152: The difference between social media strategy and content marketing strategy

While a strategy for social media and content marketing can be much of the same, there are elements that need to be considered when formulating a social media strategy.

PodcastMariah MacInnesNovember 22, 2022content marketing strategy, social media strategy, social media, salesComment

151: The 4 formulas for storytelling in content | Rachel Boardman

You might have heard "tell more stories in your content", which is great. A very good and useful tip. But HOW?

PodcastMariah MacInnesNovember 15, 2022formulas for storytelling, storytelling contentComment

150: What Elton John taught us about repurposing content

You might have seen that Elton John is back. He has partnered up with amazing singers to bring his old songs back to life. Guess what? It is working for him.

PodcastMariah MacInnesNovember 8, 2022repurpose, repurpose content, repurposing strategyComment

149: What is branding and how can your brand SHINE | Jen Bowers

Guess what? Branding is more than just your logo and colours. HUH?! Yes, your brand is the foundation of your business and helps you to stand out above the rest. But it comes down to a lot more than the graphics you put on your social media page.

PodcastMariah MacInnesNovember 1, 2022business brand, brandingComment

148: The 10 hard truths about content marketing

Content marketing can be a challenging part of business. You might love it, or you might hate it. Regardless within the online space, we now can't get away without creating any type of content for our online business.

PodcastMariah MacInnesOctober 25, 2022content marketing, content marketing for business, content resourcesComment

147: The 3 must haves with Facebook Ads | Ashley Boston

The wonderful world of Facebook Ads. Some say scary and overwhelming, we say - we got you!

PodcastMariah MacInnesOctober 18, 2022facebook ads, organic marketing, organic contentComment

146: The two things you must know about the online space

We hear a lot and see a lot about marketing our business online.

There can be a lot of overwhelming, conflicting opinions, and often leaves business owners feeling stuck and unable to build on consistent marketing strategies.

PodcastMariah MacInnesOctober 11, 2022online space, content creation, content marketingComment

145: How to find your voice and share online with Sally Prosser

We all have a voice. We use it to speak all day. But are you using your voice online? Are you speaking up to share your opinions and thought leadership?

PodcastMariah MacInnesOctober 4, 2022find your voice, content creationComment

144: How to write email subject lines that get opened

The email subject line is your HOOK, your headline to encourage people to open the email and get the value. While some of us give SO much energy to our email newsletter, the subject line is actually the most important part!

PodcastMariah MacInnesSeptember 27, 2022email open rate, email marketing, email strategyComment

143: How to build trust online with your personal brand | Petra Zink

How can you build more trust online for your business? Well, let's think about it. Now more than ever before we are craving human connection. We associate human interaction with trust building.

PodcastMariah MacInnesSeptember 20, 2022personal branding, personal brandComment

142: The 3 Elements to a Content Marketing Strategy

Did you know there is more to a content marketing strategy than just the ACTUAL strategy part? Believe it or not, there is a bit of pre and post-work that needs to be done to make up what the strategy is!

PodcastMariah MacInnesSeptember 13, 2022content marketing strategy, strategyComment

141: HOW to get more visibility/PR for your small business | Anna Scott

When we think about Public Relations, we might often think of media, right? Getting in the paper, on TV, and the like! BUT PR is more than just media. It is about getting visibility for you and your business on various online (and offline) channels.

Podcast, Public RelationsMariah MacInnesSeptember 6, 2022podcast, public relations, get more visibility, pr planComment

140: The 3 things you should have in your marketing strategy

Putting together a marketing strategy as a small business owner can feel overwhelming and a little confusing. You have marketing jargon coming out all over the place and a lot of it you don't need right now.

Content, Podcast, content ideasMariah MacInnesAugust 30, 2022content marketing strategy, marketing strategy, business strategyComment

139: How a content channel can create connection and community | Julianna Coughlin

Content isn't just about putting words together or a video and posting it online. It allows us to be seen. To be heard and to share our passions with the world.

It allows space for conversation. To build connection and community. When you create on a topic you love and are passionate about, so many opportunities can open up. That is what Julianna and I have in common. We create online and have built so many connections and communities from this space. We are here to share with you how we do this. How we never run out of ideas and how we juggle multiple channels.

Content, Podcast, content ideasMariah MacInnesAugust 23, 2022content channel, create connection, content ideasComment

138: How do I know what to post on social media

Do you ever get to 5pm each day and think "shit I need to post on social media".

As a business owner, you become all the things. Social media manager is one of them. Don't forget coming up with the idea, that can be tricky too! But don't worry, I have been there. That is why I created my 4 pillars of content marketing. To help you know what to create! Once the ideas flow, you schedule the content and you will NEVER have to stress about 5pm each day!

Content, Podcast, content ideasMariah MacInnesAugust 16, 2022Comment

137: How a book can change your marketing strategy | Lin Eleoff

You know what they say...

We all have a book in us! We all have knowledge to share and a story to tell. Within your business, there is MANY concepts you teach. Why not think about how they can be turned into a book? Just like a blog, podcast or video series, a book is a way to connect with your audience in more "long-form" ways.

Content, Podcast, MarketingMariah MacInnesAugust 9, 2022Content creation, book writingComment

136: 9 Tips for the BUSINESS OWNER turned CONTENT CREATOR

You started your business to serve a purpose. To help people. Now you find yourself scrolling Instagram Reels and TikTok looking for content ideas! Guess what? You are a content creator now. But don't worry!

We are here to help you. To show you how to create content for your business! With ease. With confidence! So you can embrace your inner content creator and create MAGIC for your business (and your ideal audience).

129: SELL your products and services through stories | Dexter Moscow

Storytelling and marketing are what I have spoken about A LOT in the last 23 weeks of the year. NOW we are up to the next level. Storytelling and selling! Using storytelling to sell within our business.

Podcast, storytellingMariah MacInnesJune 14, 2022content marketing, content creation, storytelling, writingComment

128: My favourite storytellers in the online space right NOW!

I am a bit of a storytelling nerd. I love to analyse how people share stories in their business and how they use stories to build connection and sell to their audience.

Podcast, storytellingMariah MacInnesJune 7, 2022content marketing, content creation, storytelling, writingComment

127: The 3 steps to get you started on Pinterest | May Thanda

Do you have evergreen channels you want to scale? Podcast, blog, video content, or even a lead magnet? Pinterest isn't just a social media platform it is a platform here to help you reach more people.