PODCAST | Content Queen Mariah — Content Queen Mariah

Top x

The Content Queen Podcast

Mariah MacInnes
The Content Podcast - Content Marketing, marketing and business!

Hey everyone, I'm Mariah the founder of Content Queen - a content agency and coaching business for entrepreneurs and online businesses!

My purpose is to inform and educate so I started this podcast to help more people on all things content creation, marketing and business to help you build a more profitable brand using content marketing as a strategy!

Join me as I share top tips, my struggles and my triumphs to help inspire or just entertain! Remember, content is king - that's why I love being the Content Queen!

99: Why blogging is underrated

Blogging - it maybe be "saturated" but I can tell you, it is a VERY underrated channel. Blogging took a backseat when social media, podcasting and YouTube became more popular, but honestly, I see it time and time again the power of evergreen content like blogging. I want to show you why you should think about blogging and how to execute!

PodcastMariah MacInnesNovember 9, 2021content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, CTA, content queen, blogging, blog lifeComment

98: How Content Queen markets the business through content marketing

Of course at Content Queen we create content. We have a strategy in place and we test, trial and measure strategies all the time! But now it is time to share it all with you!

PodcastMariah MacInnesNovember 2, 2021content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, CTA, content queenComment

97: Creating simple content with James Nguyen

What if creating simple content could be seen as art?

If you could weave your own artistic flair into your Instagram feed?

Have you ever thought about the content being an art form? Or how you can create simple content from a beautifully crafted graphic or a string of words that create poetry? James Nguyen is on the podcast today to chat all about simple content, how to stand out, zig when people zag, and how to find the art in the way you create content!

PodcastMariah MacInnesOctober 26, 2021content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, CTAComment

96: Stop the perfectionism in your content creation

Perfectionism can be the driver stopping you from consistent content.

Of course, don't get me wrong. It is good to have pride in your work. To want to create content or deliver to your audience in a way that is high quality and of value. That is not what I am saying. BUT, when does the need for your content to be "perfect" stop you from showing up and creating?

PodcastMariah MacInnesOctober 19, 2021content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, CTA, instagram selling, perfectionismComment

95: How to sell on Instagram through your content, without feeling 'salesy' with Claudia Woodham

Hands up if you hate selling?

Don't worry, you are not alone. BUT we are here to help you change your mindset about selling on social media, especially Instagram. Claudia is here to help you feel better about selling on Instagram and to give you the tips, tools, and strategies to sell authentically. Remember, it doesn't have to be sleazy!

PodcastMariah MacInnesOctober 12, 2021content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, CTA, instagram sellingComment

94: Are you looking at the wrong Instagram metrics?

Are you letting likes and comments get the better of you?

Believe me, been there. Done that. Of course, if likes and comments is the purpose of you creating content, then great! But as a business owner, I know that isn't the metrics I want. For me, I want a network. I want website clicks. I want people on my podcast, people using my services.

PodcastMariah MacInnesOctober 5, 2021content, content marketing, marketing, business, consistency, consistent content, content creation, connection content, connection, business connections, confidence, authenticity, authentic, time management, productivity, success, freedom, followers, social media, business online, online business, mindset, content strategy, engagement, educational content, setting goals, content creator, content blog, blogger, brand, branding, visuals, storytelling, tiktok, business content, dry content, google ads, b2b, paid marketing, freelancer, freelancing, freelancing life, hiring, instagram reel, reels, instagram reels, marketing budget, business budget, fb ads, facebook ads, organic marketing, storyteller, market research, brand marketing, instragram metrics, instagram growth, instagram analytics, instagram reach, instagram impression, CTAComment

93: Have you done the market research with Margie Agin

When was the last time you did market research?

Or sat down and reflected whether your branding messages align with your action?

92: How to use storytelling to market your brand with the CQ Crew - Mariah, Mitch and Shannon

Once upon a time, there were three content marketers...

They came together online one day and recorded a podcast. This podcast was going to help other people in the online space create more content using storytelling. They had a laugh, shared tips, tricks, and facts while creating epic value for all the listeners around the world.

91: All you need to know about Facebook Ads with Jessica Tutton

Facebook Ads - can we have a quick chat about it?

I have only really dived into the world of Facebook Ads when I worked in corporate and when I had a blog (I use to pay like $15 to boost my blog posts). But I know the game has changed A LOT since that time. As you know, these podcasts are a great way for all of us to learn (including me), so I got the amazing Jessica Tutton on the show to chat all about Facebook Ads and how they can help your business.

90: Creating your own content + 30 day Instagram Reels Challenge Results

30 days and 30 Instagram Reels... what does it teach us?

A LOT! A lot more than we thought. BUT, this is what we are here to do. Share the lessons and knowledge to help guide you on your marketing and content-creating journey as a business owner.

89: Content We Love with Co-Host Shannon Paten

"You have to create content"!!

I know you are probably sick of hearing this without guidance, right? Yeah, good advice - but WHAT type of content? That is why we have jumped on the podcast this week, to give you the content we LOVE at the moment. What we see is working and also what we love consuming.

88: Marketing budgets for your business with Sukhy Bansal

Hands up if you have a budget for your business?

Don't feel bad. I can feel you starting to overheat. It is NOTHING to be afraid of and as the amazing podcast guest explains (Sukhy Bansal), it is here to give you CLARITY! We all want a little more clarity in our lives right?

87: How to juggle multiple social media platforms whilst staying authentic and consistent

How do you juggle multiple social media channels and stay consistent AND authentic?

Now, this is a great question and one I was asked when someone joined my free Facebook group. So, it is time to answer. Now, this comes down to two of a few ways, repurposing and sticking to your values. To learn exactly how and what to do next, this is a must-listen!

86: DIY Content: Why I started a 30 day reels challenge

I will be a walking Instagram Reel soon...

As an entrepreneur, marketer, and content creator, I am doing this for multiple reasons. I am doing a 30 day Instagram Reel challenge to test, trial, and measure (what I love best). It is to help my clients, it is to help learn for my own business and to teach those lessons to you!

85: How to hire a freelancer with co-host Shannon Paten

Every entrepreneur needs to be a leaders in business.

And to be honest, that is f#$%ing tough if you have never done it before. Of course we lead in other ways, but managing a team is hard.

84: Why you should consider Google Ads in your marketing strategy with Eloïse Steen

There is no 'one right way' to market your business, the world of marketing strategies is huge!

Never rule out the different forms of marketing, there are just so many!

Whether it works for your business now or not, you can never completely predict where you will be in 6 months, a year, or even 5 years, so I think it's very important to never limit yourself with firm beliefs on the marketing you want to stick too. Even paid marketing!

83: Creating connection as a marketing strategy

Connection marketing. A strategy in your business I want you to think about.

82: Collaborations in business: how to use it as a marketing strategy with Elaine Tsung

In business we have seasons. A season for launching, a season for creating "fun" or educational content, a season for rest, and a season where we collaborate like crazy.

81: How to create content in a dry industry with Eliana Echavarria

Are you an accountant, lawyer, or grant writer and want to add more spice to your marketing and social media? We get it, creating content in this industry can be HARD and uninspiring. Eliana knows ALL about this. She is a grant writer. But she is here to show you how you can be FUN and creative in an industry that might feel dry and boring.

80: How to amplify your content and marketing for your business

Are you amplifying the message of your brand? Do you amplify the content you create? What does this all mean?