You know that content is essential for digital marketing. But what sort of content? Content for whom? And how do you write thought-provoking content? Don’t worry; we’ll address all these questions in this article. We’ll begin by discussing the power of content in digital marketing, and then we’ll move on to the content landscape. Then, we’ll focus on strategic foundations for your content, techniques for compelling storytelling, optimising your content for visibility, and measuring success effectively. Without further ado, let’s begin!
Read MoreHey there! Welcome to 2024! It’s time to hit the ground running with your content this year and SMASH THOSE GOALS!
If you’re anything like me, this statement has got you thinking “I can’t believe it’s 2024!”. Trust me I know how you feel.
Read MoreKeywords and SEO go hand in hand. Using keywords in your content for search engine optimisation purposes will ensure more people see your content. BUT if you do the right research, it will ensure your content to not only shown to the audience you want, but it helps those who need you!!
Of course, we create content to serve our audience and to enhance the user experience, BUT what if we could have the best of both worlds? Write content that is engaging AND appeals with search engines like Google? Well, that is the objective, right?
Read MoreWhen we think about Public Relations, we might often think of media, right?
We think about being featured in the paper, on TV and the like!
BUT PR is more than just media! It is about getting visibility for you and your business on various online (and offline) channels.
Read MoreBusinesses are continuously looking for efficient ways to increase their online sales because competition in the rapidly changing world of e-commerce is severe. Content marketing is one such tactic that has grown significantly in popularity in recent years. Instead of being just a fad, content marketing for e-commerce is a potent instrument that can change how companies interact with their customers and increase sales. Read more!
Read MoreWhen Laetitia Andrac came to us for support she was working full-time and building her side hustle, Essential Shift. While she was navigating social media, she wanted to stand out. Be known for her work and be guided on how to share her message authentically. Read more!
Read MoreWe have been told consistently, create trustworthy content. Be trust, add value. What does this mean? It means User-generated content (UGC). This has become a cornerstone of modern marketing, enabling brands to engage their audience, foster community, and establish authenticity.
Read MoreIn the age of digital content creation, many people have at least kicked around the idea of starting their own podcast.
While recording episodes and sending them into the online space is a relatively simple process (maybe once you get the hang of it), it does take some planning and preparation to separate a podcast from the crowd and turn it into a profit-generating enterprise.
Read MoreThe best marketing strategy won’t work without the right mindset and taking action.
Do you find yourself sitting at your computer struggling to write a social media post?
Maybe you put off starting that blog or podcast because it seems "too hard".
You might be procrastinating something that will MOVE THE NEEDLE in your business. So we are here to help! This week we are exploring the mindset and procrastination around marketing and creating content in our business.
Read MoreBlogging may seem a little "saturated" BUT it is a very underrated channel.
Blogging took a backseat when social media, podcasting, and YouTube became more popular, but honestly, we see time and time again the power of evergreen content like blogging.
Read MoreIs it time for you to expand past your target audience and reach a wider number of people?
Content amplification is exactly what it sounds like, amplifying the signal of your content to push past your regular target audience and it is most often used when you need to promote your own content that YOU have created.
Read MoreAre you ready to start taking action in your marketing? To create a content marketing strategy that works for YOU and of course engages/builds your audience? Of course you do! I am here, this week with a guide to help you create your best content marketing strategy!
Read MoreIn the world of digital marketing, SEO is a critical component that can make or break a website’s success. Crafting content that ranks high in the SERPs (Search Engine Results Page) supports a business’s success. However, mastering the art of SEO requires a combination of technical knowledge, creativity, and strategic thinking.
Read MoreWhat does being energetics have to do with business? This is probably what you are thinking right now. You don’t have to be spiritual to implement some of the practices. It allows you to connect to your intuition! When you connect to your intuition, it allows you to create the content that is original to you and your business.
Read MoreIf you own a business that centres around spiritual guidance, listen up! The world of business can feel so saturated that it can be overwhelming to think of new or exciting ideas for your different platforms.
Well, worry no more!
Read MoreStorytelling has completely changed Content Queen, and we LOVE it! The journey wasn't a quick one but today we wanted to share with you how we got to this stage and how you can also use storytelling for success in your business!
Read MoreDid you know that artificial intelligence (AI) is changing the game for content creation? With fancy technology like machine learning and natural language processing, AI can generate written content that's almost as good as what a human could do.
Read MoreThe world of podcasting is a GREAT avenue for you to take for your business. It is a great platform to use to broadcast your value, educational content and your message. But what are the things you need to know when you are starting a podcast? Here are the three things!
Read MoreBe seen in more places. Create your ecosystem of content marketing. The holistic approach that allows you to be in “all the places” while only doing half of the work. Sounds like a dream, right? As any business online, there is an endless possibility of what can be done to promote your business.
Read MoreAre you feeling stuck? Wanting to show up consistently online? Wanting to build your online business? Wanting to create a podcast, blog or start a new social media channel? We are here to teach you one thing…
DON'T THINK - DO! Let’s show you how to be more consistent online!
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