When I started creating content for my business, ‘random’ was an understatement!
What I was posting and what the core of my business actually stood for were two completely different things, the photos I was posting were simply there just to get content out and THAT'S IT!
Read MoreYou would have heard of search engine optimisation, which is also known as SEO. It’s a must to opt in if you intend to create or take your online visibility to the next level.
But is it helpful to maximise your business leads and also the ROI?
Well, the answer can surprise you. Certainly, it increases your return on investment because it ensures you tap untapped ways that generate leads.
Curious to know what these ways are?
Let’s share them with you.
Read MoreThe universe of repurposing! I am about to open you up to a whole new world! A whole new part of content creating where YOU feel empowered, and YOU have the ability to save your energy and time.
Read MoreContent creation plays a major role in everything from branding to driving organic traffic to your website. When you think about content, the first thing to come to mind likely is the static content on your website. While this is crucial content, it is only one of several types of content that you could be taking advantage of today.
Read MoreThe blog, a platform where you can inform, educate and engage all at the same time. It is a place where you can share thoughts, tips and even work to promote your business or yourself. Want to start a blog but aren't sure where to start? Here are some great tips on how to start and what to do to stay on track!
Read MoreWhile a strategy for social media and content marketing can be much of the same, there are elements that need to be considered when formulating a social media strategy and a content marketing strategy! There is a difference.
Read MoreThe usual medium of storytelling is through text, but the visual medium is on the rise. The fusion of narrative and images has revolutionised the way we communicate, engage, and connect with others. Video content has the power to create emotional connections and captivate people. It redefines the way we create and share narratives online. In this article, we’ll discuss the impact of video across different industries, how and why video content has been growing in popularity, the power of visual storytelling, and how you can harness the video content revolution.
Read MoreAre you looking to start a podcast for your business? We have everything you need to know about creating your next podcast!
Read MoreYou know that content is essential for digital marketing. But what sort of content? Content for whom? And how do you write thought-provoking content? Don’t worry; we’ll address all these questions in this article. We’ll begin by discussing the power of content in digital marketing, and then we’ll move on to the content landscape. Then, we’ll focus on strategic foundations for your content, techniques for compelling storytelling, optimising your content for visibility, and measuring success effectively. Without further ado, let’s begin!
Read MoreHey there! Welcome to 2024! It’s time to hit the ground running with your content this year and SMASH THOSE GOALS!
If you’re anything like me, this statement has got you thinking “I can’t believe it’s 2024!”. Trust me I know how you feel.
Read MoreKeywords and SEO go hand in hand. Using keywords in your content for search engine optimisation purposes will ensure more people see your content. BUT if you do the right research, it will ensure your content to not only shown to the audience you want, but it helps those who need you!!
Of course, we create content to serve our audience and to enhance the user experience, BUT what if we could have the best of both worlds? Write content that is engaging AND appeals with search engines like Google? Well, that is the objective, right?
Read MoreWhen we think about Public Relations, we might often think of media, right?
We think about being featured in the paper, on TV and the like!
BUT PR is more than just media! It is about getting visibility for you and your business on various online (and offline) channels.
Read MoreBusinesses are continuously looking for efficient ways to increase their online sales because competition in the rapidly changing world of e-commerce is severe. Content marketing is one such tactic that has grown significantly in popularity in recent years. Instead of being just a fad, content marketing for e-commerce is a potent instrument that can change how companies interact with their customers and increase sales. Read more!
Read MoreWhen Laetitia Andrac came to us for support she was working full-time and building her side hustle, Essential Shift. While she was navigating social media, she wanted to stand out. Be known for her work and be guided on how to share her message authentically. Read more!
Read MoreWe have been told consistently, create trustworthy content. Be trust, add value. What does this mean? It means User-generated content (UGC). This has become a cornerstone of modern marketing, enabling brands to engage their audience, foster community, and establish authenticity.
Read MoreIn the age of digital content creation, many people have at least kicked around the idea of starting their own podcast.
While recording episodes and sending them into the online space is a relatively simple process (maybe once you get the hang of it), it does take some planning and preparation to separate a podcast from the crowd and turn it into a profit-generating enterprise.
Read MoreThe best marketing strategy won’t work without the right mindset and taking action.
Do you find yourself sitting at your computer struggling to write a social media post?
Maybe you put off starting that blog or podcast because it seems "too hard".
You might be procrastinating something that will MOVE THE NEEDLE in your business. So we are here to help! This week we are exploring the mindset and procrastination around marketing and creating content in our business.
Read MoreBlogging may seem a little "saturated" BUT it is a very underrated channel.
Blogging took a backseat when social media, podcasting, and YouTube became more popular, but honestly, we see time and time again the power of evergreen content like blogging.
Read MoreIs it time for you to expand past your target audience and reach a wider number of people?
Content amplification is exactly what it sounds like, amplifying the signal of your content to push past your regular target audience and it is most often used when you need to promote your own content that YOU have created.
Read MoreAre you ready to start taking action in your marketing? To create a content marketing strategy that works for YOU and of course engages/builds your audience? Of course you do! I am here, this week with a guide to help you create your best content marketing strategy!
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