The 2 things you must know about the online space

We hear a lot and see a lot about marketing our business online.

There can be a lot of overwhelm and conflicting opinions, and this often leaves business owners feeling stuck and unable to build consistent marketing strategies.

Mariah MacInnesOctober 12, 2022marketing strategy, content marketing strategy, online space Comment

Find your voice and speak with confidence in online content

We all have a voice. We use it to speak all day. But are you using your voice online? Are you speaking up to share your opinions and thought leadership?

Content CreationMariah MacInnesOctober 5, 2022confidence content, content creation Comment

How to write email subject lines that get opened

This is the blog you need to read!

Now that is a HOOK. You need hook’s in your email subject lines.

Your headline is there to encourage people to open the email and get the value. While some of us give SO much energy to our email newsletter, the subject line is actually the most important part!

Email MarketingMariah MacInnesSeptember 28, 2022email marketing, email open rate Comment

How to build more trust with your business

How can you build more trust online for your business? Well, let's think about it. Now more than ever before we are craving human connection. We associate human interaction with trust building.

BusinessMariah MacInnesSeptember 20, 2022personal branding, personal brand, build trust online Comment

The three elements to a content marketing strategy

Did you know there is more to a content marketing strategy than the ACTUAL strategy part?

Believe it or not, there is a bit of pre and post-work that needs to be done to make up what the strategy is!

Marketing StrategyMariah MacInnesSeptember 13, 2022strategy, content marketing strategy Comment

The 3 things you should have in your marketing strategy

Putting together a marketing strategy as a small business owner can feel overwhelming and a little confusing.

You have marketing jargon coming out all over the place and a lot of it you don't need right now. Who wouldn’t be confused and overwhelmed?

Marketing StrategyMariah MacInnesAugust 31, 2022content marketing strategy, marketing Comment

How to create a content channel as a side hustle or passion project

Content isn't just about putting words together or a video and posting it online. It allows us to be seen. To be heard and to share our passions with the world.

It allows space for conversation; to build connection and community.

Content CreationMariah MacInnesAugust 23, 2022content channel, creating content Comment

How to create a whole year's worth of content

The short answer, write a book!

Yes, I know this sounds like an extreme statement, but it’s true! Anyone can write a book and there are so many benefits to it.

We all have a book in us!

Marketing Strategy, Content Marketing, Content CreationMariah MacInnesAugust 10, 2022Content creation, book writing Comment

How to navigate being a business owner turned content creator

You started your business to serve a purpose. To help people. Now you find yourself scrolling Instagram Reels and TikTok looking for content ideas!

Guess what? You are a content creator now. But don't worry!

We are here to help you. To show you how to create content for your business! With ease. With confidence! So you can embrace your inner content creator and create MAGIC for your business (and your ideal audience).

Content Marketing, Content Creation, Small Business Marketing, BusinessMariah MacInnesAugust 3, 2022Content Marketing, How do I create content for my business, navigate being a business owner turned content creator Comment

The 4 myths about content marketing for your business

You only have to scroll through Instagram to find 1000 pieces of advice on content marketing.

It can be so much!

A lot of it can be misleading and confusing. Maybe even overwhelming!

We are here to tell you that it is a long game.

Content Creation, Content MarketingMariah MacInnesJuly 27, 2022Content Marketing Myths, Content Marketing Tip, Content Creation Comment

How to create your original content online

Business owners turned content creators... it can be tricky.

We can’t help but look at what others are doing. We try to create ideas on social media, in our blogs, and on our podcasts that are unique but not too foreign. We don't have to complicate things, right?

Content CreationMariah MacInnesJuly 20, 2022creating original content, original content online Comment

What is Bro-Marketing? How to ethically market your business!

Bro-marketing. When you first heard this you may think it means "boys club". Well, we thought the same and guess what? You aren't entirely wrong!

Mariah MacInnesJuly 14, 2022content strategy, content marketing Comment

The 4 things you need to know before starting a blog

Here is a brilliant idea... START on a long-form content channel like blogging!

Not only does it help you be seen online, but it also allows you to create repurposed content on other channels, gives you access to a community of other creators, and allows you creative control.

BloggingMariah MacInnesJune 29, 2022blog content strategy template, repurposing blogs, purpose of blog, content creation blog Comment

How to make a blog strategy

Blogging is an essential platform at Content Queen, it is our core channel! This is why you will see within our blog section that we have pages and pages of blogs, it is how we optimise our Google searches and are found and how we give information to people searching.

But overall, the thing that has made our blog so successful is having a strategy in place! So let’s explore blog strategies and how to create one uniquely for your content and business!

BloggingMariah MacInnesJune 22, 2022content marketing, content creation, storytelling, writing Comment

How to use storytelling to sell to an online audience

Storytelling and marketing are something we have spoken about A LOT in the last 23 weeks of the year.

NOW we are up to the next level. Storytelling and selling! Using storytelling to sell within our business.

StorytellingMariah MacInnesJune 16, 2022content marketing, content creation, storytelling, writing Comment

Storytelling through your content: How to learn from those around us

Storytelling will forever be one of my favourite things to do in my business and see in other people’s businesses; being a storyteller through your content creation is such a powerful thing!

StorytellingMariah MacInnesJune 7, 2022content marketing, content creation, storytelling, writing Comment

Pinterest for business: How to get started

Do you have evergreen channels you want to scale? Podcast, blog, video content or even a lead magnet? Pinterest isn't just a social media platform it is a platform here to help you reach more people.

Pinterest allows you to build on your marketing strategy, repurpose and hit a colder audience. So, is Pinterest right for your business?

We want to explore Pinterest 101 with you so you can see if Pinterest for your business is the right move!

Content Marketing, Marketing StrategyMariah MacInnesJune 1, 2022marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content, holistic marketing, marketing channels, measuring content, measure content, analytics, google analytics, marketing data, data marketing, marketing analytics, marketing data for beginners, procrastination, procrastinating, taking action, self-discovery, writing style, type of writer, copywriter, content writing, podcasting, multi channel content strategy, creating content social media, pinterest, pinterest marketing, pinterest strategy Comment

Why storytelling and podcasting are great strategies to connect with your customers

Do you share stories in your podcast content? Have you ever thought about how a podcast based on the stories you tell could be a HUGE benefit to your business?

We want to explore with you how a storytelling-based podcast can create HUGE success and connection. So, let’s break it down together!

StorytellingMariah MacInnesMay 18, 2022marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content, holistic marketing, marketing channels, measuring content, measure content, analytics, google analytics, marketing data, data marketing, marketing analytics, marketing data for beginners, procrastination, procrastinating, taking action, self-discovery, writing style, type of writer, copywriter, content writing, podcasting Comment

The Origin Story of Content Queen

The journey of Content Queen and how it all started. If you want to learn more about the journey, this is the blog!

Content QueenMariah MacInnesMay 14, 2022founder, content queen, business owner, business storytelling Comment

The 5 reasons why you should invest in a content marketing strategy

Do you have a content strategy? Maybe you have a loose one. Maybe you don't know what it means.

Don't stress. This is what you need! This blog is here to show you what exactly a content strategy is and how it can help you and your business move forward.

Content Marketing, Content StrategyMariah MacInnesMay 12, 2022marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content, holistic marketing, marketing channels, measuring content, measure content, analytics, google analytics, marketing data, data marketing, marketing analytics, marketing data for beginners, procrastination, procrastinating, taking action, self-discovery, writing style, type of writer, copywriter, content writing Comment

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