We turned 5 this week!
This is a time to reflect and celebrate because, did you know 1 in 3 small businesses in Australia don’t make it past the first 1-3 years?
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No you didn’t start your business to be a content creator…
But that happens and then we are filled with information to help us to keep creating content but not also build a sustainable business at the same time.
I believe there are 4 things that can help all business owners with content marketing so it is holistic and sustainable.
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You don't just need social media to sell and run a successful business...
You need a little more than that!
You need the "royal flush" in business. This looks like having your "ducks in a row". We have put together a panel-style podcast for this episode of The Content Queen Podcast.
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If marketing as a small business owner doesn’t align with you… why not try this!
Be the JOURNALIST!
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This is for those who create content and hope for the best...
Let's be more strategic with how we plan and execute the content.
And no it isn't about creating a plan we never look at or don't use.
It is about creating a process that allows us the time to think strategically.
It is time to become a better marketer for your business.
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We call it content repurposing...
The gateway to more reach from your content and more time in your day!
As content marketers, we know all the strategies to not just help us get out client content out there, but to also save us hours and hours of time.
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We are all creators.
Equally, we are all creative.
So - how can you find your way in marketing and content creation as a business owner?
Let's explore this more.
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Your story can change the lives of so many…
And in those moments of fear, it is important to remember - it isn’t about you. It is about the people you can help.
If you want to share more of your story but don’t know how, this podcast episode is for you!
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“Social media’s business model is not your business model…”
Oooo - yep, that is something to ponder on! And with that so are these FOUR elements your marketing might be lacking.
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When does this save me time?
A question I got in a content marketing workshop last year…
Short answer - strategy.
Long answer - When you put together a plan and action steps, it gets easier with time, skills and knowledge.
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Can we take a minute to talk about a very underrated content channel?
Yes - it is blogging. One of the low maintenance content channels that can keep on giving years after you have created a blog post (no we are not joking).
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I know a lot of people struggle with ideas for content creation...
But what about the ones that have ALL the ideas and don't know where to start?
This is just as hard and confusing.
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How mindful are you about what you post online?
Or even how much TIME you spend on these platforms?
Being a mindful marketer (for your business) can create more intention, more impact and more connection with your audience.
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Have you been stuck before on a “launch” of your product or service?
You have followed a recipe or formula of someone online (you either bought it or you learnt about it in a free webinar). You follow it.
And yes it can work.
But you are exhausted.
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Do you know how much traffic you actually need to sell your products or services?
Nicki, the head Strategist and Founder of The Digital Exchange does and she is going to tell you what you need to know about creating your own traffic strategy.
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What is content marketing and what is social media marketing? Who do I outsource to? Who can help me?
Last year I had a potential client say “I didn’t know if you offered social media content”. And this got me thinking. Do business owners know what to outsource when it comes to marketing?
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Been told you need to be more consistent on social media? But struggle to build the habit?
These 3 steps will help you to build a content habit for this year.
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Think your product or service is for everyone? Sure, maybe it is... But if you don't find out exactly WHO it is for, it will be hard to market.
With these three simple steps, you will know who you are speaking to in your content (and marketing) in 2024!
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Tell me what describes you right now...
“Content takes me a lot of time”
“I struggle to be consistent”
“I struggle to be organised”
“I never know what to post”
This is all part of our new campaign - Around the World in 90 days - your ticket to good content marketing!
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