Small business isn’t always as straightforward as it seems.
Marketing and creating content to market our business takes outside the box thinking, testing, trialing and measuring - always.
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“How do you create content as a small business owner?”...
Find out the problem your audience has and solve it for them.
I asked a big creator and business owner this question… above was the answer.
So - are you really creating content for your audience and their needs? Let’s find out.
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f you want your content to connect with your audience you must consider the power of storytelling…
I have been talking about storytelling for years now, but how? How do we tell good stories and how can we make our stories more impactful?
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Do you have this massive content pain point?
Consistency…
I have a lot of clients who come to me for this exact reason.
Let me share with you how I keep clients consistent as I work with them 1:1 (and how I still manage to show up myself).
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We hear this all the time… “be authentic when you show up online”.
While this is great, the marketing world doesn’t often look at it from a different lens. The lens of mindset.
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Have you noticed a downward trend in your reach? Engagement on your social media content?
Let’s talk about it.
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When was the last time you reviewed your target audience?
When was the last time you sat down and took a look at who they are, what their desires are, and how you can reach them?
Need to do it again? Because remember, this is not a “set and forget” thing. We have the perfect marketing expert to share more about the psychology of marketing and how to understand consumer behaviour.
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Content marketing seems to be turning us all into content creators rather than business owners…
While this can be fun and creative, it can also be tiring. There are a few things we are seeing in the content space online that we had to share. Some will make your life easier, some might get your creativity flowing.
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How? I have used my C.O.N.T.E.N.T framework to not only create ideas, but it has helped me develop new offers and resources in my business.
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HERE is a great content idea…
Create a framework that connects to what you teach, what you sell!
Frameworks give you endless content ideas (and also boost the trust factor in your business).
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Hands up if you have ever said these words “I am not creative”...
I have. Many times. And now, this doesn’t make any sense to me. We are all creative. And just because you don’t think you can paint or draw doesn't mean you aren’t creative.
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“I am not creative”.
How many times have you said that in your lifetime?
Well - think again. We are all creative and our ability to connect to creative flow is always accessible to us.
Whether it is for creating content or building a new product in your business, you can harness the energy of the month to build on consistent creative flow.
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Have you ever seen people “killing” it online with their content and wondered “what do they do differently”?? You want to know one thing?
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Some things work well, some things don't. But it is a great way to connect with your audience and share your message!
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I am going to argue and say, you could have success on any social media or content channel...
If you put energy into learning it, creating on it and enjoying it, that channel will give you results.
So rather than trying to work out what channel you SHOULD be on, work out which one you WANT to be on.
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Ever blame yourself for procrastinating or having ‘no motivation’ to post content for your business?
You might be pretty hard on yourself because you “just can’t do it”.
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Let’s think outside the box. Let’s create something more holistic so you don’t burnout, feel the fear, feel the pressure or whatever is coming up for you when you think about social media.
There are many ways you can show up on social media, and it doesn’t mean being active on it 24/7. Let me share with you a few hard truths about socials plus a few options you have!
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You might not fear creating videos anymore… but maybe you fear talking about a certain topic?
Maybe you fear making a mistake? Sharing something vulnerable? Asking for something via your marketing?
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We always want to learn the most effective ways to market our business online. We look to online mentors and marketers for advice and support.
But there are always things that don’t get shared. The logistics, the creative process, how yes we aren’t perfect either.
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Are you looking for different ways to generate more leads? Need some ideas or even the motivation?
Lead generation usually comes in a rush when we realise we have something to launch and not as many people as we want to sell it to.
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