Whether you’re new to business, have been in business for decades or work for an organisation, you may have heard about or seen the rise in content.

Okay so let me be honest with you right now, if you want to build an online presence with your brand, you need to create content!!!

Before I explain why, what is content? Content can be anything from social media posts engaging with your followers to the written content on your website and blog posts on aligned topics as part of your website.

Any form of content can be written on a range of different topics including tips and tricks for your customers, to content about the charity work your business does to give back to the community. It can also be shared in different forms whether it's blog posts, Instagram micro blogs or videos.

Now you have more of an understanding about what content is, let’s have a look at why you should be consistently producing it.

#1 Draws traffic to your business

One of the key reasons why you should produce content is to draw traffic to your business. It is always challenging for customers to differentiate you from your competitors, well definitely from a first glance. If you are a small business, you will also find it a little more complicated. What makes you different? Producing content, whether that is from hiring a content writer (meeee) or using your resources within the business, content will keep you relatable and relevant, which will draw traffic to your site.

#2 Allows for a direct connection with your customers

Writing content about your business allows your readers and customers an insight into what you and your business have to offer as well as what you stand for. Content allows you to talk to your customers directly, just like I am talking to you right now! It adds a level of depth to the interaction with your customers and allows you to live out your purpose to serve them (whether that is for money or not, this shouldn't matter). Plus it allows for engagement, customers can like, comment or share on your content, giving you the ability to listen to what they have to say.

#3 A content writer will help turn your readers into customers

Hiring your own Content Writer for everything from marketing campaigns to website content and blog posts can help ensure articles drive or influence readers to become customers. Content of good quality will engage the reader and allow them to learn about your brand.

#4 Builds a community filled with loyal customers

Once readers become customers, you want to make sure they become frequent and loyal customers. Providing free content, tips, hacks and information through your long-form content will make your customers appreciate your work - just make sure it is beneficial. Once you generate enough valuable content, you will start to build a following and online community of people who love your brand. Plus they then become advocates.

#5 Benefits Search Engine Optimisation (SEO)

Keeping your content constant will help your website become more recognisable on search engines. A website which is more up to date as well as relevant appear higher in a search engine search, and as we know, on Google, we don't want to stray from page one!

#6 Show you are a leader

You want to be a market leader within your industry. Producing informative content will show you are knowledgable, and a leader who stands out above the rest. Supplying information on a blog and publishing regular content will show customers you are the leading company providing relevant information, this will help skyrocket your business.

So there you have it, the key reasons why you need to start putting content online! I understand that not everyone has the time, resources or patience to write constant content. Lucky for those types, I LOVE writing content of all topics.

My purpose is to inform and educate. What I love about content writing is it gives me the ability to write and share other people's message! If you think I can help you, send me a message!

So what are you waiting for, what is holding you back from producing content? Don't be afraid to ask us questions!