Have you ever seen people “killing” it online with their content and wondered “what do they do differently”?? You want to know one thing?
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Some things work well, some things don't. But it is a great way to connect with your audience and share your message!
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I am going to argue and say, you could have success on any social media or content channel...
If you put energy into learning it, creating on it and enjoying it, that channel will give you results.
So rather than trying to work out what channel you SHOULD be on, work out which one you WANT to be on.
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Ever blame yourself for procrastinating or having ‘no motivation’ to post content for your business?
You might be pretty hard on yourself because you “just can’t do it”.
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Let’s think outside the box. Let’s create something more holistic so you don’t burnout, feel the fear, feel the pressure or whatever is coming up for you when you think about social media.
There are many ways you can show up on social media, and it doesn’t mean being active on it 24/7. Let me share with you a few hard truths about socials plus a few options you have!
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You might not fear creating videos anymore… but maybe you fear talking about a certain topic?
Maybe you fear making a mistake? Sharing something vulnerable? Asking for something via your marketing?
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We always want to learn the most effective ways to market our business online. We look to online mentors and marketers for advice and support.
But there are always things that don’t get shared. The logistics, the creative process, how yes we aren’t perfect either.
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Are you looking for different ways to generate more leads? Need some ideas or even the motivation?
Lead generation usually comes in a rush when we realise we have something to launch and not as many people as we want to sell it to.
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We turned 5 this week!
This is a time to reflect and celebrate because, did you know 1 in 3 small businesses in Australia don’t make it past the first 1-3 years?
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No you didn’t start your business to be a content creator…
But that happens and then we are filled with information to help us to keep creating content but not also build a sustainable business at the same time.
I believe there are 4 things that can help all business owners with content marketing so it is holistic and sustainable.
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You don't just need social media to sell and run a successful business...
You need a little more than that!
You need the "royal flush" in business. This looks like having your "ducks in a row". We have put together a panel-style podcast for this episode of The Content Queen Podcast.
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If marketing as a small business owner doesn’t align with you… why not try this!
Be the JOURNALIST!
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This is for those who create content and hope for the best...
Let's be more strategic with how we plan and execute the content.
And no it isn't about creating a plan we never look at or don't use.
It is about creating a process that allows us the time to think strategically.
It is time to become a better marketer for your business.
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We call it content repurposing...
The gateway to more reach from your content and more time in your day!
As content marketers, we know all the strategies to not just help us get out client content out there, but to also save us hours and hours of time.
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We are all creators.
Equally, we are all creative.
So - how can you find your way in marketing and content creation as a business owner?
Let's explore this more.
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Your story can change the lives of so many…
And in those moments of fear, it is important to remember - it isn’t about you. It is about the people you can help.
If you want to share more of your story but don’t know how, this podcast episode is for you!
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“Social media’s business model is not your business model…”
Oooo - yep, that is something to ponder on! And with that so are these FOUR elements your marketing might be lacking.
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When does this save me time?
A question I got in a content marketing workshop last year…
Short answer - strategy.
Long answer - When you put together a plan and action steps, it gets easier with time, skills and knowledge.
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Can we take a minute to talk about a very underrated content channel?
Yes - it is blogging. One of the low maintenance content channels that can keep on giving years after you have created a blog post (no we are not joking).
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I know a lot of people struggle with ideas for content creation...
But what about the ones that have ALL the ideas and don't know where to start?
This is just as hard and confusing.
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