own sales conversations and they work.
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"Content is exhausting. I don't have time." If you're throwing something up at 5pm just to have posted, and it still drains you, this one is for you.
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Ever notice how the second a camera turns on, you turn into a slightly robotic, over-performed version of yourself?
You're not broken, you're just human, and this week's guest has spent her career helping people work on exactly that.
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"Good content" doesn't mean viral, polished or trending. It never really did.
In this episode, I'm breaking it down into three parts: the five things that actually make content good, what's working right now on each social channel, and some 101 filming and photo-taking tips, because that's one of the questions I get asked the most.
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hink a good-looking website means it's actually converting?
So we have Anna Tillotson on ep 343 of The Content Queen Podcast to talk about why pretty stores still leak sales, and where product-based businesses are actually losing customers (hint, it's rarely the homepage).
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I could talk about content strategy in theory all day, but I think it lands so much better with real examples.
In this episode, I'm taking you through three business owners from a recent Bootcamp round, each with a completely different plan, different channels, different pain points, because content strategy was never meant to be one-size-fits-all.
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Trying to get found on Google and AI search, without turning your website into something that reads like it was built for a robot?
So we have Ashley Willis on ep 341 of The Content Queen Podcast to talk about human-first SEO in a very AI-dominant world, and why findability isn't just about ranking, it's about building an ecosystem people can land in from anywhere.
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"Instagram's not converting for me." Sound familiar?
I hear this constantly. But here's the reframe I want you to take from this episode: the real issue usually isn't Instagram, it's the role you've assigned it in your overall funnel.
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Worried that everything online is starting to sound the same because of AI?
We have Maria-Katarina Johannesson, better known as Links & Maria, on ep 339 of The Content Queen Podcast to talk about why the future of content isn't less AI, it's more human, and how to actually find that balance.
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Every time I do a solo episode about content marketing beyond social media, it is one of the most popular episodes and I get the most comments on them..
So here it is. This episode is about building a proper content ecosystem, not just relying on social media to carry your whole business, and where email, blogs, podcasts and other channels fit into the picture.
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Think you need a massive marketing budget to create effective content?
Turns out that's not quite true, and there's a smarter way to think about where your money and time should actually go.
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What if everything you think makes marketing "work" is actually the thing holding you back?
Inspired by Neil Patel's SXSW talk, in this episode, I'm breaking down five things I think we need to unlearn in our marketing, from what we're chasing, to how we're building trust, to who we're actually speaking to.
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Want to actually connect with the people you're marketing to?
Turns out the skill that changes everything isn't a content hack, it's vulnerability.
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Ever seen a single comment on social media outperform the actual post?
I have.
That's exactly what happened when Joseph replied to a video with "Hey, so I have appointments available." One comment, thousands of likes, hundreds of replies, people tagging him.
Quick note before you dive in: this episode uses a viral comment as a marketing case study, purely for education, not about diagnosing or labelling anyone.
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Think being brilliant at what you do is enough to grow your business?
Same. That's what most of us think, until the phone stops ringing.
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Every time someone reads your email, listens to your podcast, watches your Reel or lands on your website... they're giving you something.
Their time, attention and energy.
So here's the question...
Are you leaving them with more than what they came with?
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What if your marketing isn't actually the problem?
What if people are finding you, checking out your content, clicking through to your website... and then leaving?
After analysing close to 70,000 websites, Irwin Hau (our guest on the podcast for ep 331) has come to one conclusion.
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What pains you about marketing?
Is it not knowing what to post?
Feeling like you're constantly behind?
Feeling like everyone else knows something you don't?
Or feeling like you're creating content but nothing is actually happening?
Because if any of those resonate, I don't think your problem is content.
I think your problem might be a lack of intention.
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Be honest... when was the last time you intentionally started a conversation in your DMs?
Not replied to a comment. Not answered a question. Actually started a conversation.
Because if I'm being completely transparent, this is an area of marketing that I know I could be doing more of too.
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