93: Have you done the market research with Margie Agin

When was the last time you did market research? 

Or sat down and reflected whether your branding messages align with your action? 

Don't worry if the answer is "no clue" or "never". That is why we are here! This week I am joined by Margie Agin who is an amazing marketer and author (read more about her below) to chat marketing and specifically market research and brand messaging! 

My challenge for you, set some time to evaluate Q3 and plan Q4. Think about the market research AND think about that branding, is it consistent?  

If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.

KEY EPISODE TAKEAWAYS 👇

  • The balance of brand marketing and grassroots marketing

  • How to align your brand message

  • Why market research is so important

  • How to create your own market research

SHOW RESOURCES 👇

ABOUT THE GUEST 

Margie is the founder and chief strategist of Centerboard Marketing, a marketing agency based in the Washington, DC area, and author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality. 

Margie has helped companies in the cybersecurity, communications, EdTech, and software industries distill complex topics into content and campaigns that drive action. She has built and led teams through times of rapid change, launched and relaunched brands, and created sustainable marketing programs that prioritize the customer experience. 

Margie completed her undergraduate work at Tufts University and earned a Master’s degree from American University.

If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

Other than that, enjoy - chat next week 💕

PodcastMariah MacInnescontent, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketingComment