The basic tools you can use to create great content
The basic tools you can use to create great content

Content creation can be made very easy or very hard, depending on the tools you use. As entrepreneurs, especially in the early stages, we are very savvy and are use to working out things on our own.

So, of course, we want the basic tools we can use to create content. When we are doing our banking, sales, client work and marketing, having the easy guide to tools is always helpful.

Perfectionism is the word that prevents us from hitting “send” or “post”. It stops us from launching and it can really take its toll on our business. The podcast “Life as a Freelance Writer” brought on the amazing Hannah Blamey (a communications and marketing expert) to chat about this topic “perfectionism” and she gives the insight into how to handle being perfect when it comes to content.

She gives the tips on what to do instead!

Read More
Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
How to handle perfectionism with creating content for business and social media
How to handle perfectionism with creating content for business and social media

Perfection is a word to describe something that brings joy and delight to the lives of others. The word perfect is “as good as it can be”. But this word STOPS us from posting and delivering the content our audience needs! So how do we actually handle perfectionism when it comes to creating content for our business and posting on platforms like social media??

Perfectionism is the word that prevents us from hitting “send” or “post”. It stops us from launching and it can really take its toll on our business. The podcast “Life as a Freelance Writer” brought on the amazing Hannah Blamey (a communications and marketing expert) to chat about this topic “perfectionism” and she gives the insight into how to handle being perfect when it comes to content.

She gives the tips on what to do instead!

Read More
Content Creation, Social MediaMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comments
How to find your target audience for your online business
How to find your target audience for your online business

The target audience of your business is the reason why you started in the world of entrepreneurship and business. I’m very sure you already know roughly who your target audience is, but how do you actually find that target audience for your online business?

How do you get the aligned clients you want for your business? It all comes down to having a VERY clear understanding of who they are, what their pain points are and how your business can help them!

So here are some of the most important things you need to remember and know when it comes to identifying who your target audience is so you can start creating the content that resonates with them AND to build the connection you need for a sustainable business.

Read More
BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand valuesComment
How to create content structure: but still have flexibility to “go with the flow”
How to create content structure: but still have flexibility to “go with the flow”

Creating content requires some form of structure to ensure it flows and is understood by the audience. BUT what if you like to go with the flow?

As Entrepreneurs, the reason we created our business was to live life on OUR terms, right? To “go with the flow” and to live spontaneously. So how are you meant to have some complex content structure if you want to live life in the moment?

Read More
Content Marketing, Content Creation, BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand values Comment
How your brand reflects your business
How your brand reflects your business

Starting or being in the midst of your entrepreneurial journey, how much attention do you pay to your brand? Or branding your business?

Creating a brand is what not only helps you to sell your business, but it ensures people come back to you! Branding is building trust, creating relationships and showing your ideal customer who you are and why they need you!

Read More
BrandingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, branding, brand, brand valuesComment
How to create a writing routine for online business content
How to create a writing routine for online business content

The art of writing, some say challenging, others say fun and exciting. Whatever way you look at it, writing is critical when it comes to working as an online business. Whether you outsource your content writing, or you do it yourself, understanding how to write with flow and how to write for your online channels will help you go a long way in the content marketing world.

Read More
Content WritingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity, writing routine, writer, freelance writer Comment
Finding more freedom in your business
Finding more freedom in your business

Do you want more time and freedom in your business? Does this to you deem success? Well from concept Win the Hour, Win the Day, Kris Ward gives insights into how you can have more freedom and success in your business. It really comes down to having a team!

Read More
BusinessMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, freedom, success, time management, productivity Comment
Should you engage in bots to help boost your online presence?
Should you engage in bots to help boost your online presence?

Do you want the answer now so you can go about your day? No, you should not engage in bots to help with your Instagram or wherever else you can use them! Yes, they make life easier and give you more time in your business, BUT, there are better ways to get more time in your business AND to attract the aligned audience you want.

Read More
Content Marketing, Social MediaMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity Comment
Gain the confidence you need to create content and show up online!
Gain the confidence you need to create content and show up online!

The word confidence means a lot to many people, but can we hard to maintain or obtain. Gaining confidence is a practice, it takes time and you always have to work on it. So what about the confidence to create content and show up with the content you have on offer. Showing up live, showing up online takes confidence, we know that.

Read More
Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence contentComment
Does the word annoying hold you back from content creating?
Does the word annoying hold you back from content creating?

It could be anything from showing up live to posting on your feed, whatever it is! Do you get worried people will tune out and think you are annoying? Well I know I sure did when I first started. I always had that self-doubt and limiting belief that someone was always thinking I was annoying on social media and it seriously impacted how I was showing up!

Read More
Content CreationMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, annoying, limiting beliefs, self doubtComment
How to generate more website traffic
How to generate more website traffic

How do you improve website traffic? How do you get more people to your page? You want to look at your SEO, auditing and content - but where do you even begin? We have the expert!

Read More
WebsitesMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, websites, seo, website content Comment
How to build relationships online - using content 
How to build relationships online - using content 

Let’s make this VERY clear…. I mean business connections and relationships. I am no relationship guru. BUT I am when it comes to marketing and content marketing! So let’s talk about connection using content!

Read More
Content Creation, Content MarketingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connectionsComment
How to show up consistently with content creation and writing
How to show up consistently with content creation and writing

Do you want to be more consistent with your content creation? Maybe you struggle to write content or get a habit formed? Maybe you just have no idea where to show up and when on social media? It comes down to TWO things. Practice AND strategy, let me give you more information.

Read More
Content Marketing, Content Creation, Content WritingMariah MacInnesmarketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation Comment