94: Are you looking at the wrong Instagram metrics?

Are you letting likes and comments get the better of you?

Believe me, been there. Done that. Of course, if likes and comments is the purpose of you creating content, then great! But as a business owner, I know that isn't the metrics I want. For me, I want a network. I want website clicks. I want people on my podcast, people using my services.

So when you go to look at the vanity of your content, I want you to ask yourself "what is the purpose of this piece of content?" Then you can look at whether that purpose was served.

The data tells you a story. It tells you a lot about your audience. I want you to start looking at it. I want you to stop holding yourself to likes and dive deeper than the surface to really know if your content is "working". Listen to the episode to find out more!

If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah!

KEY EPISODE TAKEAWAYS 👇

Why measurement is important
The types of metrics on Instagram
What metrics to look for
How to tell a story with the data

SHOW RESOURCES 👇

JOIN the email list - https://sales.contentqueenmariah.com/mailing-list
REVIEW your content - https://www.contentqueenmariah.com/blog/its-time-for-your-mid-year-review
KNOW if your content is working - https://www.contentqueenmariah.com/blog/how-to-find-out-if-your-content-creation-is-working
FREE content template for your strategy and goals - https://sales.contentqueenmariah.com/content-template
CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog
Join the FREE FACEBOOK COMMUNITY - https://www.facebook.com/groups/contentqueensandkings
Find out more about how to WORK WITH US - www.content queenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
Connect with me (the host) - https://www.instagram.com/mariah_contentqueen/

If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

Other than that, enjoy - chat next week 💕

PodcastMariah MacInnesOctober 5, 2021content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, CTAComment